Conceptualized and established a strategic Brand Identity Consulting Agency that helps brands, products, and organizations overcome business challenges, strategy, brand consistency, and growth through a competitive proprietary process of Identity-Driven Branding, Marketing, and Communications.Generated a robust client roster with a +50% Y/Y growth of well-known US brands such as SONY, AXN, Viacom CBS, NBC Universal, PharmD Live, Radical Partners, Univision, MyBusinesMatches.com, Code Path Foundation, and others.

Providing transformative and identity-driven marketing to businesses. Leveraging meticulous research and captivating brand storytelling to help businesses achieve their B2B, B2C, and D2C goals. Employed on a project basis, as a consultant, or in the capacity of a fractional chief marketing officer.

•Contributed to creating new brands and audiences, and vision, expanding A+E Networks' Pay TV market share, innovation. distribution, and revenue in Latin America through increased local relevance, brand exposure, and exceptional creativity.•Developed consumer marketing strategy, campaigns and brand positioning of HISTORY Latin America that propelled a Top 20 Pan Regional Network to #2 in Mexico's men aged 25-54.•Increased HISTORY's advertising sales by 25% with the development of powerful strategic, product and integrated branding.•Delivered a 15% increase in ratings by implementing new creative campaigns and operational approaches for History en Español in the USH and general market.•Created and led "One Idea to Change History"; A+E Networks Latin America's first social responsibility project that generated $3 million in partnerships and organizations revenue.•Launch and position H2 and Lifetime networks increasing performance of A+E Networks Latin America's channels offer.•Rebranded A&E network to general entertainment network increasing audience share by +65%.•Built an audience of over 30 million across A+E Networks Latin America's social media footprint by overseeing strategy and content development on all platforms.•Led a team of more than 60 talented marketing and on-air colleagues, across six countries, for the A+E Latin America and Brazil brands, Inspiring, motivating and achieving exceptional results, innovation, and pipeline of unparalleled creativity.