As the Co-Founder of Sensy, I am dedicated to bringing high-quality, unique yarns to makers worldwide. From our beginnings, we’ve been driven by a passion for excellence and a commitment to sustainability, leading Sensy Yarns to become a best-selling brand on major platforms like Amazon, Walmart, Etsy, and Faire.In my role, I am hands-on in every aspect of the business, from product development and sourcing to customer relations and marketing. We proudly serve a diverse, international customer base, reaching artisans and creators across the United States, Canada, the United Kingdom, Europe, and Australia. Every day, I work to ensure our products meet the needs of today’s crafters, delivering quality and creativity in every skein.

- Works with the Executive Manager to define the corporate e-commerce strategy.- Analyzes and assesses the effectiveness of all existing operations and current needs based on new technology and market competition- Works with the Business Units to improve, develop and advocate new promotional opportunities for Memlekettengelsin.com's products and services- Develops business plan and annual budget for e-commerce function. Supervises development efforts including content design and update- Acts as a liaison between IS department and outside vendors for development and maintenance of the web site- Oversees the day-to-day e-commerce operations, maintenance, and performance measurement of the company web site (internet and intranet.)- Carries out supervisory responsibilities in accordance with the Memlekettengelsin.com’s policies including planning, assigning, and directing work; rewarding and disciplining employees; and addressing complaints and resolving problems.

- Developed plan for website. Managed full project lifecycle: strategy, design, development, testing, and implementation. Increased conversion by 150%, reduced bounce rate by 42%, and improved user engagement.- Managed ecommerce technology department and partners (IT, Magento, Derinsis, UX/UI team, Euromessage, Visilabs, Insider, Criteo, Reklam Store, OneSignal). Integrated several third party technologies: QR barcode system, site solr search, email marketing, remarketing, web personalization, mobil personalization, ABn testing & optimization, webpush service, apppush service.- Analyzed site performance and initiated improvements, including products efforts, technical projects, and creative changes- Planned and executed all digital marketing activities, including on-site merchandising, affiliate marketing, email marketing, search engine marketing and title-based/seasonal promotional offers. Reviewed web analytics, developed recommendations for campaign optimization.- Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Increased referral traffic by 400% and increased new visitor traffic by 320%.- Created and managed new payment processing system between Magento, ERP and Vera Pos- Developed the Web Portal, Order Management and CRM Module- Managed and provided support for P&L and Forecast creation for site performance and inventory- Shared critical decisions with the shareholders on the weekly/monthly meetings we held with the leadership team

Mugmoo is a website which match university students with their exact tutors. We provide one-to-one and group learning solutions for university students and professionals. Mugmoo is a social website. You can follow your friends, teachers and even lesson pages. - Designed cost models and financial analyses. - Administrated and monitored all programming activities.- Led successful media and marketing campaign.- Preparing business plans and investor presentations.- Performing industry competitive analyses and devising overall company strategy- Go-to-market planning: value proposition, positioning, messaging, marketing mix.- Planned and managed the company’s budget in an effort to cut costs and increase productivity.- Managed the company’s near and far-future goals, strategy and development roadmap.- Selected as one of the 15 startups among +3.000 applications in etohum invester organization.

- Manage network and infrastructure projects (Over 600 of computer users, 280 IP phones, almost 45 servers, 10 datas and 140 phone line (PRI, Analog) in the company).- Avaya S8500-S8800 central applications and management.- Technical management and user support (Call Center team of 50 people).- Contact to supplier, purchasing tracking and budget management at information technologies departman’s projects.

- The Lounge Group, which is England's most famous marketing agency working with industry leading brands (Unilever, Adidas, Sony, etc.).- Followed the new trends and working on the improvement of the market shares.- Analyzed marketing campaigns to drive shareable content, social and return on investment.- Reported the results to Marketing Manager weekly/montly.

- Developed new and creative advertisement strategies for Nokia’s first touch phone 5800 and Ovi Service.- Market research on campuses, participated focus groups and decided new advertising strategies targeting youth.- Coordinated marketing activities within the company and with the agencies.