César García Fernández De Velasco Email & Phone Number

Madrid, Comunidad De Madrid, España

Creating and nurturing relationships between our partners farmers in Perú and roasters worldwide. - Accompany both existing and new clients in their growth maintaining a maximum level of satisfaction with our coffees and vision - Analyze and anticipate roasters' needs to provide the right cup profile and quantities in time and manner - Establish two way feedback between producer and consumer - Coordinate logistics from the warehouse in the NL to any country in Europe and UK - Prepare and organize samples to be sent to roasters - Constant follow-up with each client

Melbourne, Victoria, Australia

Worked as a Barista at several Cafés across the coffee capital of the world, Melbourne. - High volumes of drinks - Consistency in quality - Thrived in fast-paced environments - Handled different grinders and espresso machines brands

Chiapas, Mexico

- State coffee quality through cupping sheets (Cup of Excellence format) at regular cupping sessions- Roasting batches to obtain different cup profiles both at the sample and the production roaster (Probat and Giesen)- Analyse and detect defective beans in green and roasted coffee and its impact on the cup- Understand a dry mills’ functioning and run the machinery in it

Toronto Y Alrededores, Canadá

- Barista at two different fast-paced coffee shops- Prepared drinks menu according to cafés high standards- Served customers politely, efficiently and with great attitude- Handled drinks with consistency in very busy shifts- Communication with other co-workers both FOH and BOH

Madrid Y Alrededores, España

- Trained employees in excellent customer service and barista tasks.- Prepared espresso-based drinks, pour over, cold drinks and bakery in a fast and high quality manner.- Enhanced customer experience through friendly and warm treatment.- Introduced and promoted Specialty coffee culture in Madrid.- Cash balancing for review by management staff.- Maintained inventory of products.

Colombia

- Learned about initial stages of coffee production: picking, depulping, fermenting up to the last phases: washing, drying and transportation to dry mills in several coffee farms throughout thecountry - Introduction to the history of coffee, roasting, cupping and barista (2 weeks)

Camboya

6 months volunteering experience in Pursat, Cambodia. - English teaching to first grades students - Help on marketing and social media campaigns - Help on diverse activities at the NGO

Région De Paris , France

Market opening of the french company Le Pot Commun in Spain ---> "El bote"- Online traffic Acquisition - Affiliation programs- Business development- Social network management- Press release coordination- SEO strategy coordination

París Y Alrededores, Francia

Creation and management of SEM campaigns on Google and Bing for several european countries.Specific actions:- Keywords and ad copies analysis and management, according to several KPIs (CTR, ROI, CR, CPC...)- Use of different bidding strategies (Automatic bidding on CPA, ROAS...)- Creation and optimization of landing pages and user experience (desktop and mobile) in coordination with technical and creative services of the company.- Offers strategy for different product categories- A/B tests on offers and user experience in order to increase the CR. CMS experience- Budget control with a ROI's optimization goal.- Weekly reporting

Paris

Creation and management of online advertising campaigns for several customers on Facebook and Google AdwordsGoogle Adwords: - Creation and optimization of Search and Display campaigns - Bid managment and daily optimization of keywords, adgroups and campaigns. - Automation of campaign creations from a data feed through KampN softwareFacebook ADS: - Creation of acquisition campaigns (traffic, sales, fans) - Daily optimization of images, targets and bids - Use of campaigns management software F-Editor and Power EditorFollow-up, analysis, and reporting to customers

Montreuil, France

- Development of Webvideo project in France and abroad- Customer prospection- Brochure translation (english-french)

Madrid, Espagne

- Development of the Marketing strategy on the media: Facebook, website, magazine. - Customer prospection and loyalty-building strategies

San Sebastian De Los Reyes

- Advice and assistance to the customer in Raquet Sports department - Storage and organization of the products on shelves

Master'S Degree On Advertising And Public Relations

Advertising strategy. Media Management. Marketing. Creativity

Master'S Degree On International Business

Marketing. Economics. International Business. International law. Specialization on latin-american and french relations

Erasmus Program, Marketing And Media

Media culture. Marketing