Craig Stephen Email & Phone Number

Newcastle Upon Tyne, Tyne And Wear, Gb

Responsible for developing the strategy, execution plan and management of all B2B marketing campaign activities targeting business and technology leaders. 💥Generating inbound leads utilising all marketing activities💥Researching and strategizing all outbound marketing💥Managing campaign deployment 💥Nurturing Commercial and Marketing relationships💥Working with partners such as FINOS, The Institute for Government and others💥Launching creative and innovative campaigns, and bringing the company on the journey

Stirling , Scotland, Gb

💥Boosted brand awareness and website traffic by 25% and generated an uplift of 50% in leads while managing internal and external marketing campaigns and programs.💥Championed the commercial/marketing relationship with external partners and clients💥Managed and mentored Marketing team to be responsible for delivering company objectives.💥Drove all paid media, organic and PPC activity across multiple channels.💥Communicated value and position to sales team, ensuring they were equipped to deliver and were supported during sales process. 💥Created product positioning and messaging to differentiate products in market and expand visibility.💥Controlled company marketing strategy.💥Utilised market trends and target audience statistics to effectively and appropriately market 6 product launches.💥Recruited and hired 3 capable team members to add value and diverse skills set to marketing department.💥Boosted landing page conversion by 100% to drive SaaS product signups via ongoing conversion rate optimisation work.

Stirling , Scotland, Gb

First promotion internally within Optiseller and stepping stone to managing the department. 💥Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.💥Incorporated product changes into marketing messages to drive customer engagement and maximize profits.💥Developed over 1000 creative pieces of content and assets.💥Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

Stirling , Scotland, Gb

Optiseller is an e-commerce data platform that provides over 50,000 users in 160 countries with the tools they need to control, manage and monitor their performance. Fully scalable, the Optiseller platform delivers insights and data optimisation tools for online retailers to grow sales on multiple marketplace stores and channels. For more information, visit www.optiseller.com

Glasgow, Glasgow, Gb

Having been made redundant from Hilton during the COVID-19 pandemic, I chose to work for NHS Greater Glasgow and Clyde as a Contact Tracing Team Lead. This was to ensure I continued working through the pandemic, and was able to contribute to helping others.

Dunblane, Scotland, Gb

My primary role within the hotel’s business development team was to enhance the performance of both new and existing revenue streams. This was achieved through managing existing accounts as well as using advanced prospecting techniques for new business. In addition I was also solely responsible for all communication channels external to the hotel such as the hotel website, all social media channels and guest/client communications. I also acted in a support role to the Director of Sales with regards to commercial development and budget targets. Key Achievements:• Launch and design of new website – www.doubletreedunblane.com • Generation of over 200 business to business sales appointments at Visit Scotland Expo 2019• Creation of a number of marketing campaigns to drive local business opportunities

Mclean, Va, Us

In June 2018 I was successful in securing the role of Regional Sales Researcher - covering the UK and Ireland provinces and a total of 46 hotels. The role was diverse and acted as a key pro-active sales support function for our portfolio. The role involved working closely with hotel teams, senior management and revenue managers. Collectively striving to achieve our hotel's goals and ensure that we are placed to deliver our targets.

Mclean, Va, Us

Further to my role covering Edinburgh, the east coast and north of Scotland - I was then promoted to covering the Scotland Cluster. This then lead to covering 14 hotels across Scotland and Ireland. I provided exceptional levels of both internal and external levels of service to all our stakeholders. I proactively developed client relationships with Hilton Scotland's clients. I also liased with team members and senior management to achieve regional targets and administrative responsibilities for the cluster.

Mclean, Va, Us

Mclean, Va, Us

Crieff, Perthshire, Gb

Crieff Hydro is Scotland's leading resort for both leisure and business. With 215 hotel rooms as well as 55 self catering units, we offer both choice and flexibility to our guests. Spread over a 900 acre estate we offer free daily childcare, 6 food outlets and over 60 indoor and outdoor leisure activities including spa, golf, Segways, horse riding and Aloft!, our tree-top adventures. From grand ballrooms and intimate boardrooms, we’ve 12 flexible meeting spaces ideal for meetings and events, not to mention one of the most comprehensive ranges of teambuilding activities in Scotland.

Crieff, Perthshire, Gb

Crieff Hydro operates as a 4/5* Resort with over 200 bedrooms, over 50 self-catering properties as well as conferencing and events facilities. My role within Crieff Hydro is varied and has allowed me to further develop a number of skills. The main duties and responsibilities of the role are:•Communication with guests both face to face and over the phone. •Understanding and predicting my customer’s consumer profile in order to offer the best package possible. •Inter-departmental communication regarding guest’s needs and requirements. •Guest complaint handling and liaising with senior management. •Applying my previous retail skills to the role by up-selling and actively seeking add-on sales. •Administration duties using Excel, Opera and Outlook.Recently joined the Retail team (June 2013) to further develop and reach our retail growth projects and targets.

Bsc (Hons), Fashion Buying; Fashion Buying; Fashion Buying

Modern Apprenticeship, Management

140 Hour Tefl Cert, Teaching English As A Second Or Foreign Language/Esl Language Instructor