• Act as a technical and solutions expert in the areas of digital analytics implementation, business intelligence, data management and governance.• Design and implement advanced analytics solutions to meet the data and reporting needs of the agency.• Lead and mentor a small team on data capture principles and best practices, tools and techniques to enhance their understanding and proficiency in solutions implementations.• Strategize and provide analytics implementation support in compliance with tracking technologies for Web, Mobile, OTT digital platforms• Participate in defining standards for data quality and creating data test and validation plans.• Responsible for generating SDR, data mapping, user stories documentation and data governance for future reference.• Collaborate closely with stakeholders, data engineers, and data scientists to ensure the successful delivery of analytics projects.• Ability to lead the coordination of requirements meetings, provide technical guidance, conduct workshops and sessions with business and IT stakeholders to ensure successful project delivery• Work with developers to specify or write custom tagging and analytics solutions using front-end JavaScript.

• Conduct analytics implementation audits/UAT/QA of web, smartTV and native applications.• Create user test cases documentation to identify potential bugs impacting reporting data across multiple platforms and devices.• Collaborate with Product Owners, PMs, BI and Engineers to review and implement measurement strategies of MarTech tools, including Adobe Analytics, comScore, etc.• Advocate data hygiene/governance best practices and adhere to SDR/Tech Spec standards.• Working Knowledge of Tealium IQ tags implementation, data layer customization by using Extensions and other components.• Keen focus in measuring streaming Media in Adobe Analytics, which include Media SDK and Collection API tracking methods.

• Provide expertise and operational support of digital analytics solution implementation utilizing a suite of tools, mainly Adobe Analytics, Chartbeat, Tealium, etc.• End-to-end responsibility for digital analytics tracking implementation, from design, thru technical specification and delivery.• Responsible for defining and developing technical requirements related to Web data collection, measurement and reporting, which includes gathering and documenting business, technical and reporting requirements that drive key metrics.• Spear-head efforts in the digital analytics team to revamp Mobile and OTT apps analytics implementation strategies for multi-lingual apps.• Conduct beta testing scenarios across all digital platforms and devices to validate adherence to technical specifications. • Produce and maintain documentation for Adobe Analytics solution architecture including variable mapping, UAT scenarios, processing rules, tag management and overall QA/debugging procedures for the agency’s five major networks.• Lead and facilitate analytics implementation review and progress status meetings.• Liaise with Project Management teams, IT, Developers, System Administrators, and end users to ensure data capture and data hygiene efforts are met and drive internal continuous improvement initiatives.• Responsible for reviewing project briefs, scope definition, validate data flow and provide overall digital analytics and tag management support using Tealium.• Build and conduct ObservePoint audits for web and app analytics tagging solutions to adhere to tag governance best practices and to proper analytics tracking.

• Lead the World Bank’s effort to implement a new solution design of Adobe Analytics across 30+ web properties.• Engage in meetings with business stakeholders from both external and internal groups to gather and translate digital analytics reporting needs into a solution design reference (SDR) document.• Work closely with developer teams to define data layer taxonomy and develop a technical specifications (Tech Spec) document with inherent instructions to deploy the data layer JS object. • Conduct a complete a 360 inspection and audit of the solution design implementation by performing routine QA and debugging tasks to validate analytics data collection in Adobe reports.• Responsible for the project’s governance documentation and communications plan by creating a ‘wiki’ site with resources and information detailing the projects goals and objectives, timeline, training material, etc.• Consult and strategize to create an analytics program that is manageable and scalable at the World Bank and its multiple agencies.• Design analytics dashboards for the External and Corporate Relations, Web and Social (ECRWS) team of the World Bank using Adobe’s Workspace Analysis tool.• Build a data dictionary to assist report end-users be knowledgeable of business metrics and solution variable definitions and use cases.• Work with Adobe DTM to manage the deployment of various analytics tools and third-party tags.

• Design the implementation of Google Tag Manager (GTM) for the Department of Veterans Affairs’ third largest public domain (eBenefits.va.gov).• Set up usability tracking using GTM to understand user’s click behavior to complement ad hoc UX research results and analysis.• Generate analytics reports within the Digital Analytics Program (DAP), a GA Premium platform for the federal government across 35+ agency websites.• Devise solutions to expedite tracking requirements leveraging GTM, JavaScript data capture and event handling methods via the DOM model of client’s website.• Conduct a full heuristic evaluation of the VA’s eBenefits.va.gov portal resulting in corrective measures to improve user’s overall satisfaction and task completion.• Collect and synthesize ForeSee’s Voice of Customer (VOC) UX data by producing scheduled reports focused on UX, Text Data and Sentiment analytics.• Develop and document survey questionnaires with skip logic to continually monitor and improve the site’s feature/product releases and measure the impact on task completion and overall user satisfaction.

• Built the ICF’s corporate digital analytics program from the ground up, creating an information-rich environment in order to improve the effectiveness and efficiency of online data gathering.• Served as the subject matter expert for digital analytics architecture, planning, implementation, tracking, reporting and analysis needs.• Designed dashboard reports delivered and presented to c-level executives.• Managed and maintained analytics implementation strategy and governance.• Conducted a series of analytics training sessions aimed for campaign managers and other internal stakeholders across different lines of businesses.• Developed documentation standards, processes and structures for analytics and third-party tag management using Universal Analytics and Google Tag Manager.• Inspected and validated JavaScript code using http traffic analyzer tools such as FireBug, Fiddler, GA debugger, etc.

• Responsible for implementation of IBM Digital Analytics (Coremetrics) and Google Analytics analytics tools.• Lead efforts to define, collect and analyze user data to deliver actionable insights and recommendations.• Worked with internal stakeholders in the ecommerce team to define KPI's and create custom reports and dashboards.• Coordinated spend integration and data validation efforts for Convertro's channel attribution model.• Evangelized importance of online and offline campaign data tracking by following campaign tracking/tagging best practices.• Managed, deployed and tested third-party vendor tags using Tealium's tag management solution.

• Developed, governed and maintained data collection, reporting and analysis standards for web intelligence team.• Monitored and analyzed traffic patterns, KPI’s, conversion metrics and site usage for Citrix's 20+ web property eco-system.• Coordinated efforts to successfully deploy Universal Analytics Premium across Citrix's multiple accounts, properties and profiles. • Utilize advanced analysis techniques to develop new ways for mining web data and yield user behavior insights.• Collaborated and provided analytics training and support to strategist and product managers at Citrix.

• Executed web analytics measurement plan by identifying key online business objectives and outcomes to determine overall key strategies and tactics. • Responsible for standardizing web analytics best practices and site-wide tracking requirements gathering.• Analyzed web data from multiple analytics tools to evaluate KPI metrics, and provide recommendations or actionable insights on web metrics and data trends.• Established close collaboration with Project, Email, Copywriting teams, and other internal stake holders to translate business goals, and strategies into web analytics KPIs and subsequent reporting requirements.• Deep knowledge of web analytics tools (e.g. Google Analytics), heatmap tracking and experience using A/B testing tools like GA's content experiment and Maxymizer.• Support Digital marketing lead generation efforts by providing report and analysis of campaign landing and funnel conversion pages.• Segmented web data to accurately depict user type behavior to further optimize site engagement and conversion.• Created and delivered monthly web analytics dashboard reports for distribution to executives in PowerPoint and Excel in support of online business goals.• Ensured advanced tracking set up, profiles, goal conversion tracking, and custom filters in Google Analytics to measure, monitor and provide insight into user behavior.• Spear-head company-wide SEO efforts by conducting training sessions of key stakeholders around semantic search and on-page SEO best practices. • Provided critical Search Engine Optimization support around key company goals and initiatives, such as lead generation• Supervised and coordinated efforts to successfully implement Tealium’s Tag Management Solution across multiple web properties.• Managed digital marketing vendor tags using Tag Management System for collecting, segmenting, and distributing digital visitor data.

• Provided web analytics reports, and analysis of AARP's Member Benefits content site for internal distribution accessing Adobe's SiteCatalyst.

• Provided qualitative and quantitative web data analysis and produced KPI dashboard reports.• Managed company-wide implementation and QA of Google Analytics tracking code for various clients, including custom modification of GA code.• Managed agency wide SEM and SEO strategic and tactical efforts.• Developed standard procedures and documentation for SEO best practices and ongoing optimization for clients' web properties.• Created SEO strategies and techniques for implementation in order to achieve site's goals and objectives.• Worked closely with team members of the Engagement Department and provide guidance.• Managed Paid Search campaign's keyword expansion and organization as well as provide analysis for campaign optimization efforts.• Developed SEO-friendly blogging strategies to enhance visitor traffic from search engines and improve organic rankings.

• Established comprehensive web analytics reporting through custom dashboards allowing clients to make informed business decisions through key performance indicators.• Provided qualitative and quantitative analysis of online marketing tactics including site content performance, SEM, display advertising, and email marketing.• Managed implementation, tagging, and QA of Google Analytics for various clients.• Responsible for internal quality assurance and testing measures of digital tactics before deployment.• Managed delivery of time-sensitive email acquisition and retention campaign metrics for clients and provide analysis for campaign optimization efforts.• Developed executive-level digital campaign reports for monthly meetings with management and clients.• Coordinated and implement email campaign tracking specifications for various tactical programs to effectively and accurately determine campaign's overall success.• Collaborated on an ongoing basis with account, media, creative and project management teams for multiple project kick-offs.

• Led company wide internet strategic efforts and planning for increased online presence and brand awareness for various business units.• Provided with a comprehensive analysis of web sites' metrics and other key performance indicators to initiate actionable insights for organic search and on-page content optimization.• Analyzed both quantitative and qualitative data sets from paid search, email and other online marketing programs, make recommendations leading to improvement of online efforts.• Delivered monthly/quarterly reports and other documentation of web site activity and performance measures creating executive dashboards with web analytics tools.• Responsible for validating correct implementation of Google Analytics tracking.• Led company-wide strategic efforts and planning for increased online presence and brand awareness for various business units.• Performed ongoing research of the search engine marketing (SEM) space and SEO best practices to identify new industry opportunities to improve internet marketing efforts.• Designed and create display advertising media and work closely with media publishers for targeted display opportunities.• Developed email marketing templates to achieve different campaign goals and objectives as well as provide with tracking methods of campaigns directing traffic to web sites.• Managed content based web sites and supervise corresponding annual paid search budget totaling close to six digits.

• Designed all Harmony marketing materials, including advertisements, trade show displays, table exhibits, document templates, PowerPoint presentations, and other print media.• Collaborated with marketing team on the design and development of visual concepts for a new corporate logo and revised visual identity. • Supported CEO, department vice presidents and members of senior management team on presentations and graphics needs in support of strategic marketing initiatives.• Contributed to the structure and design of a new corporate web site.• Coordinated logistics and event planning for all participation in tradeshows and conferences.• Led quality assurance process for Harmony web site; monitored performance, updated style and technology, and verified html validity; audited and enforced consistency with stylistic conventions; and edited and uploaded content as part of QA process.• Ensured consistency of visual identity for all print materials, internal and external.