Cisco XDR• Executed an omnichannel video promotion campaign to highlight Cisco’s cybersecurity partnership with the NFL to boost awareness of industry leadership, doubling expected quarterly reach goals in just 7 weeks.• Effectively oversaw the Cisco XDR webinars program, managing the planning and promotion of multiple in-house and 3rd-party webinars each quarter to drive 1k+ leads. • Spearheaded the Cisco XDR General Availability launch, constructing the integrated go-to-market and internal comms strategies and driving the collection of 1.5k leads in a singular quarter.• Led cross-functional meetings and communications with partner, field, and regional teams to foster seamless alignment between a global network of stakeholders.

Cisco Secure Endpoint and XDR• Successfully graduated from the year-long Amplify Marketing Development Program after completing a stretch project, mentoring interns, and leading events for the program class and alums. • Initiated the adoption of product-wide quarterly reflection meetings with cross-functional teams, leading comprehensive deep-dives into program tactics and performance analytics.• Drove the promotional strategies for the launch of 3 back-to-back analyst reports across owned and paid channels, culminating in 2.5k combined views in their first quarter of being published.• Owned all customer advocacy and webinar go-to-market strategic decisions and promotion execution.• Project-managed a #CiscoChat webinar to drive Cisco’s XDR messaging among prospects, reaching over 10k live views.• Developed and executed a global promotion strategy for the gated XDR For Dummies eBook, resulting in its status as a top performing asset across channels for almost 2 consecutive years.• Managed the content funnel for Cisco Secure Endpoint, driving updates to and development of 14 content pieces in a singular quarter, resulting in a 27% increase to free trial page visits.

• Orchestrated social media launch week campaigns to facilitate rapid growth during Evolvez’s first week.• Assembled marketing and distribution strategies to gain traction on republishing sites, social media, and outside channels.• Wrote blogs as a marketing tool to target students and companies interested in influencer and experiential marketing.• Monitored Google Analytics to determine performance gaps on Facebook, LinkedIn, 2 Instagram accounts, and campaigns.• Managed content calendar and create posts to distribute on all social media channels each week day.• Accelerated acquisition by tracking social media ads and email marketing campaigns to drive student sign-ups.• Constructed competitor research reports to gather insights on beneficial and harmful practices within the college market.• Completed weekly research assignments to grow personal understanding of key business metrics.

• Developed promotion plans for 2 gated and ungated assets, increasing leads collectively by 20% in 6 weeks.• Created and scheduled social posts for the Security Stories Podcast, helping to double the monthly download rate.• Pulled, analyzed, and reported biweekly SecureX and monthly Cybersecurity Report Series metrics to cross-functional team.• Proposed and presented a 6-part platform to increase partner participation in sales plays for final internship readout, resulting in invitations to present to additional extended teams.

• Multitasked to quickly scan and sort up to 400 incoming packages into their correct locations daily.• Operate computer system to locate and deliver packages to students upon arrival.• Practiced diligence to sustain a highly organized system and to prevent misdirection of packages

• Established rapport with alumni and parents of the University.• Raised funds for the clubs, departments, and professional schools of the University.• Coding credit card transactions and preparing mail donation letters.