Cet K. Colin Email & Phone Number

Toronto, On, Ca

Suwon-Si, Gyeonggi-Do, Kr

Suwon-Si, Gyeonggi-Do, Kr

Suwon-Si, Gyeonggi-Do, Kr

Head of the Product Management team for the Digital Appliances Division. Full P&L management, PLC and Strategy Development and execution for all different product lines.

Suwon-Si, Gyeonggi-Do, Kr

Senior Product Marketing Manager for Samsung's Kitchen Solutions category. Strategic management of the business as a unit to maximize revenue and profitability. Responsibilities include full P&L management, Market Share, Product life cycle, pricing, brand / marketing plan's development and execution, training and market analysis.

REVENUE / PROFIT GROWTH• Given full accountability for product life cycle, planning & leadership for all cooking products nationwide.• Successfully launched the 2011 collection which positions our products as the “Go To” brand in terms of quality, design & performance.• Rationalized 15% of SKUs consolidating sales on key models which improves efficiency and logistics management.• Managed the Phase in / Phase out of more than 200 SKUs reducing liquidation cost by 50% while securing floor spots for new models. • Conducted a price adjustment in order to keep competitive prices and protect profitability from inflation costs.SOLUTIONS-ORIENTED SELLING/ CHANNELS AND PRODUCTS • Developed a three tier price structure which allows the sales team to effectively manage MSRPs, every day pricing and promotions.• Managed negotiations and line review sessions with key accounts including Sears, Home Depot & Lowes.ENTERPRISE ANALYSIS/STRATEGIC PLANNING & MONITORING• Developed multigenerational product plans on a 5 year basis to maintain leadership through innovation and new product releases.• Implemented an integral competitive environment analysis to take commercial actions in order to increase product sales and competitiveness of products.

REVENUE / PROFIT GROWTH• Responsible of product planning & leadership for the refrigeration division nationwide.• Attained 100% + of annual quota for the last 3 years by offering innovative products and promotions and improving market share.• Consolidated market-leading dominance in Side by Side refrigeration by achieving 20% market share.• Generated $300K of extra EBITDA versus budget by improving product mix and boosting sales of high end products.• Generated several program cost take out initiatives to improve profitability through a model cost take out program and continuous workshops and tear downs to identify cost reduction opportunities.CONSULTATIVE SALES APPROACH • I developed and improved sales strategies across distribution channels through a comprehensive market/pricing approach.• Defined and implemented product and sales strategies to exceed quota.ENTERPRISE ANALYSIS / CUSTOMER CENTRIC LEADERSHIP• Developed product for different sales channels, improving competitiveness and avoiding conflicts among them. • Implemented an integral competitive environment analysis to take commercial actions in order to increase product sales and competitiveness of products.• Provided product training programs for sales team and distributors to increase their product knowledge and boost sales.• Achieved customer satisfaction maximization by conducting consumer studies and constant market research.

BUSINESS PLAN/STRATEGY DEVELOPMENT• Coordinated the "Action Learning" process to initiate operations in Russia.• Developed an integral business plan in coordination with a group of experts to launch operations in the country to ensure a viable investment and sustainable growth.• I conducted an extensive and detailed analysis of competitive environment through market research and household surveys in order to determine which product line would have the best success potential for the country.• Determined product strategies for brand introduction into the Russian market via marketing campaigns, POP material and sales incentives for retailers, product portfolio and exclusive models. MARKETING DEVELOPMENT & EXECUTION / INTERNATIONAL RELATIONSHIP BUILDING• I evaluated media and advertising agencies in order to select the most suitable for developing the marketing campaign.• Established long term relations with local government and private companies focusing on the creation of alliances to determine best location and scheme to establish the company in the country according to economic, industrial and logistic specifications.

MARKETING DEVELOPMENT & EXECUTION• Conceived and managed low-cost marketing campaigns, building strong awareness despite limited marketing budget to effectively position the brand with the target demographic. Result: Achieved Number One in Top of Mind and Share of Mind.BRAND STRATEGY• Implemented brand development through extended forms of engagement, involvement, dialogue, collaboration and co-creation with customers and other stakeholders. Advertised to communicate a consistent corporate and product image resulting in the development and modernization of brand image.• Coordinated media and advertising agencies to develop and execute campaigns, communication strategies and brand image which resulted in successful campaigns measured through TOM and SOM.

BUSINESS ANALYSIS & PERFORMANCE• Completed competitive environment and future trends analysis to make recommendations and forecast tendencies for revenue maximization. Implemented pricing strategy design for existing and new products.• Report to management on an ongoing basis on market conditions encountered, competitor activities, successes, customer needs and expectations, sales attainment, etc.• Provided counseling and coordination with other areas to create and modify strategies for new market development.• I prepared and consolidated the sales budget and analysis for 2005 in terms of units and GSB.

Houston, Texas, Us

CONSULTATIVE SALES APPROACH/ SOLUTIONS-ORIENTED SELLING• Designated as national specialist for HP personal, mobile and wide format digital imaging and printing products. • Performed as Solutions architect and consultant for Hewlett-Packard and 3rd party partner’s technology.• Achieved an annual quota of USD$31 million in conjunction with sales specialist.• Implemented new product launching and promotion strategy design resulting in product placement during high sales season.

New York, Ny, Us

• Designed, developed and administered middle office applications for the Operations department• Ensured technical support, systems auditory and constant improvement and homogenization of applications.

Master Of Business Administration (Mba), Management & Strategy

Bachelor Of Science, Cybernetics & Computer Engineering