Cesar Rodrigues Email & Phone Number

Chicago, Illinois, Estados Unidos

São Paulo Area, Brazil

General Manager at Abbott Brazil - Diagnostics Division (ADD).

Sao Paulo, Brazil

Responsible for all Commercial, Financial and Operational areas of the company in Brazil, which encompassed developing the strategic planning to expand the business.

Responsible for all Commercial Operation in Brazil, which encompassed developing the strategic planning according Novartis Dx vision and mission to expand the business. Develop, manage and accomplish with the country monthly and annual sales and profitability plan.

• Responsible for all Marketing, Sales, Government Affairs and Laboratory Automation related activities in ADD Brazil (33 employees), which encompassed developing the strategic planning according Abbott vision and mission to increase the division productivity and profitability. Develop, manage and accomplish with the monthly and annual sales and profitability plan.

• Responsible for all Commercial, Regulatory, Quality, Logistic and Service related activities in ADD Chile (24 employees), which encompassed developing the strategic planning according Abbott vision and mission to increase the division productivity and profitability. Develop, manage and accomplish with the monthly and annual sales and profitability plan; • Main Accomplishments: Implementation of 2007 business plan with growth of 6% versus prior year. Created and implemented several process to improve operational efficiencies (Logistics, Distribution and Administrative); Started de ISO certification process for the affiliate; Reestablished the Distribution channel in Chile; Implemented the Organizational restructuring to accomplish with a new business model and guidelines from Divisional Area. Implemented in 2008 the Value Creation strategy (EVA) to drive sustainable and economically profitable business practices and deliver a clear value (better services, science and quality) for customers and shareholders. Successfully implementation of business model shift in Chile on May/2009, moving the whole Abbott Diagnostic business to Distributor Channel, including employees and customer contracts, improving significantly the Division economic profitability.

• Responsible for all business related activities in Brazil (51 employees), which encompassed developing new businesses and increasing revenues from the installed base. Responsible for achieving sales objectives and business profitability, in addition to managing the Sales and Service teams, as well as managing customer satisfaction rates and objectives related to the efficiency of technical services. Coordination of distribution channels; customer service management; prepare, present and control the annual sales plan, meeting the objectives pre established in the annual plans, in addition to the implementation of marketing plans and accounts receivable management activities.• Main Accomplishments: Implementation of sales force restructure in Brazil in 2005, achieved sales of US$ 69,8 MM in 2005 with 26,6% growth versus prior year and 33,5% of contribution margin that represented a growth of 60%; Strategy and implementation of Architect i2000/c8000 platforms in 2004 and 2005 with 77 placements; changed the Distribution channel, implemented a new customer approach with direct sales in 2005 and started a new business model process with the sales force. President’s Club winner in 2005 and 2006.

Business Manager for Sao Paulo Area, responsible for sales planning and implementation, customer service and financial results.

Mba, Executive Management, Master Degree

Bs, Pharmacy; Biochemestry