Oversee the formation of business partnerships and negotiation of contracts. Lead company's planning and execution of strategies to increase sales and company growth.

• Gestión comercial y marketing de las marcas internas: Alphatomica, Alpha Media, ELEVUX.• Consultoría en marketing Digital, Inbound marketing y growth hacking concentrados en el crecimiento acelerado de cada cuenta.• Diseño e implementación del Route to Consumer Strategy RTC de todos nuestros clientes (B2B-B2C).• Monitoreo de las campañas de marketing SEM & SEO en Google y Plataformas (Facebook, YouTube, Instagram, LinkedIn, etc.)• Coordinación y monitoreo de los equipos: Diseño creativo, PM, CM & SEO; la creación de contenido y su distribución. • Generación de Insights, interpretación y análisis de Modelos de Retorno sobre la inversión (ROI).• Crecimiento de ventas: Italian Max, Ago-Oct (38% vs LT), Lab Nutrition Oct-Jan vs LY (24%), Digiflow Feb-Jun vs LY (36%).• Posicionamiento SEO record para la agencia Alphatomica (20 Millones de posiciones arriba en 4 meses).• Desarrollo del Plan Estratégico de Transformación Digital de + 15 empresas: Digiflow & Perú Factura (Cámara de Comercio de Lima CCL) Be Design, Mediacorp (Radio Disney & Radio San Borja), International Student Identity Card, Lab Nutrition, etc.

•Gestión estratégica de Ventas.•Gestión de Marketing Digital.•Getting Things Done GTD (Administración del Tiempo y efectividad)

Company: L’Oréal Dates (May/2014– Set/2015)L'Oréal is the company of the world's largest cosmetics, Peru contributes with an annual turnover of $50 million dollars. The subsidiary is comprised of 4 divisions: Consumer Products, L’Oréal Luxe, Professional Products and Active Cosmetics.Position: Retail ManagerReporting to: Sales ManagerDirect reports: 72 Beauty AdvisorsResponsibilities Sales and Trade marketing management of luxury brands: Lancôme, Yves Saint Laurent, Biotherm, Designer Fragrances (Armani, Ralph Lauren, Cacharel).  Design and implementation of the new strategy “Route to consumer RTC” nationwide (B2B-B2C).  Control and monitoring of new product launches, ATL and BTL activities in coordination with the marketing team.  Control and monitoring of the P & L in coordination with the finance team.  Head of Sell-Out and development of key retail accounts: Saga Falabella, Ripley, Oechsle and Paris.  Coordination with 32 managers and 36 supervisors from our partners Retailers.  Leadership, coaching and development of 72 Beauty Advisors nationwide. Outcomes Consolidation of the Route to consumer strategy and sales force nationwide. Double-digit sales growth of SO IQ, IQ + 40% (2015 vs 2014) / Close 2014 + 15% (2014 vs 2013).

Company: L’Oréal Dates (Nov/2011– April/2014)Position: Senior Sales Executive Reporting to: Sales ManagerDirect reports: 1 Sales ExecutiveResponsibilities Commercial management of key accounts of the Professional Products Division of L'Oreal, (Miraflores, San Isidro, Barranco, Chorrillos and lynx). Responsible for the "Sell In and Sell Out", credit and collections in the assigned territory.  Coordination and control of trade marketing activities (push-pull) in the outlets.Outcomes Deployment and control 6 successful product launches in major accounts (Inoa, Steampod, etc.). Distribution strategy merchandising (displays, POP) with positive ROI.  Design and implementation of tactical plan CRM (prospecting, sales, loyalty, training and development) B2B clients the results had double digit growth + 26% (2013 vs 2012). Recognition as Best Sales Executive 2012 and 2013, awarded to executives who exceeded 110% of their goals.

Modelez International is the new name after the merger of portfolios kraftfoods and Cadbury Adams, with a turnover of $ 360M, the category of sauces and foods from Kraft Foods was separated from snacks to merge with Heinz, creating the third largest US food company.Position: Sales SupervisorReporting to: Sales ManagerDirect reports: 36 SalesmanResponsibilities Business management and responsible Sell Out TD exclusive distributor and sales team. Analysis and management of KPIs TD. Track sales by category: Cookies, Chocolates, Gums & Candies, Beverages and Food. Implementation of customer loyalty program KC. and trade marketing strategies. Leadership and coaching of the sales force.Outcomes Successful implementation of the new strategy "Go to Market" after purchase of Cadbury Adams. Development and Implementation of Page Planning (Strategic Information Database of our customers), 100% of distributional objectives, coverage and volume defined by sales management and Trade Mkt. Sales objectives met 100% 2009-2011. Expansion and redesign of distribution territories TE (Comas, Los Olivos and Independencia).Geocoding Project of the outlets of traditional retail and wholesale channel in Lima and Callao 100%.

Johnson & Johnson is an American manufacturer of medical devices, pharmaceuticals, personal care products and perfumes in Peru bill 60MM dollars a year. Position: Sales Coordinator Reporting to: Sales ManagerDirect reports: 2 Sales Promoter Responsibilities Responsible for the "Sell out" of the pharmacy channel in the assigned territory and coordination with National Distributors: Quimica Suiza, Albis, Deco. Responsible for new product launches and training of the sales force of Pharmacy Chains (Fasa, Inkafarma, Arcangel, BTL).Outcomes Sales targets exceeded 146% 2006-2008. Coverage targets met 98% and weighted distribution target met 98%. Implementation of the new strategy "Go to Market" after purchase of Pfizer Consumer Healthcare.Coordination successful product launches (Carefree, Stayfree, etc.)

PFIZER / Sales promoter, Jan 2006 – Dic 2006.Responsibilities• Responsible for the "Sell out" of the traditional channel and coordination with national and regional distributors: Quimica Suiza, Albis, Deco and Gesa.• Responsible for managing the merchandising, activities "BTL", new product launches and training of the sales force of our distributors.Achievements• Exponential sales growth + 120% (2006 vs 20005).• Coordination successful product launches (Citrus Listerine, Mylanta Roll Tabs, Neko Avena, etc.). • Increased sales in drugstore chains + 40% with the plan "Listerine Man" (Arcangel, BTL, Inkafarma and Fasa). Logros• Crecimiento exponencial de ventas +120% (2006 vs 20005).•Lanzamientos exitosos (Listerine Citrus, Mylanta Roll Tabs, Neko Avena, etc.) •Incremento de las ventas en cadenas de farmacias + 40% con el plan “Listerine Man” (Arcangel, BTL, Inkafarma y Fasa)