- Leading the "Sales" team scaled up to 20 colleagues that are responsible for the "Electronics" vertical which occupies the 65% of the overall GMV.- Electronics was a total sum of several sub-categories like IT, Telecom, SDA, MDA, Consumer Electronics, Camera, Photo & Video and Auto Accessories; just to name a few.- Full P&L Responsibility for the Electronics and the overall GMV Budget,- Scaling up the sellerbase and onboarding the major B2C players in the market to the N11 Marketplaces platform, ranging from wholesale distributors, mono brands & multi brand department stores to retailers; brick & mortar, pure online and hybrid players,- Managing and ensuring the service quality of B2C sellers for fast & free shipping, buyer experience, customer communications and pricing strategies,- Lead the Retail Promotion activities around "Electronics" and "Auto Accessories" to secure GMV forecasts within an allocated and pre-defined marketing budgets,- Design the pricing strategies and keep them up-to-date on an item-based level, by acting real time and by monitoring the competition landscape which holds players from both Online / Offline Retailers and Marketplaces,

Leading the "Category Management" and "Sales Support" Teams. - Focus on enlarging the presence of the Retail Brands, Distributors, Wholesalers and Brick & Mortar Retail Chains/Department Stores through the eBay Turkey sales channels,- Developing the "Enterprise Client" and "Top Seller Account Management" programs,- Design and manage the 4-Step-Sales Cycle within the Enterprise Sales program :> Acquisition> Onboarding> Scaling> Strategic Partnership- Introduce and implement the eBay special concepts as "eBay Trading Assistant" and "eBay Certified Provider", assign these roles to specialised service subcontractors, manage the total workflow,- Responsible for the Live/Paid Listings and category based GMV trends,- Lead the Retail Promotion activities around Technology products to feed the Daily Deals Channel, raise the quality & quantity of the Tech Deals within Marketplace,- Expand key relationships with B2C sellers by reviewing account activity and identifying opportunities,- Full P&L Responsibility for the overall GMV Budget,- Building the bridge between the internal IT Team and the Enterprise Sellers mainly to enhance the technical capabilities to scale the trading activities,- Organizing regular visits to the brands, retailers, wholesalers and big merchants to onboard and scale them as Top Rated Sellers,- Setting and managing the goals for the "New Seller GMV" metric as a KPI to build up a sustainable revenue stream,- Drive the overall online & offline marketing activities (mailings, on-site placements, social media marketing, newspaper Ads, TV spots, etc.)

Leading the Category Management Team of "Product Managers"​ and "Planning Specialists", responsiple for- Relationship Management between brands, distributors and Electro World.,- Inventory and Procurement Management for 40+ TSSs (Technology Super Stores) incl. franchises, - Full P&L responsibility by managing the overall GMV and the Operating Income,- Managing the Retail Promotions activities with the brands and distributors to drive & maximize the sales,- Building up a continous sales reporting stream for the executive management,- Staying in contact with the Dixons International Buying Hub & Team to drive import activities adressing the Turkish Consumer Market, - Create agressive retail promotions around notebooks, tablets, external storage units, printer, etc. to increase the hourly, daily and weekly retail footfall, - Organizing regular visits to every single store to build, manage & monitor an action plan.

Indeks Bilgisayar Sistemleri Mühendislik Sanayi ve Ticaret A.Ş. (Incorporated Company) which was founded in 1989 to operate in the IT sector with the mission of distributing all kinds of IT products to IT firms in Turkey. İndeks Bilgisayar A.Ş. is distributing more than 200 worldwide brands, employing 306 personal and and operating with more than 7.500 business partners, holding the leadership position in the Turkish IT sector since 2001.Leading the function & the team which is responsible for: - Building up the engagement between Brand owners and Retailers, Wholesalers.- Managing and taking the full responsibility of the marketing budgets allocated by the widely-known Technology brands as HP, Microsoft, IBM, Lenovo, etc.- Lead the collaborative efforts by including varying functional units (Marketing and Product Management mainly) to deliver the overall Annual Sales Budget, monitoring and taking additional actions whenever needed on a monthly basis.- Organizing regular visits to the retailers and wholesalers to build, manage & monitor an on-site action plan.- Managing the overall inventory turnovers to maximize the sales efforts at any given point & partner.

Responsible for Toshiba and Compaq (HP) brands as a product manager- Taking all the product range within to the national market- Relationship management with the brands- Designing the market price levels and promotions for the whole product range- Reporting the overall GMV & revenue generated along with the units sold on a monthly basis

- Outsourcing to KVK Mobile Phones Company- Secure the hassle-free environment within the IT backbone of the company- Procurement of platform elements whenever and wherever needed- Reporting the overall flow and status on a monthly basis