Cesar Hubbard Email & Phone Number

Texas, United States

Dallas-Fort Worth Metroplex

DFW CPG is an organization dedicated to nurturing, developing and supporting emerging and fast-growing companies with a fully integrated approach; from raising capital to developing company and brand strategy, and to brokering critical and impactful introductions to influential people.

Dallas/Fort Worth Area

• I generate consumer demand, create brand and product strategy, and activate digital and traditional marketing campaigns. I create go-to-market roadmaps, retail calendars, and sales promotions designed to boost market.
• I captured $300,000 in marketing efficiencies through an ad agency review, consolidation, and renegotiated contracts.
• I identified target consumers, repositioned the brand, developed value proposition, and profitable consumer segments through a brand equity study.Cesar Hubbard: Chief Marketing Officer, Senior Vice President of.

Dallas/Fort Worth Area

• Teasdale Foods is a portfolio company owned by Palladium Equity Partners. I repositioned their brand product portfolio, which resulted in a 0.6 share-point growth. I implemented a category management tool and.
• I introduced new products, integrated bolt-on acquisitions, and secured new accounts to triple the company’s revenue from $48 million to $151 million over 36 months with a 20-percent EBITDA contribution.
• I executed a multi-channel marketing plan that generated $3.1 million in incremental revenue and $810,000 in EBITDA through new product introductions within 14 months.
• I integrated two company acquisitions in 11 months, expanding the brand portfolio to serve the natural and organic food segment and the food-service channel.

Dallas/Fort Worth Area

• I consolidated brands and rationalized private label products, which boosted branded sales by 12 percent, improving operating efficiencies by $128 million, and enhancing the marketing budget by $7 million. I reduced.
• The initial implementation of chocolate milk TruMoo surpassed expectations with 16.7 share points, a 14-cents per gallon premium, and 24 percent volume gain in five months. This led to a nationwide roll-out.
• I introduced Swiss Tea as national $31 million brand. As a result, sales grew by 42 percent and the brand added 2.1 share points year-over-year.

San Francisco Bay Area

• I initiated a marketing strategy which acquired new clients at a 2-percent increase and retained customers a by 6-percent uptick versus the prior year.The following actions attained significant results:
• I re-focused two brand campaigns and closed out nine properties. This accelerated new account acquisitions by 3.5 percent.
• I restructured an eight-person marketing team to align with the regions, resulting in more efficient and effective marketing program execution.

San Francisco Bay Area

• I created Visa’s One Brand, One Vision identity and established brand standards and guidelines for global alignment. I elaborated the value of Visa Commerce through a new brand positioning.Some critical accomplishments:
• I launched a 170-country campaign, improving the brand's health measures by 10 percent.
• I created an online brand asset management tool, creating $12 million in savings for the global marketing budget.

Greater St. Louis Area

• I began my work for Anheuser-Busch as a Brand Management Designate in the Executive Development Program. I was promoted to Senior Manager of National Accounts in ’94, then to Region Marketing Manager in ’96, Brand.
• I employed music, sports, and lifestyle content to recast Budweiser into a more inclusive $4.5 billion brand.
• I repositioned Budweiser to target the 23-27 demographic, improving consumer brand health measures “relevance” and “inclusion” by eight-points.
• I initiated the Neighbors and True ad campaign drives, growing market share by 0.6 points at a time of premium category decline.
• I crafted the Latino strategy for Michelob Light and guided the roll-out of Tequiza.
• I closed a number of marketing agreements with the entertainment industry, increasing the Michelob and Michelob Light portfolio presence by 25 percent at a budget savings of nearly $1 million.

Mba, Business Administration

Activities and Societies: National Society of Hispanic MBAs, Michigan Marketing Association

Bachelor Of Science, Business Administration - Corporate Finance

Activities and Societies: American Marketing Association - CSULB Chapter President, Hispanic Business Association