César Concepción Salza Email & Phone Number

San Francisco, Ca, Us

Mclean, Va, Us

I'm in charge of setting the social strategy for USA Today, develop and track KPIs, identify new platforms, manage a team of editors and cross collaborate with one of the most important newsrooms in the nation.

Sacramento, California, Us

- Managed verticals' strategy for various websites (Acceso USA, El Nuevo Herald, Sacramento Bee, Fresno Bee, Kansas City Star and The Star Telegram), increased communication within the brands and helped launch new projects that increased page views by 10% in six months.- Launched news websites that resulted in a 60% increase in page views and daily active users by applying organic marketing strategies that boosted brand awareness and engagement.- Surpassed page views by 90% in six months for the Spanish vertical on The Star Telegram and resulted in driving up ad revenue and engagement.- Collaborated with marketing and social media departments to drive marketing strategies and increase engagement by launching WhatsApp channels and newsletters. In return, it increased page views of AccesoUSA.com by 15% in six months.- Managed a group of ten content creators, influencers and freelancers.- Negotiated partnerships and sponsorship agreements for department's brand portfolios, including articles, videos and live events.- Supervised a team of editors and translators in an international agency based in Mexico, saving 35% of costs to the company and increased 50% content production for all websites.

Menlo Park, Ca, Us

- Curated content for English-speaking audience that resulted in 30% increase in video views in Facebook Watch.- Curated content on Instagram Reels with the result of a 10% increase in daily active users during a two months period.- Analyzed metrics and strategized new projects for Facebook Watch that ending up increasing daily video views by 15%.- Worked cross-functionally with teams to test new features for creators like Instagram Broadcasts and Facebook Monetization rewards system.- Executed complex content strategic projects such as the 2022 elections coverage for Hispanics in the US, where we increased video visibility and created awareness of different Facebook products.

As a highly skilled Content Creator and Strategist, I have diligently focused on enhancing my digital presence while establishing a robust framework to demonstrate my expertise across diverse domains. Video Production for Social Media:I proficiently script, produce, film, edit, and publish engaging videos tailored for prominent social media platforms such as YouTube, Facebook, TikTok, and Instagram. I consistently deliver captivating content that resonates with target audiences by leveraging my creativity and technical acumen.Strategic Social Media Planning:I adeptly develop comprehensive strategies to optimize content visibility and dissemination across various social media channels. Through meticulous planning and execution, I maximize the reach and impact of my content, ensuring its seamless integration with the target audience.Podcast Development and Production:With a keen understanding of the nuances of audio storytelling, I have successfully conceptualized and produced two captivating podcasts. Audience Development and Analysis:In my quest for continuous growth, I have proactively built a robust newsletter and employed analytical insights to understand viewer and listener preferences. This data-driven approach enables me to create tailored content that resonates with my audience, cultivating a loyal following.

Portland, Or, Us

- Improved SEO content strategy for the website, helping content indexation and ranking on Google, generating a 10% page views increase in six months.- Managed YouTube video production from ideation to hosting and editing, resulting in a 30% increase in video views.

Miami, Florida, Us

Established a new technology segment, broadcasted three times a week on the station's Al Mediodia newscast and syndicated throughout the US. Tasks included production, hosting and video editing.

New York, New York , Us

- Wrote stories with a SEO focus, helping the site increase page views by 20% in six months.- Hosted and produced videos for web and YouTube, managed SEO for video, improving discoverability and increasing video views by 15% in six months. - Implemented efficient and organized production workflows, resulting in an increase of video production by 20% every month.- Launched the brand on different OTT and broadcasting platforms.- Controlled video projects resulting in several awards nominations and winning a Telly Awards.- Launched a weekly newsletter, helping increase page views by 10% in three months.

Miami, Florida, Us

Launched a weekly TV segment for Univisión San Diego. Tasks included interviews, content curation, video production, live hosting and video editing.

San Francisco, Ca, Us

- Produced SEO-oriented content for CNET's website, increasing East Coast page views by 10%.Coordinated and wrote daily news updates, special reports, and breaking news.- Developed content strategies for global events, and led the coverage from Europe as a correspondent.

Madrid, Madrid, Es

- Created a content strategy for podcast distribution in prnoticias.com, resulting in 20% increase of page views in 6 months.- Managed a team of five editors and coordinated 10 freelancer content creators to increase podcast production and downloads by 20% in 6 months.- Organized the podcast production and distribution strategy of 10 shows.

Madrid, Comunidad De Madrid, Es

During my tenure at Telefonía y Comunicaciones para Todos, the leading and prestigious tech magazine in Spain, I dedicated nearly four years to acquiring comprehensive knowledge in various technological domains. As an Editor, my primary focus was on mastering the art of crafting insightful reviews while effectively communicating complex technical concepts to a diverse consumer audience. Over time, I progressively assumed greater responsibilities, eventually taking charge of overseeing a team of freelancers and spearheading the development of the website's content strategy.Under the guidance and mentorship of Pilar Bernat, a seasoned professional in the field, I honed my skills in tech writing and deepened my understanding of Search Engine Optimization (SEO) principles. Notably, I had the privilege of contributing to the successful relaunch of zonamovilidad.es, where I played a pivotal role in transforming an outdated blog into a dynamic and vibrant online platform, brimming with enthusiasm and cutting-edge information.

Madrid, Madrid, Es

In the leading Swedish company in the pet food sector I had the opportunity to help them to relaunch their brand on social media and find new audiences through a new content strategy.I worked with the brand to create a strategy that allowed us to engage more pet lovers. We launched a branded radio show and podcasts, and we create a new platform to talk to our audience. I also developed a content strategy to help the company website rank higher in Google through a blog with unique content that pet parents were looking for. In this way, we help to strengthen the presence of the brand on the Internet, which helped it reach more consumers.Strategies I worked on there. - Launch of social media plan for Twitter and Facebook- Launch of their own blog to engage their audience and get a better position en Google results thanks to SEO strategy- Launch of a Sunday radio magazine about pets as a branded content strategy- Running contests and ad campaigns on social media

Ux Design - Google Careers Certificate, Computer Science

Youtube Specialist, Marketing

Innovative Planning, Organizational Leadership

Master In Multimedia Journalism, Communication, Journalism, And Related Programs

Graduate In Journalism, Journalism

Social Media Strategist, Marketing

Social Media Specialist, Marketing

Seo Specialist, Internet, Jornalism, Web Development

Specialist In Radio Production, Broadcast Journalism

Pre Advanced, English Language And Literature, General

Radio Announcer Specialist