Cesar Coutinho Email and Phone Number
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Engenheiro Mecânico, Administrador de Empresas e Pós-Graduado em Administração de Marketing com 40 anos de experiência exercendo cargos de liderança em grandes empresas nacionais e multinacionais.Através da XPR GROUP e TRUEX BUSINESS, empresas das quais sou sócio nos Estados Unidos, contribuo na internacionalização de diversos negócios de terceiros e próprios, gerando valor para os mesmos e também captando investidores, quando necessário.Conheço os diversos procedimentos para entrada de marcas nos Estados Unidos, Brasil e Europa (a partir de Portugal), e também as melhores práticas para a obtenção de recursos financeiros. Através de minha rede de relacionamento e parceiros estratégicos viabilizo as melhores conexões para alcançarmos os resultados desejados no menor tempo possível.Em 2020 obtive o Green Card pelo reconhecimento americano do meu histórico profissional e resultados já atingidos e esperados nos Estados Unidos como executivo e empreendedor.ESPECIALIDADES:- Internacionalização, Alianças estratégicas, Formação/liderança de Equipe, Startups, Negociação de Empresas, Direção Geral, Governança Corporativa, Conselheiro executivo, Reestruturação e Mentoria.cesar.coutinho@truexbusiness.com+1(407)8087795
Xpr Group
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Executive Director Xpr GroupXpr Group Sep 2023 - PresentMiami, Flórida, Us -
Private InvestorPrivate Investor Sep 2015 - Present
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PartnerLet'S Save Water Apr 2022 - May 2024 -
Executive DirectorTruex Business Nov 2021 - May 2024Orlando, Florida, Us -
Managing PartnerTruex Business Apr 2018 - Nov 2021Orlando, Florida, UsA US Business Solutions Group é uma incubadora, aceleradora de negócios, consultoria e investimentos. Sendo a solução para viabilizar o sucesso dos clientes de forma global, estruturada e diferenciada, atuando com eficácia, credibilidade e visão 360º.”Somos reconhecidos pela excelência na qualidade dos serviços prestados em nível global, contribuindo para que as empresas encontrem o caminho mais rápido e seguro para desenvolvimento do seu negócio no exterior, de forma integrada. -
PartnerTruex Business Jan 2017 - Mar 2018Orlando, Florida, Us -
Diretor De Novos NegóciosI7 Mobility Group Sep 2021 - Nov 2021Orlando, Florida, Us -
CeoUslands Collaborative Market Jul 2019 - Nov 2021A USLands foi estruturada a partir da oportunidade de levar para o mercado dos Estados Unidos e Europa, produtos brasileiros de marcas consagradas no varejo nacional.Através da experiência de duas décadas em gestão de negócios, sistemas de logística e vendas, franchising, inteligência de distribuição de varejo e consultoria estratégica, nosso time de profissionais desenvolveu um sistema estruturado em um modelo de internacionalização que seja viável e rentável, onde a expansão e escalabilidade é uma consequência direta. -
Director Of Strategic BusinessesWex Jun 2014 - Jan 2015Portland, Maine, UsMain responsibilities:• Contribute to the representativeness of UNIK in the Brazilian benefits market, for the recognition that have in the corporate environment for results achieved throughout my career.• New Sales Channels• Establish strategic alliances with players that have the same target audience of UNIK, strengthening the company's offer in the market.• Assessment in Unions and Class Entities that had a direct relationship with the company's portfolio.• Participation in the Executive Committee.Main results:• Relationship with companies: Ticket, Sodexo and VR to develop a card co-branded with these benefit flags, being defined the VR that remains to date. In this way UNIK (Wex Group) has a complete offer of benefits for the Human Resources area of companies in Brazil, especially those with high labor demand.• Negotiation with the Union of Vigilantes of the State of Minas Gerais, including the obligation of the Anticipated Salary Card with Mastercard Flag for this class of professionals with reflection in other State Unions.• Negotiation with the Call Center segment through ABT - Brazilian Association of Call center directly with the CEO (Jarbas Nogueira).• Performance in the company's Executive Committee participating in the strategic definitions of UNIK in Brazil. -
Commercial DirectorWex Jun 2012 - May 2014Portland, Maine, UsMain responsibilities:• Composing a senior UNIK board when it was being negotiated for the American WEX Group. On this occasion UNIK still belonged to RIO BRAVO INVESTIMENTOS that still has as Chief Strategist and Chairman of the Board of Directors, Mr. Gustavo Franco, former President of the Brazil Central Bank when Fernando Henrique Cardoso was President of Brazil.• To integrate into the company's portfolio the commercialization, distribution and logistics of VALE TRANSPORTE, a mandatory benefit in Brazil for employees, through PLUS BENEFÍCIOS company of which I was a founding partner and negotiated with UNIK at the same moment of my entry into this corporation.• To structure all commercial team of the company in the national scope.• Big clients focused on the Anticipation Salary and Salary Card, both issued by UNIK with Mastercard.• Participate in the Executive CommitteeMain results:• Total incorporation of the Transport Benefits product into UNIK's portfolio, leading to a full range of benefits for companies, especially large ones, which did not happen until joined the company and was enabled by the growing number of new clients and the adequate management of the transition from PLUS BENEFITS, Startup who was partner for UNIK.• Sales growth of 120% in the period of management, attracting significant clients such as Grupo DASA, whose owner sold the AMIL Group to UNITED HEALTH.• Reformulation of all commercial team and enlargement of existing units, creating regional distribution in Brazil.• Implantation of the salary card in the national market, especially in companies with high labor demand. In this case in Brazil it was a paradigm break.• Case of success: the ALMAVIVA Group, Italian multinational and DIRECIONAL ENGENHARIA. -
Partner And FounderPlus Beneficios Jan 2010 - May 201292866 Issy Les Moulineaux Cedex 9, FrMain responsibilities:• Create a company for the management and operation of Transports benefit, which is mandatory in Brazil.• Generate strategic partnerships• Make the brand of this startup known and respected in the short term.• Have a viable online sales system integrating corporate clients with more than 150 public and private transport operators in the country.Main results:• With investment of less than US$ 50,000.00 managed to structure the company for the proposed business with the possibility of serving small, medium and large customers.• Despite the short time it has been able to make PLUS BENEFITS known due to the positive concept in the area of human resources in Brazil.• It has entered into a strategic partnership with the Ticket Group (currently EDENRED), the world market leader in employee benefits through the General Director of the company Alaor Aguirre.• Customers won through an effective ordering system and personalized service enabled the sale of PLUS BENEFITS to UNIK, and participation in the process of incorporating transport benefit into the product portfolio is mandatory.• Sale of the company more there US$ 300,000.00 in addition to the hiring with approximate salary of US$ 12,000.00 and generation of a financial movement of more than US$ 9 million.. -
Vice-President StatutorySapore Benefícios - Bq Administração E Serviços Ltda Jun 2008 - Dec 2009São Paulo, BrMain responsibilities:• Create a unit of cards benefits in the Gran Sapore Group leading a complete offer for the big companies in Brazil, especially those who were clients and prospects of the company's Catering unit.• Provide Business Plan at the Holding Board.• Recruit and hire multidisciplinary initial team for this startup and then for full operation of the company.• Lead the entire project launching company in this competitive market using all the experience gained after more than 10 years in management positions in the VR Group and only leaving this company after the sale of the same to the French Group SODEXO.• Generating value for the Gran Sapore GroupMain results:• In 12 months, completely structured the card issuing company with all the necessary systemic integrations with an accredited network of 30,000 establishments throughout Brazil, transacting cards and receiving their reimbursements on the contractually agreed dates.• Conquest of clients in Brazil such as MOTOROLA and REDE GLOBO even competing with multinationals TICKET, SODEXO and VISA VALE.• Completion of a strategic partnership with REDECARD through its President Roberto Medeiros, who shared the capture network market at the time with VISANET.• Acquisition of BQ ADMINISTRAÇÃO E SERVIÇOS LTDA (BANQUET BENEFITS) by Gran Sapore, facilitating the entry of Sapore Benefits in the South of Brazil where this regional company had greater market share.• Disclosure of SAPORE BENEFITS at CONARH, largest Congress and Human Resources Fair in Latin America and second in the world of the time with great exposure in the media.• Several National and International Investment Funds have shown interest in the Gran Sapore Group, a business that did not occur due to the President's decision due to other strategic interests. -
Statutory Business DirectorGrupo Vr May 2006 - May 2008Main responsibilities:• Management and total focus on the "front end" of the company that were the commercial areas, market planning, communication / marketing and products.• To consolidate the VR Group as the market leader, making it a reference in the national market and disputed by international competitors.• Enable the Joint Venture in the VR Group with UNIBANCO Bank.• Follow the continuous change of the company that has always been a "step forward" in relation to innovations in the marketMain results:• It made VR a company coveted by competitors Ticket and Sodexo who fought several months for the acquisition of the same that was formally occurred in February 2008 by SODEXO for more than US$ 350 million after the approval of the Central Bank of Brazil.• He led the VR Group from US$ 210 million in 1994 to US$ 1.4 billion at the time of the sale to Sodexo.• One of the motivations of this great negotiation with SODEXO was to have 3.5 million active cards after we migrated every base of the Voucher to the chip card.• Hired, preserved, trained and led a strong team that was totally absorbed by the competitor who recognized the competence of the same despite the structure they already had.• As a Statutory Officer appointed by the VR Group, he put JOINT VENTURE in full operation with Banco UNIBANCO (at the time one of the largest in Brazil) to distribute the cards through this bank, including Payroll Credit. This transaction was discontinued after the sale of VR to SODEXO.• Participated in the entire transition from VR to SODEXO sharing the actions with Geraldo França, CEO of the French Multinational.• Participated in the development of the implantation of the acceptance of the meal cards in Vending Machines.• Has actively participated in the company's Executive Committee
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General DirectorGrupo Vr Apr 2003 - Apr 2006Main responsibilities:• Structuring the company for continuous changes and strong competition in this market segment.• Expand the visibility / exposure in the media of GRUPO VR in the market that acts.• Evaluate, recruit, train company leaders.• Manage the commercial areas, products, market planning, customer service, administrative, operational, financial and technology.• Participate in the Executive Committee and Credit Committee.Main results:• Awarded in 2004 and 2005 in the position he held for being the VALE REFEIÇÃO (GRUPO VR), TOP OF MIND DE RH, an award recognized in the national scope and attended by companies providing services in the areas of Human Resources, public in which we were inserted.• Implantation of food, meal and fuel cards in an accredited network of more than 50,000 commercial establishments, in the case of the meal card in an accredited network since they were chip cards, innovative technology in Brazil's time and still in development in the world.• Representative customer relation with key clients such as NETWORK GLOBE OF TELEVISION, TAM LINHAS AEREAS, GRAN SAPORE, GOVERNMENT STATE OF SP (CIVIL HOUSE), SABESP, WAL -MART, GRUPO PÃO DE AÇUCAR, BANCO ITAÚ, HSBC, UNIBANCO, among others.• Company spokesman in conjunction with the shareholders of the company Abram Szajman and Claudio Szajman.• Represented GRUPO VR in LIDE - Group of Business Leaders, a private organization that brings together entrepreneurs in several countries and debates the strengthening of free initiative of economic and social development, as well as the defense of ethical principles of corporate governance in the public sector and private.• Organized and participated in the BRAZILIAN HUMAN RESOURCES CONGRESS as the main sponsor and exhibitor, this being the 2nd Human Resources event in the world.• Structured the company and formed directors to advance the transformation of the VR Group
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Commercial Director - BrazilGrupo Vr Jun 2001 - Mar 2003Main responsibilities:• Reformulate all commercial area of the company and its regional ones focusing on the preferential dialogue with the Directors and Managers of Human Resources.• Expand Sales Force and sales support team.• Expand the network of VR accredited establishments to have at least 30,000 assets.Main results:• Reduced dependence of the Regional SP-Capital in the result of the VR, from 65% to 40%, through the conquest of clients throughout Brazil, with the predominance of TICKET (Accor Group).• Reduction of public sector participation in our business, generating more representative revenues for the company.• It increased sales by 50% already discounting inflation.
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Commercial Director - Sao PauloGrupo Vr Jan 2000 - May 2001Main responsibilities:• To structure and expand the business of GRUPO VR in the interior of SP, a very rich region with little result for the company.• To form a commercial team distributed in several cities and an administrative team in Campinas where the Regional was also based.• Being able to face new challenges in the corporation in which I have always excelled in all my functions.• To participate and to divulge the company in the entities of class mainly focused in Human Resources.• Make the transition from the North / Northeast Regional to my successor.Main results:• Regional SP-Interior became the 3rd regional company in Brazil, when it was the 6th previously.• Physical presence in cities such as Ribeirão Preto, São José dos Campos, Santos, Bauru, and Campinas.• He negotiated a contract with CPFL, one of the largest energy distributors in Brazil, besides ELEKTRO.• He trained and trained his successor and carried out in the short term the transition of the North / Northeast Regional that was interim.• It made VR known and admired in the interior of SP.
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Regional Director - North/NortheastGrupo Vr Mar 1999 - Dec 1999Principais Responsabilidades:- Atuação como convidado do Presidente da VR (Claudio Szajman) para retornar ao Grupo para participar do processo de migração do voucher para o cartão no âmbito nacional o que impactaria em todo negócio da empresa que era B2B passando a B2B2C.- Atuação e participação da estratégia de negócios da empresa, mesmo quando residia em Recife.- Estruturação da Regional para deixa-la em condições de ser assumida em curto prazo por outro profissional que pudesse treinar/recrutar.- Viabilização da Rede Bombreço (Grupo Royal Ahold) como cliente preferencial.Principais Realizações:- Facilitação das negociações estratégicas da VR com a Hipercard, grupo econômico do país adquirido posteriormente pelo WAL-MART.- Ampliação das vendas reais da regional em 40%, em curto espaço de tempo.- Realização de toda a fase de transição da empresa com sucesso.
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SuperintendentHipercard Aug 1998 - Feb 1999Main responsibilities:• Comply with the extremely profitable HIPERCARD Card Business Unit of the Bompreço Group.• Expand the company's accredited network in the North and above all in the Northeast.• Generate entry barriers for International Flags, especially Diners and AMEX.• Increase the base of active users.Main results:• This was the only occasion where considerable time was spent in a company due to the irrefutable proposal to return to the VR Group.• Development of excellent negotiation with Hypercom for the distribution of these terminals throughout the Hipercard accredited network.• Added new products to the card (Ex: insurance), generating additional revenue and increased loyalty / activation.• Represented the company at the International Forum in Miami, as "Case of Success" Regional Flag.
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Regional Manager - North/NortheastGrupo Vr May 1995 - Jul 1998Main responsibilities:- Creation and total structuring of Regional.Main results:- As a Regional North / Northeast "transformed" the VR, repositioning the priorities of the company at the national level in the meal segment agreement, hitherto focused only in the State of São Paulo. This transformation has made the "VR brand" known in the region, conquering representative customers. During this period, the North / Northeast VR grew well beyond the national average, representing 20% of the company's result when the previous participation was less than 5%.It was awarded 2 years as the best regional in Brazil.
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Commercial Representative / Process Manager / Business ManagerWhite Martins Oct 1981 - Apr 1995Rio De Janeiro, Rj, BrMain responsibilities:• As Commercial Representative was to develop the market for nitrogen and liquid oxygen in the hospital and industrial market.• As Process Manager was to develop applications for industrial processes that mainly used oxygen and liquid nitrogen, managing a team of specialized engineers.• As Business Manager was to act in the commercial and technical integration with the clients to expand the market and to participate in the reengineering of the company composing in SP a multidisciplinary group.Main results:• As a Commercial Representative, I implanted more than 100 oxygen and liquid nitrogen tanks in hospitals, distilleries, various industries, throughout the Northeast, always using my engineering training to make business feasible, which justified my promotion to Process Manager.• White Martins had two idle gas plants in the Northeast (Cabo and Camaçari) and had no customers of industrial processes that used their liquid products in the region. As a Process Manager, I trained/led a team of engineers who, working with synergy, managed to overcome the proposed goals, enabling the full production of Gas Plants, overcoming the natural resistance of company leaders, directly participating in the negotiation process, implantation and after-sales, delivering in fact the promised, generating cost reduction, productivity and quality improvement. As a highlight, we have the use of liquid nitrogen to freeze food, being clients of the company the various exporters of Lobster/Shrimp to USA (Ex: Red Lobster), as well as the BRASLO that frozen at the time the products for the McDonald's• As a Business Manager, I could combine technical and commercial competencies, enabling cross-sell in the customer base, which doubled the company's turnover in my area of operation. The strategic vision that I had accredited me to be invited by the board of the company to elaborate all corporate reengineering in Brazil together with a multidisciplinary team in SP.
Cesar Coutinho Skills
Cesar Coutinho Education Details
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Universidade Federal De PernambucoEngenharia Mecânica -
Fundação Ensino Superior De Pernambuco -FespNegócios E Marketing
Frequently Asked Questions about Cesar Coutinho
What company does Cesar Coutinho work for?
Cesar Coutinho works for Xpr Group
What is Cesar Coutinho's role at the current company?
Cesar Coutinho's current role is Executive Director - TrueX Business | Partner at Xplore Group | Partner at Let's Save Water | Fostering business and strategies between Brazil, USA, Europe and Asia | US Retail Distribution Intelligence and Consulting..
What is Cesar Coutinho's email address?
Cesar Coutinho's email address is ca****@****ail.com
What is Cesar Coutinho's direct phone number?
Cesar Coutinho's direct phone number is +140780*****
What schools did Cesar Coutinho attend?
Cesar Coutinho attended Universidade Federal De Pernambuco, Fundação Ensino Superior De Pernambuco -Fesp.
What are some of Cesar Coutinho's interests?
Cesar Coutinho has interest in Social Services, Children, Environment, Education, Poverty Alleviation, Health.
What skills is Cesar Coutinho known for?
Cesar Coutinho has skills like Planejamento Empresarial, Negotiation, Business Strategy, Team Leadership, Business Planning, Empresas Startups, Microsoft Office, Strategic Planning, Business Intelligence, Management, Strategy, Marketing Strategy.
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