• Lead digital marketing operations globally for Experian, including UX, web analytics, SEO, content strategy, and administration of the company’s content management system.• Manage a global team of digital marketers, analysts, and technologists, working within a Scrum development environment.• Oversee a digital governance framework for an internationally dispersed group of marketing teams. • Design and maintain a global web analytics reporting system in order to provide easy data access for both business managers and analysts.• Define and evangelize digital strategy across a large matrixed organization.

• Led the global digital transformation of Experian’s digital web properties, encompassing a redesign of global information architecture and UX enhancements.• Mitigated risk of SEO revenue loss during the digital transformation program by protecting organic search traffic as each site was migrated.

• Led technical implementation of the company’s global web analytics platform on Adobe Analytics.• Developed a global/regional reporting structure to meet both global and local analytics reporting needs.• Developed a B2B marketing attribution model offering closed-loop visibility of the marketing/sales funnel.• Performed A/B testing to drive higher lead volume and ecommerce revenue.

• Achieved a rapid turnaround and expansion of SEO traffic, having entered the position facing a trend of declining organic search traffic.• Performed content/technical SEO audits to identify issues relating to site architecture, on-page ranking factors, internal linking, and page load.

• Doubled the number of leads from the organic search channel within five months of hire.• One of a two-person team responsible for managing a large SEM ad budget for PPC, display, retargeting, and CPL campaigns.• Improved SEM conversion rates through testing and optimization of landing pages, ad copy, and design elements.• Optimized several WordPress microsites, achieving page one results for numerous highly competitive keywords within the precious metals and finance categories.• Grew company’s social media audience through design and execution of subscriber/follower growth campaigns. Managed and optimized company’s social media accounts, including design, settings, and content.• Managed the company’s online reputation in an environment of heavy negative publicity.• Published web content, performing copywriting and page building in a Drupal development environment.• Analyzed the site’s web analytics, performing in-depth analysis of traffic sources to improve conversion rates, manage ad spend, and minimize click fraud.

• Founded a national men’s lifestyle print magazine, securing newsstand distribution at major retail chains around the country, including Barnes & Noble, Borders, B. Dalton, and 7-Eleven. Tripled circulation within four years.• Launched company’s website and grew traffic from zero to over 50,000 unique visitors per month. Attained top rankings for highly competitive keywords via white-hat SEO tactics.• Oversaw the magazine’s editorial mission, managing editorial production from start to finish. Supervised all content production (writing, graphic design, photography) to ensure content was delivered on schedule.• Executed highly successful public relations campaigns, securing coverage from major media outlets, including FOX News, ABC, Wall Street Journal, Los Angeles Times, KTLA, and Univision.

• Analyzed and valued the credit card business of a large national retailer through construction of an extensive financial model of its credit portfolio.• Assessed the performance measurement process and methodology of a major international bank.