Inbound Marketing Manager
Niu.Marketing
Guatemala
In charge of coordinating, measuring efforts, and delivering strong results for the Inbound Marketing area inside the company. I had to lead a 6 person team, comprised of 2 writers, a senior and junior graphic designer, a PPC expert, and a sales expert. Digital Marketing areas touched upon the job included Email Marketing, Lead Generation, PPC Campaign Management, Marketing Automation, Reporting, and supporting the CEO in the monthly performance presentations given to one of the strongest… Show more In charge of coordinating, measuring efforts, and delivering strong results for the Inbound Marketing area inside the company. I had to lead a 6 person team, comprised of 2 writers, a senior and junior graphic designer, a PPC expert, and a sales expert. Digital Marketing areas touched upon the job included Email Marketing, Lead Generation, PPC Campaign Management, Marketing Automation, Reporting, and supporting the CEO in the monthly performance presentations given to one of the strongest financial institutions in the country. Managed to quickly and drastically improve lead generation results in Google Ads campaigns, as well as the creation of new automated workflows with high, proven ROIs. Show less