Cesly Burgess Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Create, manage, and optimize paid social media campaigns using SEO and SEM best practices.Track and report on campaign performance using analytics tools to determine success accurately.Develop and curate engaging content for primary social media platforms.Manage end-to-end campaign setup and execution for various brands and clients.Monitor and analyze social media trends, performance, and audience engagement for clients.Stay up-to-date on industry trends, while pivoting as needed, to successfully hit channel KPIs.Following social trends and audience response, I designed social media content that reached over 150,000 unique accounts for Dr. Dharius Daniels within three months. I curated digital presence through websites and social media channels (using Instagram, TikTok, Facebook, and LinkedIn) for businesses across multiple industries to increase engagement, build a social community, and solidify influencer relationships. This effort generated more than 200k moments of organic and paid engagement. I developed a social marketing strategy that led to a 64% increase in Berean Gwinnett's Sunday Service online viewership, resulting in over $3 million in tithes and offerings during the pandemic. I designed a custom 30-day social media launch plan for Woodhouse Spa-Buckhead, which resulted in 150 bookings before the official opening.

Curated targeted social campaigns from ideation to conception, leveraging market research, consumer insights, and social media analytics, which resulted in a $10k budgeted campaign bringing in $70k in revenue.Worked directly with customers on their B2B social strategy to drive significant increases in engagement and reach by over 55%.Managed daily social account activity — engaging audiences, attracting new followers, and driving client leads.Developed a Brand Advocacy Program for FIS, where I created internal influencers designed to increase engagement on the company profiles. Duties included: training participants, curating engaging content for the influencers to share, tracking performance, and making data-driven adjustments.Transformed FIS' social media program into a Center of Excellence by supporting business units, product launches, internal communications, and executive visibility initiatives.

Successfully implemented a robust social media strategy based on competitive research, platform analysis, and audience insights, resulting in significant growth and engagement.Grew the Facebook following from 2K-7K (closed 2016 at 11K+) and Twitter from 9K-14K (closed 2016 at 17K+), in 1.5 years.Operated as FIS' interim Project Manager for the Corporate Communication department, and trained both of the incoming project managers, to ensure a seamless handover of the workload. During this time, I ensured that projects remained within budget and that parties remained in scope/on task, from initiation to completion.Created the foundation for FIS' Corporate Awards program, securing wins such as Stevie's American Business Awards, FTF awards, and Fortune's Most Admired Companies list. Additionally, I supported HR teams in Orlando, Jacksonville, and the St. Pete campuses in securing multiple 'Best Places to Work' awards across various locations.

Full Sail University

Responsible for providing clear and concise direction to the creative team to meet the imaginative, logistical, and strategic needs of each project.Maintained a comprehensive list of hundreds of ongoing and completed projects, with a clear understanding of the overarching strategy for each, including schedules, risks, and resources. I also utilized Basecamp to disseminate information, collect assets, and facilitate project completion.Held weekly meetings with each Vice President and lead Director of the relevant departments to discuss project priorities and goals. I then worked with the agency to adjust or meet their expectations accordingly. This successful partnership fostered open communication and collaboration across all departments while meeting deadlines and producing high-quality work.Oversaw the creation and distribution of all deliverables throughout their lifecycles (from conception to creation, on to distribution), which included new marketing campaigns, literature, digital assets, landing pages, print pieces, and rebranding initiatives for global audiences and campaigns.

Orlando, Fl

While interning with Campus Apartments I led a great team of interns and my responsibilities included: - Creating a weekly recap of social media activity, any internet listings and or promotion of the property - Monitoring sentiments around the company, via community review websites- Creating proposals for team projects - Developing and allocating creative events and duties to promote the property- Overseeing and leading weekly marketing team meetings- Contacting and establishing co-vending relationships - Assisted in helping the property obtain 100% occupancy for the first time in their history, to dateI was also the community manager of the company’s Facebook page, which consisted of: - Daily status updates - Engaging with fans of the Facebook page, increasing visibility and strengthening relationships - Organizing and overseeing all Facebook contests - Monitoring and reviewing the web page daily - Securing and maintaining a 100% follower increase

Orlando, Florida

The Orlando Science Center attracts nearly 400,000 visitors each year with their dynamic and engaging content. Their goal has always been to personalize the guest experience; demonstrating how science impacts everyday life. Structured programming ranges from on-site experiences that utilize exhibits, theatrical performances, classes, and events, to off-site educational programs in the schools.While interring for the Vice President of Communications, my daily tasks included: - Contacting and acting as the point of contact, for the media- Writing: press releases, media alerts and articles for their in-house magazine, Scope- Actively assisting in the planning, promoting and executing events- Processing all clerical needs, as well

Personal Life And Executive Coach Certification, Professional Coaching Certification

I attended The CaPP Institute to master my natural skill of impactful coaching, to gain powerful teaching tools and to learn from proven.

Bachelor Of Arts (Ba), Interpersonal/Organizational Communication