Hi, I'm Cesar, I'm a UX Designer and my area of concentration is UX Research. I take research seriously throughout the project as a way of guaranteeing the best user experience through a better collaborative and data-driven design. My approach is based on designing user and service journeys, and defining research plans and techniques, such as in-depth interviews, desk research, personas, heuristics, and usability tests. I also make use of discourse analysis to gather insights from a different range of qualitative data and, SEO techniques to increment and broaden my research process. Currently, I’m pursuing a Bachelor's Degree in Product Design at Minas Gerais State University. I also carry a background in Economics and Teaching, which helped me build both analytical and interpersonal skills that I bring to my daily practice.