Working with agencies to provide strategic services ranging from:1) Research - primary/secondary; focus group moderation; competitive analysis; market analysis; cultural analysis.2) Brand - insights generation; brand positioning; brand architecture.3) Planning - target market personification; consumer mapping; ad concepts; communications planning

• Integrated services model, ranging from strategic planning, digital programs, and monitoring results.• Materially contributed to the firm’s growth, having been present since its inception.• Have taken the lead in RFP’s, new business pitches and client presentations.• Have led numerous brand strategy projects, most notably:o Pisco Chile: Conducted extensive primary research with over 270 interviews/surveys and secondary research along with internal evaluations to develop a differentiating brand strategy in a saturated U.S. market, which can be found at www.futureshiftpisco.com.o Chile IT: Considerable interviewing and market research both in Chile and the U.S. to develop the Chilean IT industry’s brand strategy for the America’s markets, which can be found at www.futureshiftchileit.com.o Maine Lobster Promotion Council: Developed a truly unique and differentiating brand strategy for an iconic commodity, which can be found at www.futureshiftlobster.com.• Proactively helped develop and implement Web DirectLink™, Futureshift’s proprietary software for database acquisition/retention and CRM, used as part of Futureshift’s integrated value proposition for clients.• Proactively searched and secured partnerships with like-minded agencies around the world to drive revenue growth through cooperation (contact information available upon request):o Simplicity in Spain (www.simplicity.com.es)o QVEUS in Spain (www.qveus.com)o Governance & Accountability Institute, Inc. (www.ga-institue.com)• Effectively managed implementation of different marketing tactics, including visual identities, social media, advertising creative, e-newsletters, media planning and events.• Ensured that all marketing tactics adhere to brand strategy.• Please see appendix for more relevant projects and specific achievements.

• • Applied creative and strategic writing skills to consumer products and corporate branding assignments, including naming, tagline development and naming architecture, while working effectively with cross-disciplinary internal teams to develop visual and verbal identities.o Development of John Deere’s Tone of Voice.o Contributing to the creation of AT&T’s diverse naming architecture.o Aiding in the visual, verbal and strategic representation of the Thomson Reuters brand post-merger.• Gained a deep understanding of diverse industries, including: telecommunications, financial, healthcare, agricultural and renewable energy.• Other clients included Microsoft, Tyco, Ann Taylor.

- Developing marketing strategies for current and future clients- Identifying areas of growth for Interbrand- Identifying and meeting clients needs and areas for growth

- Development of corporate communications to key stakeholders- Advisor in the field of public relations and corporate communications