Courtney Evans Email and Phone Number
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At SERV Marketing, our focus on transparency and data-driven decisions has revolutionized the automotive dealership landscape. Leading the team, we have forged strong partnerships with dealers, utilizing multiple data sources to dominate the market and enhance marketing efficacy. Our mission is to utilize our industry experience to provide transparency and control back to our clients, enabling them to capture and convert more customers through innovative strategies.With expertise in new business development and customer relationship management, my role has been pivotal in building a data asset that positions our partners at the forefront of their market. The organization thrives on a client-focused approach and uncompromising problem-solving capabilities, driving growth and maximizing return on investment for our clients.
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Chief Executive Officer, Serv MarketingServ Holdings Apr 2023 - PresentSERV Holdings provide the most disruptive and differentiated products and solutions to automotive dealerships by providing entrepreneurs that have experience in the industry the means to get started. Because of our teams years of experience in the industry, we understand the pain points our customers have and are driven to provide solutions that will solve them.SERV Marketing, a SERV Holdings Company, is dedicated to helping our dealers capture and convert more customers through innovative, data-driven marketing strategies. We understand that the success of any marketing depends on the ability to leverage data and insights to optimize performance and maximize the ROI. Our goal is to give our partners CONTROL over their marketing budgets and TRANSPARENCY on their strategy going forward.
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Chief Executive OfficerServ Marketing Apr 2023 - PresentFort Lauderdale , Fl, UsSERV was built to revolutionize the dealership landscape by focusing on transparency, data driven decision making, and verifiable performance. Taking multiple sources of data, we partner with dealers to build a data asset that will help them get in front of their market and take control of their marketing. -
Market Segment DirectorApco Holdings, Llc May 2021 - Apr 2023Norcross, Georgia, Us -
Director Of Product Strategy And MarketingCarnow Sep 2020 - May 2021Raleigh, North Carolina, UsDuring my time at CarNow I worked to help visualize, design and implement an end to end digital retailing tool that connected both the CRM, Menu System and the DMS into one platform. Was responsible for new product rollouts - including marketing, sales training, user testing and product developmentBuilt and implemented a project management process for the entire companyPlanned and developed an automated marketing program for consumers during the lifecycle of their vehicle including the incorporation of F&I product sales. -
Vice President Product And Product MarketingAffinitiv Inc Nov 2017 - Sep 2020Affinitiv is a industry leading end to end solution for automotive. During my time at Affinitiv, they were the preferred partner for BMW, MINI, Rolls-Royce, Motorrad, Lexus, Kia, FCA, Maserati, Porsche and Mitsubishi on the after sales marketing programs.Create and implement strategic marketing programs for both B2B and B2C clients as well as strategize with client partners to adapt to new KPI’s, market changes and ongoing success.Drive content creation, marketing strategy and digital presence for our Tier 1 relationships that scaled to our Tier 3 relationships.Lead interdisciplinary teams responsible for bringing products to market as well as owned the business rules and client strategy to create the enterprise marketing software used both by our internal teams and clientsFocused heavily on both Affinitiv and our clients CRM strategy and creating lifecycle marketing that results in both leads and retention.Develop roadmap to achieve product goals and meet organizational metricsResponsible for adding, enhancing or consolidating product portfolio of eight company acquisitions to meet the needs of Tier 1, Tier 2 and Tier 3 clientsCollaborate with clients, account and sales teams to ensure alignment with goals and market conditions and find partners to support workHelped to reorganize our sales support and client delivery teams to better align with our sales structure, company goals and client strategyOwned and led the corporate marketing strategy as well as the corporate product strategy around GTM and sales enablement.Led the initiative of building our Martech stack as well as consulting other clients on both marketing tools, marketing channels and marketing automation strategyImplemented a sales enablement tool as well as a CMS to drive revenue and communication across external sales employees and our internal teams. Improved our corporate marketing open rates and CTR on both internal and external communications
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Director, Marketing Operations And Client DeliveryAffinitiv Inc Feb 2017 - Nov 2017Worked as the liaison between our clients and internal teams to deliver result driven marketing programs and strategy that brought ROI and retention. While strategizing with 10+ OEMS on their marketing initiatives and programs, I had the opportunity to not only build their programs but also ensure delivery and implementation within company.
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Client Delivery And Marketing Production ManagerAffinitiv Inc May 2014 - Feb 2017Responsible for the B2C retention based marketing programs - from delivery to strategy and provided assistance to both our sales team and our clients to ensure the best results as well as client satisfaction.
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Marketing AssistantDealer Product Services Mar 2003 - May 2011
Courtney Evans Skills
Courtney Evans Education Details
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University Of Illinois Urbana-ChampaignEducation
Frequently Asked Questions about Courtney Evans
What company does Courtney Evans work for?
Courtney Evans works for Serv Holdings
What is Courtney Evans's role at the current company?
Courtney Evans's current role is Automotive Data-driven Marketing Strategies.
What is Courtney Evans's email address?
Courtney Evans's email address is ev****@****tiv.com
What is Courtney Evans's direct phone number?
Courtney Evans's direct phone number is +184740*****
What schools did Courtney Evans attend?
Courtney Evans attended University Of Illinois Urbana-Champaign.
What are some of Courtney Evans's interests?
Courtney Evans has interest in Social Services, Children, Politics, Education, Environment, Arts And Culture, Health.
What skills is Courtney Evans known for?
Courtney Evans has skills like Communication, Team Leadership, Education, Time Management, Problem Solving, Strategic Planning, Teaching, History, Process Improvement, Critical Thinking, Microsoft Office, Customer Service.
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