Cesar Torres Email & Phone Number

El Segundo, California, United States

El Segundo, CA

El Segundo

El Segundo, CA

• Art directed the branding and packaging line-look for the WWE brand- WWE was the #1 action figure brand in the US at one point and netted out to be the #2. In the UK WWE was the #3 action figure brand for 2013. Total.
• Developed the WWE Slam City brand look (WWE’s new animated franchise) which consisted of Packaging design, Logo design, and Illustration style that directly tied to the animated content
• Engaged and led Mattel’s illustration team in Asia to create illustrations for play sets, including the development of a new illustration style that resulted in the saving of $78K of outside spend
• Instrumental in developing a new production process that resulted in timely art releases and reduced the amount of mistakes. This improved the internal approval processes as well as strengthened licensor confidence
• Art direct photo shoots with WWE superstars, youth and product for WWE packaging and marketing needs
• Collaborate with marketing and product teams to ensure packaging communication and strategies aligned globally

Illustration and design work targeting multiple markets. Children books & editorial, entertainment, private commissions

El Segundo, CA

• Encore is a software publisher with a variety of print & productivity, education and entertainment products. Responsible for tracking and managing production flow & processes of the creative department that focused on.
• Managed the Creative Services budget; allocated money towards resources and individual budgets per project
• Proactively collaborated with product directors and sales team to ensure that the creative team met the objectives of its partners
• Oversaw the work of printers and replicators to ensure timely and cost-effective delivery of art; additionally managed proof approvals
• Responsible for seeking out, employing and managing temporary outside resources (including freelance artists & translators)
• Creative direction and hands-on production for a variety of projects including packaging, web campaigns, logo and branding

- Served as the point person for all departments (print, web and administration) for a leading advertising agency catering to movie studios and entertainment production houses- Interfaced with clients to determine production needs and quality standards- Managed the budget for every project and worked closely with accounting to properly invoice clients.

- Managed the production flow of the 2D, 3D and media departments- Instrumental in implementing a secondary line of presentation services that resulted in a 30% cost savings- Actively managed and maintained many aspects of the company's client portfolio- project management, in-person meetings,quality control and marketing/sales- Maintained and provided.

- Responsible for quality control of 2D print, 3D animation and Media projects- Coordinated reviews and interfaced with clients as well as department managers and artists to resolve quality concerns- Assisted President and CEO from multiple perspectives: sales and marketing, budget tracking, and the organizational re-structuring

- Managed multiple projects from various clients- Trained and managed teams of project managers and artists- Worked with President and CEO in the expansion and re-structuring of the Company

Mfa, Illustration

Bachelor Of Fine Arts, Illustration