Courtney Evans Email & Phone Number

SERV Holdings provide the most disruptive and differentiated products and solutions to automotive dealerships by providing entrepreneurs that have experience in the industry the means to get started. Because of our teams years of experience in the industry, we understand the pain points our customers have and are driven to provide solutions that will solve them.SERV Marketing, a SERV Holdings Company, is dedicated to helping our dealers capture and convert more customers through innovative, data-driven marketing strategies. We understand that the success of any marketing depends on the ability to leverage data and insights to optimize performance and maximize the ROI. Our goal is to give our partners CONTROL over their marketing budgets and TRANSPARENCY on their strategy going forward.

Fort Lauderdale , Fl, Us

SERV was built to revolutionize the dealership landscape by focusing on transparency, data driven decision making, and verifiable performance. Taking multiple sources of data, we partner with dealers to build a data asset that will help them get in front of their market and take control of their marketing.

Norcross, Georgia, Us

Raleigh, North Carolina, Us

During my time at CarNow I worked to help visualize, design and implement an end to end digital retailing tool that connected both the CRM, Menu System and the DMS into one platform. Was responsible for new product rollouts - including marketing, sales training, user testing and product developmentBuilt and implemented a project management process for the entire companyPlanned and developed an automated marketing program for consumers during the lifecycle of their vehicle including the incorporation of F&I product sales.

Affinitiv is a industry leading end to end solution for automotive. During my time at Affinitiv, they were the preferred partner for BMW, MINI, Rolls-Royce, Motorrad, Lexus, Kia, FCA, Maserati, Porsche and Mitsubishi on the after sales marketing programs.Create and implement strategic marketing programs for both B2B and B2C clients as well as strategize with client partners to adapt to new KPI’s, market changes and ongoing success.Drive content creation, marketing strategy and digital presence for our Tier 1 relationships that scaled to our Tier 3 relationships.Lead interdisciplinary teams responsible for bringing products to market as well as owned the business rules and client strategy to create the enterprise marketing software used both by our internal teams and clientsFocused heavily on both Affinitiv and our clients CRM strategy and creating lifecycle marketing that results in both leads and retention.Develop roadmap to achieve product goals and meet organizational metricsResponsible for adding, enhancing or consolidating product portfolio of eight company acquisitions to meet the needs of Tier 1, Tier 2 and Tier 3 clientsCollaborate with clients, account and sales teams to ensure alignment with goals and market conditions and find partners to support workHelped to reorganize our sales support and client delivery teams to better align with our sales structure, company goals and client strategyOwned and led the corporate marketing strategy as well as the corporate product strategy around GTM and sales enablement.Led the initiative of building our Martech stack as well as consulting other clients on both marketing tools, marketing channels and marketing automation strategyImplemented a sales enablement tool as well as a CMS to drive revenue and communication across external sales employees and our internal teams. Improved our corporate marketing open rates and CTR on both internal and external communications

Worked as the liaison between our clients and internal teams to deliver result driven marketing programs and strategy that brought ROI and retention. While strategizing with 10+ OEMS on their marketing initiatives and programs, I had the opportunity to not only build their programs but also ensure delivery and implementation within company.

Responsible for the B2C retention based marketing programs - from delivery to strategy and provided assistance to both our sales team and our clients to ensure the best results as well as client satisfaction.