Líder de la operación en Sonora, Sinaloa y Chihuahua del crédito automotriz del banco HSBC. Acompañamiento en la estrategia comercial con agencias y lotes automotrices. Se colabora con 5 Subdirectores de HSBC y Gerente de Producto Divisional. Negociación de convenios de créditos con agencias. Desarrollo de clientes y red de asesores de venta. Me reportan 21 ejecutivos de ventas. Logros principales• 200% sobre meta constantemente en 2023. Primer lugar nacional en diferentes meses. • Desarrollo de ejecutivos de primer nivel logrando tener a 6 en el top 20 nacional. • Desarrollo de ejecutivos de reciente ingreso con resultados 300% arriba de la meta. • Elaboración de reportes y KPI´s para la supervisión y seguimiento.

Liaison between corporate clients and operational/commercial departments to ensure results in the servicing of portfolios and investments. Define annual strategy and control monthly performance. Lead of growth and restructuring projects with multidisciplinary and multicultural teams. Periodical reports delivery and audit coordination with KPMG, Deloitte and Dun & Bradstreet. Development of new business and services. Main Achievements● Managed and non-managed Portfolio growth by 30% in 2020. ● Fulfillment of return of investment in 90% of the portfolios serviced during 2020 and 2022.● Development of new sale channels and the first public auction in Pendulum. ● Improvement in leadership based on strategy, follow-up and performance. ● Clients: Fortress Investment Group, Industry Capital, Encore Capital Group, Promecap Acquisition Company, BBVA Bancomer, HiTO Servicing, Christofferson Robb & Company, etc.

Head of distribution, sales and marketing of more than 110 products in Mexico, United States, Central & South America. Define marketing strategy in retail, convenience stores, traditional channels and company own stores. Restructure of production and operation in Latin America. Development of new clients and new markets. Reporting directly to the CEO of the company, with 12 direct reports, +200 indirect reports.Main Achievements● Stabilize downward trend in sales in 2014, 5% growth in 2015 and 7% growth in 2016. ● Define and improve commercial and distribution plans for Mexico, United States and Central America.● 20% cost savings within the department. ● 15% cost savings in Latin America.● Define trade marketing strategy in retails with layouts of store-specific planograms.● Drive brands presence in national and international book fairs and events, reaching an additional income of 12 million per year. ● Last mile logistics redesign. ● Main clients: Wal-Mart, Chedraui, Sanborns, Liverpool, HEB, Oxxo, 7-Eleven, etc

Report to the Chief Financial Officer (CFO), with 3 direct reports and 7 indirect reports in Latin America. Lead in drafting of financial reports. Management of 2 Joint Ventures with Hearst Communications and Gruner & Jahr. Lead in drafting reports and variation analysis of P&L for CEO / CFO and commercial partners. Consolidate annual budget, Year-To-Date and Forecast per product and country. Assistance for Senior Managers with financial information, as well as legal and operational matters. Coordinate tasks for Treasury, Accounting, Fiscal, Purchasing and Audits. Main Achievements● The drafted reports allowed the company to reduce costs by 20% in 2010, 2011 and 2012. ● Supported improvement of licensing contract fees of 20%. ● Billing management and reduction of payment times to suppliers. ● Excellent team work with our partners abroad.● Proven leadership within the company.● Improvement in the delivery of executive information to the CFO and CEO.

Report to the Chief Financial Officer (CFO). Responsible for creating and analyzing financial information of more than 280 products in Latin America. Creation of financial statements and internal reports as well for abroad partners. Profitability and fluctuations analysis by country (LATAM). Budget, Forecast and month-end closing reports.

Report to the Chief Financial Officer (CFO). Creation of stock inventory, materials and goods turnover reports. Budget follow-up, sales and purchasing of each department, audit analysis, purchase and variances analysis. Collaboration in SAP implementation.