In my role as Sales Director, I lead the conceptualization and execution of commercial strategies, effectively overseeing sales teams. My focus is on conducting strategic negotiations and achieving mutually beneficial agreements with clients and suppliers, aiming to significantly contribute to the sustainable growth of the company.Commercial Strategies:Interdepartmental collaboration to implement strategies maximizing business value.Mastery of SEO actions to enhance site positioning and strengthen the brand.Customer and Relationship Management:Supervision of key accounts, ensuring customer satisfaction, and expanding commercial relationships.Goal Achievement and Marketplace Sales:Establishment and achievement of commercial goals, contributing to overall company growth, including the development of sales channels on platforms such as Amazon, MercadoLibre, and Walmart.Logistics Management and Business Relations:Development of strong relationships with clients, strategic partners, and suppliers, ensuring an efficient supply chain.Strategic Negotiation:Active participation in negotiations for beneficial agreements, maximizing value for both parties.National and International Business Relations:Establishment and maintenance of strong relationships with suppliers, including import management for new business opportunities.Market Analysis and Adaptive Strategies:Monitoring market trends and competition, adjusting strategies as needed.Team Management and Development:Restructuring and efficient management of sales teams for goals aligned with other departments.Strategic Reports:Regular preparation of reports on commercial performance and identification of improvement areas.

As Director of Marketing and Sales, I successfully led comprehensive strategies to enhance brand visibility and achieve lead generation and business closure objectives, with the primary goal of company growth and consolidation.Brand Positioning:Developed and implemented an effective strategy to strengthen the brand's presence on e-commerce platforms and SEO positioning.Lead Generation:Executed effective lead generation tactics and conversion strategies.Successful Google Ads (SEM) Advertising Campaigns:Planned and managed advertising campaigns on Google Ads, continuously optimizing based on data analysis to improve return on investment, and staying updated on the platform through ongoing education.Networking and Relationships:Established and nurtured relationships with industry-leading brands and key clients, strengthening the company's network.Data Analysis and KPIs:Utilized analytical tools to measure performance, consistently evaluating KPIs such as lead generation, conversions, and engagement.Continuous Adaptation:Maintained constant vigilance of consumer trends in the market, adapting strategies to ensure relevance and continuous success.

I had the pleasure of being part of an advertising project where I served as the General Director and Partner. This project involved the creation and management of a local business guide that garnered the participation of the city's major businesses and attracted prominent international advertisers, such as Coca-Cola, Nissan, Cinépolis, Pepsi, among others.Affiliation of Key Businesses:I led the expansion of the business guide, successfully affiliating with the city's major businesses, thereby strengthening the project's presence and relevance in the community.Attraction of International Advertisers:I established strategic partnerships with renowned international brands, such as Coca-Cola, Nissan, Cinépolis, and Pepsi, enticing them to join as advertisers on our platform.Comprehensive Task Management:I supervised and directed all functional areas of the project, including sales, administration, finance, advertising, communication, marketing, public relations, and commercial agreements.Multifunctional Task Management:I effectively coordinated teams in different disciplines, ensuring the efficient execution of tasks and the achievement of goals set in each functional area.Resource Optimization:I implemented strategies for resource optimization, improving operational efficiency and contributing to the financial success of the project.My role as General Director and Partner in this project not only allowed me to lead multidisciplinary teams but also enabled me to establish valuable connections with leading companies at both local and international levels.