César Silva Email and Phone Number
Born in the countryside of São Paulo, my story is written with the simplicity and strength of a dedicated family. Son of a public school teacher and a factory worker, I grew up in a home where the value of work and education were fundamental pillars. From an early age, life taught me about effort and overcoming challenges, studying in public school and working hard on informal jobs. These experiences shaped not only my character but also a deep sense of gratitude and commitment to those who crossed my path, helping me to grow personally and professionally. Today, as Head of Commercial Finance and Strategy at Diageo, I look back and see that each challenge faced was a step to reach where I am. With nearly 20 years of experience in finance, the last 10 in leadership positions in two major companies, my journey is marked by a passion for turning challenges into opportunities. At Diageo, I started as Head of Supply Finance, where I led a team of 25 people, supporting the areas of Transportation, Warehousing, Manufacturing, and Import processes. Now, I lead a team of 15 talents, directing strategic priorities and supporting the sales and marketing teams, always with an eye on innovation and sustainable growth. Before that, at Reckitt, I worked for 6 years, holding 7 positions, one of which challenged outside of finance. My professional journey is a reflection of the values I hold: resilience, teamwork, and leadership that inspires and motivates. Outside the corporate environment, I am a resident of São Paulo, with Portuguese citizenship, husband of Vanessa, and father of Lucas and Manu. My family is my safe harbor and the source of my daily inspiration. I am grateful to everyone who has been part of my journey, from the days of struggle in the countryside of São Paulo to the corridors of a multinational. Each shared story, each overcome challenge, and each achieved success were possible thanks to a community of colleagues, friends, and family who believed in me. With humility and determination, I continue to write my story, committed to leaving a legacy of impact, leadership, and transformation.
Diageo
View- Website:
- diageo.com
- Employees:
- 32780
-
Head Of Commercial Finance And Strategy 🇧🇷DiageoSão Paulo, Sp, Br -
Head Of Commercial Finance & Strategy 🇧🇷Diageo Feb 2023 - PresentSão Paulo, BrasilIn my current position as Head of Commercial Finance & Strategy at Diageo, reporting directly to the CFO Brazil, I lead a team of 15 professionals. Together, we work to provide strategic financial support to the Sales and Marketing areas, as well as manage Diageo's priority strategies.Route to Consumer is always on the agenda in our discussions to ensure that the customer always finds our brands at the best price and with the best execution. To achieve brilliant execution, we meticulously analyze trade investments to provide the best customer experience and maximize profitability, always in collaboration with the Revenue Growth Management (RGM) team, which supports us by structuring the pricing policy, focusing on delivering the best price & mix by optimizing the consumer price at the product, region, and customer levels.Keeping an eye on information synergy, the Sales & Operations Planning (S&OP) process is part of the team's daily routine to ensure that all areas of the company are aligned with short, medium, and long-term strategies.Detailed P&L analysis by customer, product, and region is conducted to ensure the best recommendations, in addition to developing annual and long-term projections, always with a keen eye on market needs and opportunities.In brand portfolio management, the focus is on ensuring the best direction of investments at the product level, with special care in innovations to maintain market competitiveness.I had the privilege of leading, from a finance perspective, a regional project aimed at transforming the luxury beverage business in Latin America, creating a centralized model with a route to market that aims to delight the customer experience. -
Head Of Supply Finance 🇧🇷 & Finance Esg LeadDiageo Apr 2021 - Feb 2023São Paulo, BrasilI served as the Head of Supply Finance at Diageo, reporting directly to the CFO Brazil. Together with a dedicated team of 25 professionals, we worked to support the Supply area, which encompasses the entire beverage importation process, factory and copacker operations, as well as product storage and transportation. Our team is committed to maintaining strict control and making forecasts with the origin factories, monitoring production and importation costs. Collectively, we managed storage costs across four local units and supervised approximately 20 carriers, ensuring efficiency and resource optimization. Additionally, we were responsible for the financial management of the Ypioca brands, including factory costs, accounting, Capex control, and support for the tax and sales teams. Our focus is strongly oriented towards productivity, both locally and globally. Among the significant projects our team led was the creation of a new Business Unit (BU) for one of our brands, as well as providing crucial support for the completion of a new Ypioca factory. These projects not only boosted operational efficiency but also strengthened Diageo's market position. -
Head Of Supply Finance - Factory & LogisticsRb Sep 2020 - Apr 2021São Paulo, BrasilI served as the Head of Supply Finance at Reckitt Benckiser, reporting directly to the CFO Brazil. Together with a dedicated team of 10 professionals, we worked to support the Supply area, which encompassed all factory, storage, and transportation costs. Our team was committed to conducting rigorous analyses and controls via industrial P&L, monitoring BOM variations, losses, raw material costs, as well as managing raw material and finished product inventory. We implemented a productivity program aimed at ensuring the best possible use of resources and preventing losses. Our activities were regularly assisted by the global team through audits and monthly reports to the supply entity, ensuring process compliance and efficiency. In the Storage and Freight area, our focus was entirely on productivity, with contract management with suppliers aimed at ensuring the best service at the lowest cost. This collaborative and detailed work allowed our team to maintain high standards of efficiency and control, significantly contributing to Reckitt objectives. -
Senior Warehouse ManagerRb Oct 2019 - Sep 2020São Paulo, São PauloEmbracing a pivotal career challenge, our team of 15 professionals managed three critical warehouse operations , blending financial insight with operational excellence. Together, we fostered a positive work environment. We developed transparent cost controls, enabling everyone to understand and manage KPIs and costs effectively. By diving deep into our operations, we identified efficiencies and eliminated waste, implementing new technologies to enhance productivity. Our synergy with warehouses and 3PLs was crucial, especially during the COVID-19 pandemic, where we set a record of cases dispatched. Our collaborative efforts resulted in significant financial benefits, saving approximately R$4M compared to 2019 through various projects, including footprint review, labor flexibility, and facilities downsizing. We also improved our phasing dispatch process, reducing extra costs by R$2.5M and a collaborative project with transport team to change the palletizaton to double stack it worth around R$10M. In 2021, a new bidding process after seven years with DHL saved an additional R$3M. This journey was marked by teamwork, innovation, and a commitment to continuous improvement, setting new standards for logistics management. -
Supply Finance Logistics ManagerRb Jan 2019 - Oct 2019São Paulo E Região, Brasil -
Supply Finance Manufacturing ManagerRb Jan 2018 - Jan 2019São Paulo, São Paulo -
Commercial Finance CoordinatorRb Jul 2017 - Jan 2018São Paulo, São Paulo -
Fp&A Coordinator- BrazilRb Aug 2016 - Jul 2017São Paulo -
Supply Finance Coordinator Latam & BrazilRb Mar 2015 - Aug 2016São Paulo E Região, Brasil -
Supply Finance AnalystDanone Nov 2013 - Mar 2015São Paulo E Região, Brasil -
Corporate Investiment AnalystDasa Apr 2012 - Nov 2013Barueri, Brasil -
Fp&A AnalystJbs Aug 2010 - Apr 2012São Paulo -
Accounting AnalystDeloitte Dec 2007 - Aug 2010São Paulo
César Silva Education Details
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Finanças -
Finanças
Frequently Asked Questions about César Silva
What company does César Silva work for?
César Silva works for Diageo
What is César Silva's role at the current company?
César Silva's current role is Head of Commercial Finance and Strategy 🇧🇷.
What schools did César Silva attend?
César Silva attended Saint Paul Escola De Negócios, Universidade Ibirapuera.
Who are César Silva's colleagues?
César Silva's colleagues are Ekaterina Onischenko, Peter Stephenson, Mustapha Eloualid, Steven Mccluskey, Kennedy Boateng, Martin Nielsen, Diana Kaliczka.
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Cesar Silva
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