Kübra Çetin Email & Phone Number

Istanbul, Tr

İstanbul, Türkiye

Managing and optimizing digital media campaigns of Ford Turkey, Opet and Allianz in line with business strategies and marketing targets.To carry out the processes of preparing, applying and developing digital strategies of customers or customers for whom it is responsible, based on customer satisfaction.*Conducting the processes of preparation, implementation and development of media and performance strategies,* Conducting the planning, implementation and development… Show more Managing and optimizing digital media campaigns of Ford Turkey, Opet and Allianz in line with business strategies and marketing targets.To carry out the processes of preparing, applying and developing digital strategies of customers or customers for whom it is responsible, based on customer satisfaction.*Conducting the processes of preparation, implementation and development of media and performance strategies,* Conducting the planning, implementation and development processes of demand management processes,* Conducting the planning, implementation and development processes of annual growth strategies,*Implementing the processes, approaches and plans that will ensure reaching the determined goals in line with the goals set by the trading team,* Conducting media performance operation, optimization and productivity improvement processes,*To carry out the business development processes for all customers for the digital channel (Search, Mobile, Programmatic, E-Commerce, Social,RTB) for which it is responsible, Show less

Istanbul, Turkey

Managing and optimizing digital media campaigns of Yapı Kredi Bankası in line with business strategies and marketing targets. Involves planning, developing / adapting, and ensuring the publication of the creative, content and positioning of the advertisements to be published in the digital media environment. Analyze & interpret digital analytics data Create reports to identify trends, issues and opportunities and generate actionable insights. Develop expertise in media… Show more Managing and optimizing digital media campaigns of Yapı Kredi Bankası in line with business strategies and marketing targets. Involves planning, developing / adapting, and ensuring the publication of the creative, content and positioning of the advertisements to be published in the digital media environment. Analyze & interpret digital analytics data Create reports to identify trends, issues and opportunities and generate actionable insights. Develop expertise in media researches like (Marketing mix modelling, Ad awareness tracking, et. Be able to find out new researches and recommend them whenever applicable Tracking of Media Budget closely & updating all budget files in a harmonized way of working, Leading & Tracking all mediums KPIs within a very structured discipline, Show less

Istanbul, Turkey

Management of adwords account and digital marketing projects. (Setur, Otokoç, Sek, Tat, Aygaz)Management of general strategies on adwords and digital channelsManagement of doubleclick account of Setur, Otokoç, Sek,etc)Management of meta search channels, criteo and yandex accounts.Weekly performance report presentations.

Istanbul, Turkey

Analyzing key clients’ needs based on search marketing and helping to build structure of search marketing plan.Applying search marketing based digital marketing structures of major brands such as Unilever, Vodafone,Nike,Kimberly Clark,İstikbal, IBM, Mars Entertaiment, Similac, 24 Kitchen,Fox TV, Mavi Releasing both global and local key clients’ campaigns effectively through digital channels. Following and optimizing search marketing campaigns.

Istanbul, Turkey

Tracking innovations and developments in the research engine Reporting monthly expenses of brands to agencies and making documentation of invoicesTracking performance of campaigns, taking their footage Providing agency search teams with operational support on preparation of campaignsAttending trainingsConducting sale analyses and reporting analysesTracking sales team performance in parallel to sales analysis Tracking distributor infrastructure studies and reporting… Show more Tracking innovations and developments in the research engine Reporting monthly expenses of brands to agencies and making documentation of invoicesTracking performance of campaigns, taking their footage Providing agency search teams with operational support on preparation of campaignsAttending trainingsConducting sale analyses and reporting analysesTracking sales team performance in parallel to sales analysis Tracking distributor infrastructure studies and reporting deficiencies Editing Google Adwords campaigns Designating required words and categories Optimizing campaigns Revising items as needed Tracking agreements and eliminating deficiencies Show less

İktisadi Ve İdari Bilimler Fakültesi, Uluslararası İlişkiler

Lojistik

Yüksel Lisans (Master), Sosyal Bilimler

Activities and Societies: Stratejik Marka Yönetimi