César García Fernández De Velasco Email and Phone Number
César García Fernández De Velasco is a Showcasing beautiful coffees and producers from Peru and finding them a roastery. Business developer @ Cultivar at Cultivar. They possess expertise in social media marketing, online marketing, google adwords, sem, public speaking and 8 more skills.
Cultivar
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Business DevelopmentCultivar Jan 2021 - PresentMadrid, Comunidad De Madrid, EspañaCreating and nurturing relationships between our partners farmers in Perú and roasters worldwide. - Accompany both existing and new clients in their growth maintaining a maximum level of satisfaction with our coffees and vision - Analyze and anticipate roasters' needs to provide the right cup profile and quantities in time and manner - Establish two way feedback between producer and consumer - Coordinate logistics from the warehouse in the NL to any country in Europe and UK - Prepare and organize samples to be sent to roasters - Constant follow-up with each client -
BaristaVarious Cafes Nov 2019 - Jul 2020Melbourne, Victoria, AustraliaWorked as a Barista at several Cafés across the coffee capital of the world, Melbourne. - High volumes of drinks - Consistency in quality - Thrived in fast-paced environments - Handled different grinders and espresso machines brands
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Coffee Qc & RoastingCafeología May 2019 - Sep 2019Chiapas, Mexico- State coffee quality through cupping sheets (Cup of Excellence format) at regular cupping sessions- Roasting batches to obtain different cup profiles both at the sample and the production roaster (Probat and Giesen)- Analyse and detect defective beans in green and roasted coffee and its impact on the cup- Understand a dry mills’ functioning and run the machinery in it -
BaristaFrench Made & Brodflour Oct 2018 - Apr 2019Toronto Y Alrededores, Canadá- Barista at two different fast-paced coffee shops- Prepared drinks menu according to cafés high standards- Served customers politely, efficiently and with great attitude- Handled drinks with consistency in very busy shifts- Communication with other co-workers both FOH and BOH
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Barista & Shift LeaderWaycup Coffee Jan 2018 - Oct 2018Madrid Y Alrededores, España- Trained employees in excellent customer service and barista tasks.- Prepared espresso-based drinks, pour over, cold drinks and bakery in a fast and high quality manner.- Enhanced customer experience through friendly and warm treatment.- Introduced and promoted Specialty coffee culture in Madrid.- Cash balancing for review by management staff.- Maintained inventory of products. -
Trip To Origin - ColombiaProfesional Independiente Nov 2017 - Dec 2017Colombia- Learned about initial stages of coffee production: picking, depulping, fermenting up to the last phases: washing, drying and transportation to dry mills in several coffee farms throughout thecountry - Introduction to the history of coffee, roasting, cupping and barista (2 weeks)
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Volunteer At Sustainable CambodiaSustainable Cambodia Jan 2017 - Jul 2017Camboya6 months volunteering experience in Pursat, Cambodia. - English teaching to first grades students - Help on marketing and social media campaigns - Help on diverse activities at the NGO -
Marketing & Business Development ManagerLe Pot Commun May 2016 - Dec 2016Région De Paris , FranceMarket opening of the french company Le Pot Commun in Spain ---> "El bote"- Online traffic Acquisition - Affiliation programs- Business development- Social network management- Press release coordination- SEO strategy coordination -
Sem International Acquisition ManagerPhotobox Jun 2015 - May 2016París Y Alrededores, FranciaCreation and management of SEM campaigns on Google and Bing for several european countries.Specific actions:- Keywords and ad copies analysis and management, according to several KPIs (CTR, ROI, CR, CPC...)- Use of different bidding strategies (Automatic bidding on CPA, ROAS...)- Creation and optimization of landing pages and user experience (desktop and mobile) in coordination with technical and creative services of the company.- Offers strategy for different product categories- A/B tests on offers and user experience in order to increase the CR. CMS experience- Budget control with a ROI's optimization goal.- Weekly reporting -
Sem - Account ManagerAdsonwall Apr 2014 - May 2015ParisCreation and management of online advertising campaigns for several customers on Facebook and Google AdwordsGoogle Adwords: - Creation and optimization of Search and Display campaigns - Bid managment and daily optimization of keywords, adgroups and campaigns. - Automation of campaign creations from a data feed through KampN softwareFacebook ADS: - Creation of acquisition campaigns (traffic, sales, fans) - Daily optimization of images, targets and bids - Use of campaigns management software F-Editor and Power EditorFollow-up, analysis, and reporting to customers -
Communications Development AssistantSmbg-Eduniversal Mar 2013 - May 2013Montreuil, France- Development of Webvideo project in France and abroad- Customer prospection- Brochure translation (english-french) -
Marketing AssistantRestel S.A. Sep 2012 - Jan 2013Madrid, Espagne- Development of the Marketing strategy on the media: Facebook, website, magazine. - Customer prospection and loyalty-building strategies -
SalesmanDecathlon Internacional Sep 2010 - Dec 2010San Sebastian De Los Reyes- Advice and assistance to the customer in Raquet Sports department - Storage and organization of the products on shelves
César García Fernández De Velasco Skills
César García Fernández De Velasco Education Details
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Master'S Degree On Advertising And Public Relations -
Master'S Degree On International Business -
Marketing And Media
Frequently Asked Questions about César García Fernández De Velasco
What company does César García Fernández De Velasco work for?
César García Fernández De Velasco works for Cultivar
What is César García Fernández De Velasco's role at the current company?
César García Fernández De Velasco's current role is Showcasing beautiful coffees and producers from Peru and finding them a roastery. Business developer @ Cultivar.
What schools did César García Fernández De Velasco attend?
César García Fernández De Velasco attended Universidad Complutense De Madrid, Université Paris Sorbonne (Paris Iv), University Of Helsinki.
What skills is César García Fernández De Velasco known for?
César García Fernández De Velasco has skills like Social Media Marketing, Online Marketing, Google Adwords, Sem, Public Speaking, Google Analytics, Advertising, Microsoft Office, Social Media, Marketing Strategy, Marketing Communications, Cms.
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