César Subero Email and Phone Number
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Insightful and results-oriented digital professional with strong experience in strategy and digital innovation through technology, marketing, sales, finance, and project management. Extensive experience with customer-facing roles, solid communication skills, and abilities to work in fast-paced cultures. DR and EU Citizenship.Core Fields: ■ Digital Transformation■ Business Strategy & Operations■ Loyalty and Engagement■ Sales & Marketing Strategy ■
Marmotech
View- Website:
- marmotech.com.do
- Employees:
- 194
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Quality And Engineering Senior ManagerMarmotechSanto Domingo, Do
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Quality And Engineering ManagerMarmotech Mar 2023 - PresentSanto Domingo, Distrito Nacional, Dominican Republic
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Managing Director & Co-FounderSingular Group | Digital Jan 2017 - PresentSanto Domingo, Distrito Nacional, Dominican Republic• Planned and executed digital strategies for renowned companies: TELEFONICA, MELIA, SODEXO, MARMOTECH S.A, MOBILE O2O, KIMIA GROUP to transform the business as usual and deliver incremental value into processes. (Acted as Product Manager)• Developed proactive national and international working relationships with managers, executives, bankers, and other personalities critical to business growth.• Generated a global portafolio over $10,000 revenue per week in digital campaigns.• Increased from 30% to 400% ROI on online advertising campaigns.• Managed B2B and B2C digital marketing projects including e-commerce platforms.• Led digital product development and implementation to improve customer experience through invisible payments and AI. Defined and executed go-to market strategy.• Support and deliver training to the stakeholders and clients to guarantee implementation success.• Contributor of: Social Glass, a Silicon Valley based company.• Acted as Business incubator Project Manager for: Smart Capital Group, a Miami, USA based company. -
Loyalty Marketing Senior Manager & Product OwnerBupa Global Latinoamérica Jun 2021 - Dec 2022Santo Domingo, Distrito Nacional, Dominican Republic• Manage CRM and digital products developments for the Latin American division. Partner and ensure alignment with internal clients to define the product roadmap and go-to market strategy to improve customer experience through digital transformation.• Lead CRM Marketing Module markets enablement, functionalities and reliability. Partner with market delivery and implementation developers on the project roadmap from strategy to execution phases. Support compliance with legal and brand requirements. • Responsible for the strategy, implementation, development and expansion of Loyalty and Engagement programs / customer journeys to improve CLV and attrition metrics: Club Rewards initiative, Early Engagement and Customer Retention Optimization. Worked together with B2B partners and clients to deliver new benefits to the B2C market in order to increase CLV and NPS.• Briefed, coordinated and executed B2B and B2C regional marketing campaigns: MiBupa App Launch, Digital Functionalities, among others to increase digital adoption rates and engagement within customers and agents. Developed working relationships with all the team involved in digital marketing campaigns, designers, managers, agencies and IT teams critical to project success. • Support and deliver training to the sales team, agencies and internal clients to guarantee program success and understanding. -
Ecommerce Program Development - Selected As Global TalentAnheuser-Busch Inbev Dec 2015 - Feb 2017Santo Domingo, Distrito Nacional, Dominican RepublicRated August Top Analyst • Reduced the non-revenue point of sales from 33% to 4.3% in 10 months. • Increased by 22% the annual average volume of beer sales through the e-commerce platform by implementing a promotion’s efficiency simulator based on the objectives.• Reduced from 23% to 4% canceled orders in 12 months by leading a team of activators and operators that were working at the Call Center and market operations.• Achieved the annual revenue goal at 180% (USD 2,000,000).• Analyzed average ticket and orders trends to track project risks and opportunities. Presented key findings to management.• Created and developed in two months the sales force Affiliation Plan of more than 2,000 POS.• Managed and analyzed the B2B and B2C e-commerce platforms’ content and insights in order to present weekly progress to the team.• Executed and planned trade marketing activations to increase revenue and conversion. Completed 99% of the sales promo calendar execution in every point of sales registered. -
Digital Project ManagerSkydev S.R.L. Aug 2013 - Sep 2015Santo Domingo, Dominican Republic• Created, developed and launched technological venture, Mainsfood, digital product from startup to US$50,000 business, with more than 90 clients of B2B and 4,500 user accounts in twelve months.• Headed incremental innovation process that growth business over 40% per product version release.• Defined the brand marketing mix with media plan that increase users accounts from 200 to 2,000 in one month, and B2B clients from 8 to 90 in one year.• Planned and designed a mobile application with more than 90% of user experience satisfaction.• Executed digital marketing strategy that positioned the business among the top three in industry in Dominican market after 12 months of release.• Developed proactive national and international working relationships with managers, executives, bankers, partners and other personalities critical to business growth.• Recruited and managed a multicultural work team of different computer and business profiles for projects development in social media, email marketing, websites, software and advertising services.• Planned and developed digital promotions and contests for large enterprises marketing campaigns.• Negotiated strategic partnerships with large companies that increase sales over 35%.• Developed high quality digital content for brand positioning efforts in online and traditional advertising.
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Digital & Innovation Intern – Lean Team LeaderMarmotech Sep 2011 - Aug 2013San Cristobal, Dominican Republic• Implemented automation and Business Intelligence systems in different departments that increase employee’s productivity over 30%.• Led the Lean philosophy implementation with more than US$2,000,000 of annual savings.• Created and executed the first digital marketing strategy, that increase conversion rate over 15%.• Analyzed digital competitive data and key performance indicators to design the marketing strategy.
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Business Operations InternMarmotech May 2011 - Sep 2011San Cristobal, Dominican Republic• Collected business data to analyze relevant information about market, competitors and segmentation.• Presented C-Level keynotes to communicate business development progress.• Analysed commercial process flow to optimize lead time.
César Subero Skills
César Subero Education Details
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Master In Management - Sales And Marketing -
Industrial Engineering
Frequently Asked Questions about César Subero
What company does César Subero work for?
César Subero works for Marmotech
What is César Subero's role at the current company?
César Subero's current role is Quality and Engineering Senior Manager.
What is César Subero's email address?
César Subero's email address is cs****@****.ie.edu
What is César Subero's direct phone number?
César Subero's direct phone number is +180973*****
What schools did César Subero attend?
César Subero attended Ie Business School, Pontificia Universidad Católica Madre Y Maestra.
What are some of César Subero's interests?
César Subero has interest in Innovation, Social Services, Children, Business Development, Civil Rights And Social Action, Environment, Education, Sailing, New Technologies, Science And Technology.
What skills is César Subero known for?
César Subero has skills like Entrepreneurship, Microsoft Office, Lean Manufacturing, Management, Leadership, Continuous Improvement, Process Improvement, Strategic Planning, New Business Development, Kaizen, Manufacturing Operations Management, Industrial Engineering.
Who are César Subero's colleagues?
César Subero's colleagues are Luis Aneudys Ruiz Tejeda, Freddy Antonio Guante Navarro, Paola Montás, Shalon Vizcaino Lorenzo, Papi Brito, Irma Diaz, Betty Checo Rosario.
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Cesar Subero
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