Cesar Castro Email and Phone Number
SaaS Product Manager responsible for SI/ISV Engagement. Formerly Automation & AI Product Management Leader. at
@
Salesforce
San Francisco, CA
Cesar Castro's Location
Austin, Texas, United States, United States
Cesar Castro's Contact Details
Cesar Castro work email
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- Valid
Cesar Castro personal email
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Cesar Castro phone numbers
About Cesar Castro
Currently Sr Director of Product Management in Automation Services (Salesforce Flow). Working on Einstein GPT for Flow, the Generative AI product for Salesforce Flow. Areas of responsibility include leading the effort to create, collect and curate training data, Prompt Engineering, and fine tuning of the AI model. What a fun ride so far!See: https://www.salesforce.com/news/stories/flow-automation-news-2023/
Cesar Castro's Current Company Details
Salesforce
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SaaS Product Manager responsible for SI/ISV Engagement. Formerly Automation & AI Product Management Leader.
San Francisco, CA
- Website:
- salesforce.com
- Employees:
- 1
Cesar Castro Work Experience Details
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Mulesoft Sr Director Product Management - Partner Engagement And SuccessSalesforce Oct 2024 - PresentSan Francisco, California, UsResponsible for MuleSoft SI/ISV Partner Engagement and Support for all integration needs.
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Sr. Director Product Management - Automation ServicesSalesforce Aug 2022 - Oct 2024San Francisco, California, UsWorking on Salesforce Flow. Product Manager for Einstein GPT for Flow, a Generative AI project that combines EinsteinGPT and Salesforce Flow.
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Experience Cloud Sr. Director Outbound Product ManagementSalesforce Jan 2018 - Aug 2022San Francisco, California, UsOutbound PM for Experience Cloud. Focused on customer success, adoption/engagement, thought leadership, and gathering customer input for product improvement. I support the Employee Community, Partner Relationship Management, Channel Sales, Self-Service and Digital Experience use cases. I helped develop the narrative, story and outbound communications to customers on behalf of product management.
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Program Executive - Innovation And Transformation CenterSalesforce May 2017 - Jan 2018San Francisco, California, UsAs Program Executive I worked with some of the largest Salesforce customers to help them drive digital transformation. The Innovation and Transformation Center (ITC) is a powerful and immersive consulting engagement that focuses on delivering key business outcomes. Typical engagements lasted 6-12 months, focused on business outcomes.
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Community Cloud Sr. Director Of Adoption And Engagement (Product Marketing Team)Salesforce Feb 2015 - May 2017San Francisco, California, UsI work in the Community Cloud Product Marketing Team, responsible for programs/content/strategies for driving adoption of Community Cloud and best practices for driving engagement within an online community. I also work closely with our sales, service and account management teams to help our customers learn all about Community Cloud and learn the best way to deliver the most value for their customers, partners and employees. I am a frequent Dreamforce and World Tour speaker on the topic of Community Cloud success, use cases, and best practices (some of my sessions are shared here).
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Adjunct Professor - Silicon Valley Immersion ProgramUniversity Of San Francisco - School Of Business Sep 2009 - Aug 2022San Francisco, Ca, UsI am a lecturer on various areas of innovation in the Silicon Valley Immersion Program (https://www.usfca.edu/management/executive-education/silicon-valley-immersion-program):* open innovation* changing corporate culture for innovation* social networks and innovation* co-taught two courses on Global Product Development -
Director, Strategy ConsultingLithium Technologies Feb 2013 - Feb 2015Austin, Texas, UsStrategic Consulting Services:* Work closely with customers who recognize the value of social strategy as a key element of their business success* International experience, having worked with customers in Asia, Europe and Latin America* Have led (or co-led) projects with customers in the CPG, Retail, and Telco sectors* co-developed and delivered workshops on ideation, community strategy and gamificationWhat is Lithium:Consumers are more empowered, connected and vocal than ever before; disrupting the old order for brands. Winning brands are tearing down the corporate walls with its customers and building communities of passionate, engaged, loyal customers that drive business value because they 'belong' to the company and are invested in its success.This is our vision of 'brand nation' - an empassioned group of customers who crave a sense of belonging to your brand - and Lithium's social software is powering amazing customer experiences for iconic brands like Best Buy, Sephora, AT&T, HP, Univision and Paypal. -
Lead Curator And OrganizerTedxembarcadero Jan 2011 - Mar 2014New York, Ny, UsOur first ever TEDxEmbarcadero was held on March 2011 and the theme was “Innovation Worth Spreading”. We were lucky enough to have a dynamic group of speakers (Whitney Johnson, Nilofer Merchant, Rick Marini, Vivek Wadwha, and PJ Pereira) that took on the topic of innovation from a variety of perspectives. From how to disrupt yourself to letting go of your ideas the attendees were exposed to a wonderful diversity of thought. We wanted to put this event together because we are passionate about innovation, we know that it is global and we wanted to take the innovation conversation beyond the purely scientific and technical realms. -
Member Of Advisory BoardDiabetes Hands Foundation Jul 2008 - Feb 2014Berkeley, California, UsThe Diabetes Hands Foundation is the only nonprofit focused on connecting people touched by diabetes (those with diabetes as well as their loved ones) and raising diabetes awareness. -
PrincipalInnovation Executive Jun 2010 - Jan 2013Co-Founder, Co-Innova (www.co-inno.com) – Advised over a dozen of the top companies in Argentina in development of their social networking/innovation strategy. Led customer development for key accounts. Co-Founder, DiscoveryCast (www.discoverycast.com) – DiscoveryCast offers a social brainstorming platform. Created the product and company marketing plan. Initial client base included Kimberly-Clark, Celanese, SpecialChem, FutureBrand and Lafarge NA.Consultant for Marketing Strategy, MindSumo (www.mindsumo.com) – Set up CRM system and developed initial product strategy and overall marketing strategy for this early stage Silicon Valley startup.Worked as a strategic consultant for the Clorox Company Open Innovation Team
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Member Of Advisory BoardCareflash Sep 2008 - Jan 2013Austin, Tx, UsCareFlash assists in addressing fear and anxiety surrounding healthcare circumstances by delivering unprecedented, world-class, advocacy and educationCareFlash provides a common place on the Internet, to and from which people may submit, retrieve and share information and well-wishes surrounding a loved one's health circumstances. In the respective context of each community, we serve-up hundreds of 3-D healthcare animations on disorders, procedures and anatomical function, all produced with world-class quality and accuracy, and narrated in plain language.CareFlash also allows the caretaker to reach-out to their community, unobtrusively facilitating the communication of needs and preferences, allowing loved ones to donate time, meals or services during a dire time. All of these features are intuitively organized in a private, invitation-only website, unique to each given patient. -
Founder And Chief Innovation OfficerDiscoverycast Jun 2009 - Dec 2012DiscoveryCast is has developed a new approach to rapid ideation which helps organizations incorporate new models for innovation. Our on-line / real-time brainstorming platform drives breakthrough ideas in a creative, collaborative & anonymous process. Our background in open innovation, crowdsourcing and social networking has provided a unique insight in the development of this approach.
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Research DirectorInstitute For The Future Feb 2007 - Jun 2009Palo Alto, Ca, UsMember of Senior Leadership team and supervised Business Development team. Installed and managed CRM system that tracked all stages of customer pipeline, deal negotiation, and customer prospecting. Set up business development pipeline and supervised all sales efforts. Led the development of a social gaming product for the US Department of Defense. That product is still in use today. -
ConsultantSelf-Employed Aug 2006 - Feb 2008Private consulting services to R&D intensive companies in chemicals, consumer products, pharmaceuticals, biotechnology, and high tech. Practice focused on Marketing, Open Innovation and Business Development.Provide Sales and Marketing services. Clients include The Industrial Research Institute (www.iriinc.org), The Institute For The Future (www.iftf.org) and The Chempetitive Group (www.chempetitive.com).
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Vp Marketing; Vp Business DevelopmentInnocentive, Inc. Dec 2001 - Jun 2006City Of London, England, GbResponsible for Marketing and Global Business Developemt at InnoCentive. Signed companies come from the Pharmaceutical, Consumer Products, Chemicals, Aviation/Aerospace, and Oil & Gas industries. Over 40 Global 500 companies signed during my tenure. -
Global Business Director - PlasticsChemconnect Aug 1999 - Jul 2001UsResponsible for building the global plastics trading community at this B2B e-Commerce company. -
Director Sales And MarketingMba Polymers, Inc. Feb 1998 - May 1999Hackensack, New Jersey, UsTop sales and marketing postion at this high tech plastics recycling company. -
Various Positions In R&D, Production And MarketingShell 1989 - 1998London, England, GbLed R&D projects on the Plastics R&D Center; Process Chemist and Environmental Engineer at DeerPark Manufacturing Complex; Marketing Manager - Carilon Polymers
Cesar Castro Skills
Start Ups
Strategy
Marketing Strategy
Open Innovation
Business Strategy
Strategic Planning
Business Development
Entrepreneurship
Management
Leadership
Product Management
Crowdsourcing
R&d
Public Speaking
International Business
Product Development
Consulting
Innovation
Innovation Development
Marketing
Innovation Management
Strategic Partnerships
South America
Entrepreneur
Enterprise Software
E Commerce
Management Consulting
Social Media
Team Building
Saas
Cross Functional Team Leadership
Product Marketing
Software As A Service
Executive Level Presentations
Healthcare
Crm
Executive Management
Cloud Computing
Digital Strategy
Analysis
Competitive Analysis
New Business Development
Market Research
Cesar Castro Education Details
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Case Western Reserve UniversityPolymer Science And Engineering -
Loyola University MarylandChemistry
Frequently Asked Questions about Cesar Castro
What company does Cesar Castro work for?
Cesar Castro works for Salesforce
What is Cesar Castro's role at the current company?
Cesar Castro's current role is SaaS Product Manager responsible for SI/ISV Engagement. Formerly Automation & AI Product Management Leader..
What is Cesar Castro's email address?
Cesar Castro's email address is ce****@****ast.com
What is Cesar Castro's direct phone number?
Cesar Castro's direct phone number is +151266*****
What schools did Cesar Castro attend?
Cesar Castro attended Case Western Reserve University, Loyola University Maryland.
What are some of Cesar Castro's interests?
Cesar Castro has interest in Crowdsourcing, Social Services, Government Innovation, Marketing, Disruptive Innovation, Social Innovation, Brainstorming, Poverty Alleviation, Science And Technology, Innovation Management.
What skills is Cesar Castro known for?
Cesar Castro has skills like Start Ups, Strategy, Marketing Strategy, Open Innovation, Business Strategy, Strategic Planning, Business Development, Entrepreneurship, Management, Leadership, Product Management, Crowdsourcing.
Who are Cesar Castro's colleagues?
Cesar Castro's colleagues are Matthew Kiley, Prateek Jha, Aryadenys Venancio, Fatma Ramadhani, Burak Aktas, Will Frew, Mba, Vinod Seshasayee.
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