Cesar Hubbard Email and Phone Number
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My name is Cesar Hubbard and I’m a classically-trained consumer marketing leader with experience in hyper-competitive categories, such as soft drinks (PepsiCo), malt beverages (Anheuser-Busch), and organic foods (Teasdale Foods) creating and launching new products and brands. I’m known for generating enterprise value by developing differentiated products and leveraging insights to “connect the dots” from brand to consumer faster than competitors, with the objective of quickly driving revenue and EBITDA growth. When I take-on a new marketing assignment, my approach is to lean heavily into marketing science and assess a brand’s foundation as follows; determine any differences in a brand’s stated versus actual value proposition, gauge consumer sentiment toward the brand, analyze the company’s product portfolio to determine potential gaps for new product development, and assess how marketing is driving profitable revenue and EBITDA growth.I’m well known for bringing analytical rigor, a focus on achieving results, and relationship-building skills to align the marketing agenda with finance, sales and operations. A recent experience where I made a substantial impact on a business was as CMO for an organic and conventional Private Equity-backed food products company, where I helped achieve revenue growth from $50M to $150M in 3 years with a 20% EBITDA contribution. I have an ability to motivate others to buy into my vision, adopt it as their own and to then deliver results far greater than they themselves thought possible. I’m a strong ethical and inspiring leader whose belief in transparency and accountability has attracted and developed high-performance executives and senior managers.Previous roles include:• Chief Marketing Officer, Teasdale Foods (a Palladium Equity Partners Portfolio Company)• Group Director of Marketing, Dean Foods• Vice President Global Brand Management, Visa Inc.• Senior Brand Manager/Director of Budweiser Brand, Anheuser-Busch CompaniesMy areas of expertise include…• Strategic Planning• Private Equity• Mergers & Acquisitions | Due Diligence• Annual Operating Plan Development• Retail Planning & Execution • Brand Architecture | Positioning• Profit & Loss Ownership | Management• New Product Development
Navarro-Hubbard Brand Consultancy
View- Website:
- dfwcpg.com
- Employees:
- 6
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Managing PartnerNavarro-Hubbard Brand ConsultancyTexas, United States
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Co-Chairman Marketing & Social Media | Member Of Executive CommitteeDfw Cpg Community 2020 - PresentDallas-Fort Worth MetroplexDFW CPG is an organization dedicated to nurturing, developing and supporting emerging and fast-growing companies with a fully integrated approach; from raising capital to developing company and brand strategy, and to brokering critical and impactful introductions to influential people.
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Managing PartnerNavarro-Hubbard Brand Consultancy 2017 - PresentDallas/Fort Worth AreaI generate consumer demand, create brand and product strategy, and activate digital and traditional marketing campaigns. I create go-to-market roadmaps, retail calendars, and sales promotions designed to boost market share and sales growth. I consult with diverse middle-market companies to define their visual identity, identify consumer segments, and implement go-to-market execution plans.My key achievements include:• I captured $300,000 in marketing efficiencies through an ad agency review, consolidation, and renegotiated contracts.• I identified target consumers, repositioned the brand, developed value proposition, and profitable consumer segments through a brand equity study.Cesar Hubbard: Chief Marketing Officer, Senior Vice President of Marketing, Vice President of Marketing, Annual Operating Plan Development, Brand Architecture, P&L Ownership, Develop High Performing Teams, Multi-cultural Marketing, Cross-Functional Team Leadership, New Product Development, Consumer Insights and Engagement, Strategic Planning, M&A Due Diligence, Demand Generation, Agency Relationship Management, Event Marketing, Digital Marketing.
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Chief Marketing OfficerTeasdale Foods 2013 - 2016Dallas/Fort Worth AreaTeasdale Foods is a portfolio company owned by Palladium Equity Partners. I repositioned their brand product portfolio, which resulted in a 0.6 share-point growth. I implemented a category management tool and data-driven sales presentations, elevating retail sell-in and expanding market penetration. In addition, I launched a social media program, netting 15,000 Facebook and Pinterest followers within eight months.Some highlights from my work at Teasdale Foods include:• I introduced new products, integrated bolt-on acquisitions, and secured new accounts to triple the company’s revenue from $48 million to $151 million over 36 months with a 20-percent EBITDA contribution.• I executed a multi-channel marketing plan that generated $3.1 million in incremental revenue and $810,000 in EBITDA through new product introductions within 14 months.• I integrated two company acquisitions in 11 months, expanding the brand portfolio to serve the natural and organic food segment and the food-service channel. -
Group Director Of MarketingDean Foods 2010 - 2012Dallas/Fort Worth AreaI consolidated brands and rationalized private label products, which boosted branded sales by 12 percent, improving operating efficiencies by $128 million, and enhancing the marketing budget by $7 million. I reduced the company’s drink flavors from more than 80 to just six, realizing 4.7 percent volume growth, a 20-point distribution boost, and promotion performance within 90 percent of the retail trade.Two accomplishments of which I am most proud:• The initial implementation of chocolate milk TruMoo surpassed expectations with 16.7 share points, a 14-cents per gallon premium, and 24 percent volume gain in five months. This led to a nationwide roll-out.• I introduced Swiss Tea as national $31 million brand. As a result, sales grew by 42 percent and the brand added 2.1 share points year-over-year. -
Vice President, MarketingBank Of The West 2008 - 2009San Francisco Bay AreaI initiated a marketing strategy which acquired new clients at a 2-percent increase and retained customers a by 6-percent uptick versus the prior year.The following actions attained significant results:• I re-focused two brand campaigns and closed out nine properties. This accelerated new account acquisitions by 3.5 percent.• I restructured an eight-person marketing team to align with the regions, resulting in more efficient and effective marketing program execution. -
Vice President, Global Brand ManagementVisa 2005 - 2007San Francisco Bay AreaI created Visa’s One Brand, One Vision identity and established brand standards and guidelines for global alignment. I elaborated the value of Visa Commerce through a new brand positioning.Some critical accomplishments:• I launched a 170-country campaign, improving the brand's health measures by 10 percent.• I created an online brand asset management tool, creating $12 million in savings for the global marketing budget. -
Sr. Brand Manager And Various Marketing Leadership RolesAnheuser-Busch, Inc. 1993 - 2004Greater St. Louis AreaI began my work for Anheuser-Busch as a Brand Management Designate in the Executive Development Program. I was promoted to Senior Manager of National Accounts in ’94, then to Region Marketing Manager in ’96, Brand Manager of Premium Brands in ’98, and finally to Senior Brand Manager for Budweiser in ’01.My milestones at A-B include:• I employed music, sports, and lifestyle content to recast Budweiser into a more inclusive $4.5 billion brand.• I repositioned Budweiser to target the 23-27 demographic, improving consumer brand health measures “relevance” and “inclusion” by eight-points.• I initiated the Neighbors and True ad campaign drives, growing market share by 0.6 points at a time of premium category decline.• I crafted the Latino strategy for Michelob Light and guided the roll-out of Tequiza.• I closed a number of marketing agreements with the entertainment industry, increasing the Michelob and Michelob Light portfolio presence by 25 percent at a budget savings of nearly $1 million.
Cesar Hubbard Skills
Cesar Hubbard Education Details
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Business Administration -
Business Administration - Corporate Finance
Frequently Asked Questions about Cesar Hubbard
What company does Cesar Hubbard work for?
Cesar Hubbard works for Navarro-Hubbard Brand Consultancy
What is Cesar Hubbard's role at the current company?
Cesar Hubbard's current role is Managing Partner.
What is Cesar Hubbard's email address?
Cesar Hubbard's email address is ce****@****ail.com
What is Cesar Hubbard's direct phone number?
Cesar Hubbard's direct phone number is (209) 358*****
What schools did Cesar Hubbard attend?
Cesar Hubbard attended University Of Michigan - Stephen M. Ross School Of Business, California State University-Long Beach - College Of Business Administration.
What skills is Cesar Hubbard known for?
Cesar Hubbard has skills like Brand Management, Competitive Analysis, Cross Functional Team Leadership, Customer Insight, Marketing, Segmentation, Brand Architecture, Consumer Products, Marketing Strategy, Integrated Marketing, Leadership, Product Innovation.
Who are Cesar Hubbard's colleagues?
Cesar Hubbard's colleagues are Rick Jordan.
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