Catherine Klein Email & Phone Number

New York, NY, US

Cary, NC, US

San Jose, CA, US

• Cisco XDR
• Executed an omnichannel video promotion campaign to highlight Cisco’s cybersecurity partnership with the NFL to boost awareness of industry leadership, doubling expected quarterly reach goals in just 7 weeks.
• Effectively oversaw the Cisco XDR webinars program, managing the planning and promotion of multiple in-house and 3rd-party webinars each quarter to drive 1k+ leads.
• Spearheaded the Cisco XDR General Availability launch, constructing the integrated go-to-market and internal comms strategies and driving the collection of 1.5k leads in a singular quarter.
• Led cross-functional meetings and communications with partner, field, and regional teams to foster seamless alignment between a global network of stakeholders.

San Jose, CA, US

• Cisco Secure Endpoint and XDR
• Successfully graduated from the year-long Amplify Marketing Development Program after completing a stretch project, mentoring interns, and leading events for the program class and alums.
• Initiated the adoption of product-wide quarterly reflection meetings with cross-functional teams, leading comprehensive deep-dives into program tactics and performance analytics.
• Drove the promotional strategies for the launch of 3 back-to-back analyst reports across owned and paid channels, culminating in 2.5k combined views in their first quarter of being published.
• Owned all customer advocacy and webinar go-to-market strategic decisions and promotion execution.
• Project-managed a #CiscoChat webinar to drive Cisco’s XDR messaging among prospects, reaching over 10k live views.

Washington, District Of Columbia, US

Austin, Texas, US

• Orchestrated social media launch week campaigns to facilitate rapid growth during Evolvez’s first week.
• Assembled marketing and distribution strategies to gain traction on republishing sites, social media, and outside channels.
• Wrote blogs as a marketing tool to target students and companies interested in influencer and experiential marketing.
• Monitored Google Analytics to determine performance gaps on Facebook, LinkedIn, 2 Instagram accounts, and campaigns.
• Managed content calendar and create posts to distribute on all social media channels each week day.
• Accelerated acquisition by tracking social media ads and email marketing campaigns to drive student sign-ups.

San Jose, CA, US

• Developed promotion plans for 2 gated and ungated assets, increasing leads collectively by 20% in 6 weeks.
• Created and scheduled social posts for the Security Stories Podcast, helping to double the monthly download rate.
• Pulled, analyzed, and reported biweekly SecureX and monthly Cybersecurity Report Series metrics to cross-functional team.
• Proposed and presented a 6-part platform to increase partner participation in sales plays for final internship readout, resulting in invitations to present to additional extended teams.

Chapel Hill, North Carolina, US

• Multitasked to quickly scan and sort up to 400 incoming packages into their correct locations daily.
• Operate computer system to locate and deliver packages to students upon arrival.
• Practiced diligence to sustain a highly organized system and to prevent misdirection of packages

Cedar Rapids, IA, US

• Established rapport with alumni and parents of the University.
• Raised funds for the clubs, departments, and professional schools of the University.
• Coding credit card transactions and preparing mail donation letters.

B.S.B.A., Business Administration (Marketing, Consulting)

Business Administration; Hispanic Literatures And Cultures

Global Experience: Unc In Sevilla Study Abroad Program

High School Diploma