Cesar Valiente Lopez Email & Phone Number

Irvine, Ca, Us

Newport Beach, California, United States

El Segundo, California, United States

• Developed a strategy to boost the Direct-To-Consumer channel and enhance the experience of gift-givers on Mattel’s Caribu digital platform, projecting a 25% growth in subscriptions and sales at Retailers in the first year.• Created and implemented a strategic marketing plan based on market analysis to identify Pixar's consumption trends, reposition the brand, and increase sales, optimizing distribution in Disney stores and enhancing customer experience through advanced data analysis and the creation of innovative marketing materials.• Led a project to design and launch a premium product line for Toy Story, fostering cross-functional collaboration to develop and implement a collector-focused marketing strategy, targeting a 20% increase in sales at premium price points during peak movie seasons.

Lima, Perú

• Established the annual marketing budget, drove investment decisions in digital campaigns and ATL actions, improving brand positioning and the level of customer satisfaction by 15% over the previous year.• Coordinated all inbound and outbound digital marketing campaigns using Facebook/ Google Ads for lead generation and event registration, resulting in 10x growth in daily call volume and 28% acquisition increase.• Managed Product Road Maps for each sales representative in the LATAM region, coordinating market requirements and developing of new processes to improve brand recognition, and increase in revenues.

Arequipa, Perú

• Implemented a marketing plan for recruiting prospective students through media advertising andorganizing virtual and in-person events, achieving a 10% growth of applicants in one year.• Co-created and led 10+ experiential projects and generated content for social networks, press releases, and other media channels using digital tools HubSpot CRM, Discord, and PowerBi, increasing brand recognition and annual leads by 18%.• Oversaw daily operations for campaigns and projects, ensuring seamless collaboration with external agencies and cross- functional alignment with sales, advertising, and communications teams

Arequipa, Perú

• Established partnerships with new companies, sales in digital advertising, magazines, events, and business fairs reaching 20% growth in the commercial area in one year.• Developed a loyalty plan for the partner companies of the Chamber of Commerce through interviews with marketing managers to obtain and incorporate feedback about the experience with services.• Defined product-specific sales goals building databases for potential new customers, enhancing sales segmentation.

Master Of Business Administration - Mba

Activities and Societies: Graduate Teacher Assistant: - Marketing Principles - Global Negotiations - International Business - Residency.

Professional Certificate In Digital Marketing, Business Management

Customer Experience Management, 18/20

Content Marketing, 17/20

Graduated In Economics And Business Sciences, Business Administration, With Concentration In Marketing