🌎 Cesar Taveras Email & Phone Number

New York, Ny, Us

▶︎ Lead all mobile app marketing initiatives for user acquisition.▶︎ Manage relationships with our agencies for web and app user acquisition growth.▶︎ Responsible for managing our company's advertising budget of over 1 million dollars. This includes working with Google, Apple, Facebook, and other emerging platforms to ensure profitable ROI.▶︎ Responsible for creating and executing growth plans, analyzing marketing data, and constantly experimenting with new acquisition channels.▶︎ Responsible for spearheading our expansion into new markets including US Hispanic and LATAM.

Arlington, Virginia, Us

∙ Employ control and authorization over all aspects of U.S. Hispanic and Rest of World marketing initiatives for Rosetta Stone’s consumer division. Recent results include 23% Year-to-Year growth for US Hispanic revenue using Facebook and Google advertising.∙ Formulate and establish the overall media budget, allocating 30% for awareness and 70% for acquisition, ensuring expenditures do not exceed $1MM financial plan. ∙ Carry out the alignment of objectives with outside agencies and in-house teams to conceptualize and execute innovative digital and offline strategies; convert from global strategy to localized market strategy in key countries; collaborate with SEM agency, internal creative and web development teams to deliver an end to end in language and local currency experience; increased conversions in Mexico by 50% Y/Y.∙ Generate company awareness and interest using a multichannel sales funnel approach starting with lead generation campaigns to generate web free trials and app installs, CRM lead nurturing segmentation campaigns, and re-marketing acquisition campaigns in social, display and email channels for US Hispanic, LATAM, and Rest of World markets. ∙ Articulate and champion digital marketing best practices and standards across paid channels.∙ Monitor trends across the media landscape to identify opportunities which drive business goals.∙ Oversee the definition and implementation of customer experience with a focus on the Spanish speaking population.∙ Develop A/B testing and optimization plans for social display, digital videos, landing pages, and lead forms.

Arlington, Virginia, Us

∙ Demonstrated expertise in originating and launching effective marketing strategies for the US Hispanic market by developing culturally relevant creative and targeting US Hispanic dominant, US Hispanic Bilinguals and US Hispanic English dominant audiences.∙ Accountable for developing, planning, and executing paid search, SEO, email, mobile, and social media campaigns aimed at increasing web and call center sales across the US.∙ Top performer and consistent achiever: 2.5 ROM in 2015; 3.5 ROM (+39% Y/Y) in 2016; 7.81 ROM (+122% Y/Y); 8.4 ROM +7% Y/Y in 2018; SEO issues reduced by 70% in 2019; 10% increase sales to conversion ratio for US Hispanic cart in 2020.∙ Cultivate and foster professional relationships with strategic partners such as Univision TV Network where we cobranded a product with the goal of heightening revenue. ∙ Organized and maintained a detailed schedule of campaign timing and execution.∙ Utilized Adobe Analytics and Google Analytics to track campaign results and analyze return on investment (ROI).∙ Served as a trusted subject matter expert with a strong knowledge of all key marketing areas.∙ Forged strong relationships with internal teams and external organizations.∙ Ensured thorough, timely, and accurate stakeholder communications.

Chicago, Illinois, Us

∙ Achieved measurable success in expanding brand awareness and support of online and offline university registrations.∙ Designed and implemented creative online campaigns and email marketing programs. ∙ Contributed extensively to the development of strategic digital marketing plans as well as oversaw successful execution, consistently delivering on DeVry’s objectives.

Doral, Fl, Us

Social Media Marketing Consultant and Internet Marketing Strategist for Businesses.Business Development and Strategic Sales Development.

Business Development for International Outsourcing Company

Internet Marketing Master'S Degree, Internet Marketing Master'S Program

Bs, Computer Science, Business Management