Cesar Caballero Email & Phone Number

San Antonio, Tx, Us

Texas, United States

• In charge of managing 12 different social media channels (Facebook, Instagram, Twitter, YouTube and Tik Tok) along with creating content within the organization.• Handle social media metrics and communications within the organization and stakeholders.• Manage Teen of the Month program along with its initiatives.• Coordinated a SWOT analysis and conducted Brand Analysis in order to be more receptive to our audience.

• Created and managed 9 social media channels for three different schools (Facebook, Twitter, and Instagram) along with direct messaging with families.• Developed original and authentic relevant content for the company considering the SWOT analysis and student/ parent interest.• Conducted a company-wide social media audit to determine the needs of the company; correlated this audit to a SWOT analysis in collaboration with the Marketing Department in order to increase our Customer Service ratings on the Let's Talk platform. • Initiated a school wide orientation program for new students and families as well as the company’s engagement and public relations activities including but not limited to virtual open houses and virtual graduation ceremonies.• Spearheaded a committee bridging gaps between teachers, parents, and students using a wide array of strategies and social media.• Aided students (a case load of 250+) to successfully transition into different programs while advising them and providing counseling services connected to social/ emotional needs and career cruising.

Mcallen, Texas, United States

• Managed social media channels (Facebook, Instagram and Snapchat) in English and Spanish for haunted house and related affiliates. • Developed digital media strategies to promote the business in the local community as well as statewide. • Implemented targeted paid social media ads that resulted in a 40% increase in sales during the 2019 Halloween season.• Launched a successful season pass program which created 1,000 sales in the first year.

• Specialized in teaching High School Language Arts to high risk English Language Learners in the Mexico-United States border.• Commended for achieving 100% parent attendance during parent-teacher conferences and school events. • Raised over $50,000 through federal and local grants as well as company sponsorships that were used to enrich the student learning experience. • Created award-winning curriculum that was presented in 8 conferences throughout the United States and Mexico.• Hosted annual Halloween Festival that raised over $20,000 and taught students real-life skills.• Kickstarted the use of social media such as Twitter and Facebook for the school, which in turn reached over 300 students and parents a year.

Austin, Texas Metropolitan Area

• Spearheaded social media strategy using Facebook, Instagram and Snapchat. • Oversaw client relationships and was responsible for operations and management.• Cultivated business relationships with competitors in the area by offering cross-promotion including 'Bundle/ Combo Tickets' which resulted in over 60% increased revenue from the 2017 to 2018 season. • Increased customer engagement through online and onsite Halloween Costume contests.

Arlington, Texas, United States

• Created bilingual curriculum in English and Spanish for several Fortune 500 companies including Harcourt and National Geographic. • Participated in paid speaking engagements across the nation that were cross-promoted on social media.

Laredo, Texas, United States

• Created a 'Toy of the Week' program that highlighted products on social media and in store. • Increased store traffic through the creation of educational programs that targeted the local community.

Anaheim, California, United States

• Participated in a bilingual cross-training program which involved rotating from department to department within the Disney Company.

Laredo, Texas, United States

• Represented the Laredo Job Corps as the social media community manager on Facebook in English and Spanish. • Served as a consultant for fundraisers and special recreational activities.

Mansfield, Texas, United States

• Led marketing initiatives by inaugurating the company's presence on social media.

Dallas, Texas, United States

• Served as a 4th and 5th grade classroom teacher in a dual-language immersion program in communities where 99% of students were of low socioeconomic status.• Honored as Teacher of the Year in 2010 and 2012.

Arlington, Texas, United States

• Handled cross-promotion of 2 Texas theme parks with the State Fair of Texas and local schools through social media and community promotions.

Dallas-Fort Worth Metroplex

• Engineered a student incentive program which was promoted to the local community through social media and co-managed store/ nightly operations

Master'S Degree, Social Media And Public Relations

Bachelor'S Degree, Bilingual And Multilingual Education