César Mauricio Cabra Álvarez Email & Phone Number

Bogota, D.C., Capital District, Colombia

• Receive and manage client briefs and requests.• Lead and manage a digital team for the Diageo Bar Academy account in Latin America (not including Brazil).• Supervise and manage the content generated for proper quality control of publications.• Analyze the account's KPIs to reorient the team's strategic efforts.• Manage and maintain a good relationship with the client.• We surpassed 100K followers on IG and met the established goals, despite the great adversities presented during the year.• We managed to close the fiscal year as the region of greatest importance and growth globally, compared to regions such as the USA, UK, and Europe.

Madrid, Community Of Madrid, Spain

• Contribution in the creative area for the ideation and implementation of online and offline campaigns for different types of industries, generating greater engagement on social media and improving brand positioning.• Creation of digital and printed communication pieces for clients such as Avis, Springfield, Tena and Planasa, within the framework of brand identity guidelines.• Video editing: “Map of Sensations” within the wine personalization communication campaign on YouTube for Agrovin Group (Spain).• Contribution to strategic and creative planning for the development of new businesses and clients.

Colombia

• Responsible for the design and layout of attractive and impressive corporate documents for potential clients and the digital community interested in the company’s services.• Creation of key visuals for internal and external communications that are visually powerful and aligned with the brand strategy, improving the number of views and interactions of the publications.• Creation of audiovisual content for internal and external communication, which improved the impact and engagement of the desired audience.

Bogotá D.C. Metropolitan Area

• Planning impactful content strategy, generating greater views and engagement from the target audience.• Contribution in the ideation of campaigns on digital channels such as Instagram, LinkedIn, Email marketing, Facebook, Google Ads, and YouTube, generating greater knowledge of the brand and its services.• Reports and analysis of KPIs in the campaigns issued in the different communication channels, obtaining key insights for the communication strategy.• Creation of brandbooks and presentations that are visually attractive, modern, and with a very “tech” touch for this digital services platform.

Bogota,D.C., Capital District, Colombia

• Planning impactful content strategy, generating greater views and engagement from the target audience.• Contribution in the ideation of campaigns on digital channels such as Instagram, LinkedIn, Email marketing, Facebook, Google Ads, and YouTube, generating greater knowledge of the brand and its services.• Reports and analysis of KPIs in the campaigns issued in the different communication channels, obtaining key insights for the communication strategy.• Creation of brandbooks and presentations that are visually attractive, modern, and with a very “tech” touch for this digital services platform.

Bogotá D.C. Area, Colombia

• Customer relationship management for the categories in charge (Home and Food), strengthening customer relationships and exceeding sales objectives.• Development and implementation of commercial strategies for the categories in charge, obtaining new business with clients such as Corona, Helados Popsy, Coltoys.• Supervision of clients’ creative processes using the brands represented, ensuring compliance with the graphic guidelines of brands such as The Tour de France, Nickelodeon, Frida Kahlo, Paw Patrol, Dakar, Moto GP, among others.

Bogotá D.C. Area, Colombia

• Design of mechanical blueprints for flexible plastic packaging products, improving the printing quality and structure of the product.• Execution of quality control by processes, reducing losses of raw materials, and identifying improvement points within the production processes.• Design of signage for the production plant according to the standards established by law and following the company’s brand guidelines.

Bogotá, Bogotá D.C. Department, Colombia

Co-founder of a creative studio focused on providing branding, graphic design, community management, social media strategy, web design, photography and video, and 3D visualization services, focused on real estate, construction and hotel market segment.

Bogotá D.C. Area, Colombia

Mouse Digital (Soluciones en imagen e impresión. Periodo de Julio de 2012 a Enero de 2014 en el cargo de diseñador gráfico. Las funciones que cumplía eran:• Desarrollo de piezas gráficas para papeles de regalo y empaques.• Desarrolo de empaques para productos específicos.• Apoyo en ideas y creatividad en soluciones del día a día.

Master'S Degree, Dirección Y Gestion En Marketing, Comunicación Y Publicidad

Bachelor’S Degree, Graphic Design

High School Diploma, High School/Secondary Diplomas And Certificates