🌎 Cesar Taveras

🌎 Cesar Taveras Email and Phone Number

★Senior Digital Marketing Management ★Multicultural Marketing ★Mobile Growth Marketer ★Digital Media Buyer @ Pimsleur Language Programs
🌎 Cesar Taveras's Location
Miami-Fort Lauderdale Area, United States, United States
🌎 Cesar Taveras's Contact Details

🌎 Cesar Taveras personal email

About 🌎 Cesar Taveras

I am a seasoned business professional with 8+ years of digital marketing and brand awareness experience in diverse sectors. Recognized for demonstrating a natural aptitude for campaign development, as well as for strategic planning and innovative initiatives, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded budgetary and performance goals, and I am adept at achieving maximum revenue impacts with minimal resource expenditure. Professional focal points include Rest of World marketing, SEM, SMM, SEO, email marketing, mobile and video ads, paid acquisition, and lead generation. Delivering superior administration on the latter areas of expertise requires utilization of effective communication and prioritization skills, as well as business acumen, problem solving, critical thinking, and team leadership to support efficiency and maximum returns. Currently, I am the Global Digital Marketing Manager with Rosetta Stone. Under my leadership, I collaborate extensively with both outside agencies and in-house teams for the purpose of innovating and launching revenue-generating digital and offline strategies. I also expand company interest, enhance brand perception, and augment web, app, and call center sales. In addition, I liaise with senior leadership, stakeholders, and cross-functional teams to ensure the company’s marketing support structure is driving the business forward with minimal expenditures.

Colleagues describe me as a progressive, driven, down-to-earth, digital campaign and managerial expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.

I am pursuing new opportunities and can be reached through this profile, or by phone at: 571-247-6312

🌎 Cesar Taveras's Current Company Details
Pimsleur Language Programs

Pimsleur Language Programs

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★Senior Digital Marketing Management ★Multicultural Marketing ★Mobile Growth Marketer ★Digital Media Buyer
🌎 Cesar Taveras Work Experience Details
  • Pimsleur Language Programs
    User Acquisition Marketing Manager
    Pimsleur Language Programs Oct 2021 - Present
    New York, Ny, Us
    ▶︎ Lead all mobile app marketing initiatives for user acquisition.▶︎ Manage relationships with our agencies for web and app user acquisition growth.▶︎ Responsible for managing our company's advertising budget of over 1 million dollars. This includes working with Google, Apple, Facebook, and other emerging platforms to ensure profitable ROI.▶︎ Responsible for creating and executing growth plans, analyzing marketing data, and constantly experimenting with new acquisition channels.▶︎ Responsible for spearheading our expansion into new markets including US Hispanic and LATAM.
  • Rosetta Stone
    Global Digital Marketing Manager (Us Hispanic & Rest Of World)
    Rosetta Stone Jun 2020 - Jun 2021
    Arlington, Virginia, Us
    ∙ Employ control and authorization over all aspects of U.S. Hispanic and Rest of World marketing initiatives for Rosetta Stone’s consumer division. Recent results include 23% Year-to-Year growth for US Hispanic revenue using Facebook and Google advertising.∙ Formulate and establish the overall media budget, allocating 30% for awareness and 70% for acquisition, ensuring expenditures do not exceed $1MM financial plan. ∙ Carry out the alignment of objectives with outside agencies and in-house teams to conceptualize and execute innovative digital and offline strategies; convert from global strategy to localized market strategy in key countries; collaborate with SEM agency, internal creative and web development teams to deliver an end to end in language and local currency experience; increased conversions in Mexico by 50% Y/Y.∙ Generate company awareness and interest using a multichannel sales funnel approach starting with lead generation campaigns to generate web free trials and app installs, CRM lead nurturing segmentation campaigns, and re-marketing acquisition campaigns in social, display and email channels for US Hispanic, LATAM, and Rest of World markets. ∙ Articulate and champion digital marketing best practices and standards across paid channels.∙ Monitor trends across the media landscape to identify opportunities which drive business goals.∙ Oversee the definition and implementation of customer experience with a focus on the Spanish speaking population.∙ Develop A/B testing and optimization plans for social display, digital videos, landing pages, and lead forms.
  • Rosetta Stone
    Multicultural Online Marketing Manager
    Rosetta Stone Jun 2013 - Jun 2020
    Arlington, Virginia, Us
    ∙ Demonstrated expertise in originating and launching effective marketing strategies for the US Hispanic market by developing culturally relevant creative and targeting US Hispanic dominant, US Hispanic Bilinguals and US Hispanic English dominant audiences.∙ Accountable for developing, planning, and executing paid search, SEO, email, mobile, and social media campaigns aimed at increasing web and call center sales across the US.∙ Top performer and consistent achiever: 2.5 ROM in 2015; 3.5 ROM (+39% Y/Y) in 2016; 7.81 ROM (+122% Y/Y); 8.4 ROM +7% Y/Y in 2018; SEO issues reduced by 70% in 2019; 10% increase sales to conversion ratio for US Hispanic cart in 2020.∙ Cultivate and foster professional relationships with strategic partners such as Univision TV Network where we cobranded a product with the goal of heightening revenue. ∙ Organized and maintained a detailed schedule of campaign timing and execution.∙ Utilized Adobe Analytics and Google Analytics to track campaign results and analyze return on investment (ROI).∙ Served as a trusted subject matter expert with a strong knowledge of all key marketing areas.∙ Forged strong relationships with internal teams and external organizations.∙ Ensured thorough, timely, and accurate stakeholder communications.
  • Devry Inc.
    Online Marketing Manager
    Devry Inc. Jun 2012 - Jun 2013
    Chicago, Illinois, Us
    ∙ Achieved measurable success in expanding brand awareness and support of online and offline university registrations.∙ Designed and implemented creative online campaigns and email marketing programs. ∙ Contributed extensively to the development of strategic digital marketing plans as well as oversaw successful execution, consistently delivering on DeVry’s objectives.
  • Platika, Llc
    Marketing And Management Consultant
    Platika, Llc 2008 - Mar 2012
    Doral, Fl, Us
    Social Media Marketing Consultant and Internet Marketing Strategist for Businesses.Business Development and Strategic Sales Development.
  • International Outsourcing Company
    Business Development
    International Outsourcing Company 2005 - 2008
    Business Development for International Outsourcing Company

🌎 Cesar Taveras Skills

Digital Marketing Online Marketing Social Media Marketing Marketing Online Advertising Lead Generation Seo Marketing Strategy Social Media Mobile Marketing Email Marketing Ppc Sem Strategy New Business Development Advertising Business Development Management Sales E Commerce Web Analytics Online Reputation Management Bilingual Spanish Integrated Marketing Digital Strategy Smo Local Search Online Video Production Affiliate Marketing Mobile Devices Google Analytics Offline Marketing Online And Offline Media Content Marketing Google Adwords Analytics

🌎 Cesar Taveras Education Details

  • Full Sail University
    Full Sail University
    Internet Marketing Master'S Program
  • Kean University
    Kean University
    Business Management

Frequently Asked Questions about 🌎 Cesar Taveras

What company does 🌎 Cesar Taveras work for?

🌎 Cesar Taveras works for Pimsleur Language Programs

What is 🌎 Cesar Taveras's role at the current company?

🌎 Cesar Taveras's current role is ★Senior Digital Marketing Management ★Multicultural Marketing ★Mobile Growth Marketer ★Digital Media Buyer.

What is 🌎 Cesar Taveras's email address?

🌎 Cesar Taveras's email address is ce****@****aol.com

What is 🌎 Cesar Taveras's direct phone number?

🌎 Cesar Taveras's direct phone number is +157124*****

What schools did 🌎 Cesar Taveras attend?

🌎 Cesar Taveras attended Full Sail University, Kean University.

What are some of 🌎 Cesar Taveras's interests?

🌎 Cesar Taveras has interest in Tweetdeck, Social Media, Soccer, Web Marketing, Hubspot, Reading, Sports, Youtube, Online Video, Mobile Marketing.

What skills is 🌎 Cesar Taveras known for?

🌎 Cesar Taveras has skills like Digital Marketing, Online Marketing, Social Media Marketing, Marketing, Online Advertising, Lead Generation, Seo, Marketing Strategy, Social Media, Mobile Marketing, Email Marketing, Ppc.

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