Ceylan Thomson

Ceylan Thomson Email and Phone Number

Marketing Consultant and Fractional CMO @ Ceylan Thomson Marketing Consulting
Cape Town, WC, ZA
Ceylan Thomson's Location
City of Cape Town, Western Cape, South Africa, South Africa
Ceylan Thomson's Contact Details

Ceylan Thomson personal email

n/a
About Ceylan Thomson

With an MBA from IESE Business School and a global career spanning over two decades, I’ve navigated both startup terrain and corporate landscapes at industry giants like SAP, DHL, and Johnson & Johnson. My expertise lies in incubating marketing functions, developing brands, and crafting seamless marketing strategies. My track record includes steering strategic projects across multiple departments and regions, propelling companies towards global success by ensuring operational excellence. I provide cost-effective Marketing Consulting & Fractional CMO services to help businesses scale faster. From startups to small businesses and large enterprises, I help executives and their teams develop a solid marketing foundation to drive commercial success. My strategic approach is coherent and integrated across all marketing channels to generate more leads, grow demand and increase customer loyalty.Most recently, I was CMO / CXO at TooMuchWifi, where I spearheaded the company’s commercial growth and led geographic expansion. I oversaw a team of 50+ across Marketing, Sales, Product Management, and Customer Service. Under my guidance, the team achieved remarkable milestones, including a 300% year-on-year sales growth, reshaping the landscape of internet service provision in Africa.Beyond the boardroom, I’m passionate about sustainability. Whether guiding social impact initiatives in South African townships, driving purpose-driven campaigns at SAP, measuring the impact of CSR initiatives for Boston Consulting Group, or founding CleanTechies to promote renewable technologies, I’m committed to shaping a more sustainable future.My professional journey spans across diverse cultures and continents, allowing me to bring a unique global perspective to every endeavor. I speak English, German, Turkish and Spanish, and I’ve thrived in diverse environments across the Americas, Europe, Asia, and Africa. Let’s connect and explore how we can collaborate for mutual success.

Ceylan Thomson's Current Company Details
Ceylan Thomson Marketing Consulting

Ceylan Thomson Marketing Consulting

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Marketing Consultant and Fractional CMO
Cape Town, WC, ZA
Website:
ceylanthomson.com
Employees:
1
Ceylan Thomson Work Experience Details
  • Ceylan Thomson Marketing Consulting
    Marketing Consultant And Fractional Cmo
    Ceylan Thomson Marketing Consulting
    Cape Town, Wc, Za
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  • Eo Cape Town
    Mentor & Coach, Global Student Entrepreneur Awards (Gsea)
    Eo Cape Town Nov 2024 - Present
    Cape Town, Western Cape, Za
    As a Mentor & Coach for the EO Global Student Entrepreneur Awards (GSEA), I evaluate and mentor student entrepreneurs.The EO Global Student Entrepreneur Awards (GSEA) is the premier global competition for students who own and operate a business. Nominees compete against their peers from around the world in a series of local and national competitions in hopes to qualify for the GSEA Global Finals. GSEA supports student entrepreneurs who require much-needed mentorship, recognition and connections to take their businesses to the next level of success.
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  • Eo Cape Town
    Board Member, Slp Champion
    Eo Cape Town Jun 2024 - Present
    Cape Town, Western Cape, Za
    Founded in 1987, the Entrepreneurs’ Organization (EO) is a global network of more than 18,000+ influential business owners with 220 chapters in more than 70 countries.
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  • Eo Cape Town
    Active Member, Slp Forum
    Eo Cape Town Jan 2023 - Present
    Cape Town, Western Cape, Za
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  • Ceylan Thomson Marketing Consulting
    Founder & Marketing Consultant / Fractional Cmo
    Ceylan Thomson Marketing Consulting Sep 2023 - Present
    As a Marketing Consultant, I provide strategic guidance and hands-on execution across Marketing, Sales and Customer Experience. I offer cost-effective Fractional CMO services to help organisations scale faster. I am passionate about collaborating with clients to achieve their goals and maximize organizational potential. My expertise lies in incubating marketing functions, developing brands, crafting seamless commercial strategies, orchestrating end-to-end marketing programs, and ensuring operational excellence.
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  • Yoova
    Principal & Founder
    Yoova Dec 2024 - Present
  • Craft+Graft
    Founder & Managing Partner
    Craft+Graft Aug 2017 - Present
    Started Craft+Graft as a coworking and events space with inhouse coffee shop. Built the business up from the ground and scaled it successfully despite a global pandemic. Expanded the company’s product and service offering, designed and opened a second location, achieving full occupancy within a few months. After seven years of running the physical venues, now focusing on developing and designing spaces and offering virtual services. We support residential and commercial clients with the development and design of their homes, investment properties, retail spaces, offices, and coworking spaces.
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  • Toomuchwifi
    Cmo / Cxo & Investor
    Toomuchwifi Jun 2017 - Present
    Cape Town, Western Cape, Za
    TooMuchWifi has proved to be a real challenger among the internet service providers in Africa. In a market infamous for its prohibitive data costs and economic divide, TooMuchWifi offers low cost, super fast internet to underserved township communities. By connecting the previously unconnected, TooMuchWifi closes the connectivity gap and opens up their world. #datamustfall
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  • Toomuchwifi
    Chief Experience Officer
    Toomuchwifi Sep 2022 - Aug 2023
    Cape Town, Western Cape, Za
    Headed all commercial efforts with a customer-first approach. Responsible for Marketing, Sales, Product Management, and the Contact Centre. Leading a team of 50+ staff members at Head Office and in the Region. Led pricing, geographic expansion, and GTM strategies, achieving 300% year-on-year sales growth. Aligned sales compensation with commercial objectives, increasing sales productivity by up to 600%.
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  • Toomuchwifi
    Chief Marketing Officer
    Toomuchwifi Jun 2021 - Aug 2022
    Cape Town, Western Cape, Za
    Developed a modern marketing organisation from the ground up. Hired and managed 25+ central and regional marketing and sales staff. Led brand redesign, defining brand identity and repositioning brand. Built the framework for an integrated marketing strategy across all customer touch points. Overhauled the entire digital presence and launched performance marketing, growing the lead funnel by 3x and reducing customer acquisition cost.
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  • Sap
    Senior Director, Influencer Marketing, Sap Ariba
    Sap Dec 2017 - Aug 2018
    Walldorf, Bw, De
    Partnered up with influencers around content, events, and other initiatives that provide value to Procurement, Supply Chain, Finance, and IT audiences.
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  • Sap
    Senior Director, Strategic Programs, Sap Ariba
    Sap Jun 2017 - Dec 2017
    Walldorf, Bw, De
    Led cross-functional strategic programs and integrated marketing planning to generate leads, drive demand, and accelerate pipeline.
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  • Sap
    Senior Director, Supply Chain Program Lead & Sap Liaison, Sap Ariba
    Sap Mar 2016 - May 2017
    Walldorf, Bw, De
    Supply Chain Program Lead, headed global campaign strategy, content development, and campaign execution. Sprint Team Lead, drove alignment across all marketing programs and campaigns across the organization globally. Cross-functional liaison with SAP Marketing, built joint marketing programs around products, digital trends, innovations, and events, including SAPPHIRE NOW and SAP Ariba Live.
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  • Sap
    Director, It Audience & Business Network Lead
    Sap Mar 2015 - Feb 2016
    Walldorf, Bw, De
    Generated demand and awareness for SAP's networked solutions and the Ariba Network, targeting procurement, supply chain, finance, and IT audiences. Developed marketing programs and led generation campaigns for the company's cloud portfolio to drive and accelerate pipeline and optimize ROI. Focused on digital campaigns around webinars, targeted emails, social media, content marketing, and paid media.
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  • Sap
    Business Networks Marketing
    Sap Jul 2014 - Mar 2015
    Walldorf, Bw, De
    Educated the market on the value of business networks and drove awareness for SAP's Business Network, including Ariba, Fieldglass, and Concur. Accelerated pipeline for the company's networked solutions, focusing on webcasts, multi-touch email campaigns, blog posts, and executive events.
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  • Sap
    Senior Product Marketing & Campaigns Manager, Sap Ariba
    Sap May 2011 - Jun 2014
    Walldorf, Bw, De
    Headed in-product marketing and lead generation efforts for Ariba Discovery. Developed positioning and messaging and worked closely with Engineering and Product Management on new product releases and the feature roadmap. Managed a broad range of customer acquisition and nurture campaigns focused on social media, SEM and email marketing as well as SEO. Led customer reference program, acquiring new customer testimonials, developing case studies and blog posts, and securing customer participation at key events. Worked closely with corporate marketing team to develop press releases and secure media placements; cooperating with social media team to generate awareness and leads through social campaigns. Supported sales enablement through marketing collateral, including sales decks, datasheets, videos, demos, webinars, and newsletters.
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  • Trx
    International Project Manager
    Trx 2010 - 2011
    Delray Beach, Fl, Us
    Streamlined international expansion, leading strategic projects from initial inception to final approval. Managed and coordinated cross-functional projects across 10 departments, regional subsidiaries in the United States, Europe, and Latin America, and 45+ international distributors worldwide.
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  • Cleantechies
    Ceo / Cmo & Co-Founder
    Cleantechies 2008 - 2011
    Founded CleanTechies and led all brand and acquisition marketing activities, focusing on online tools and email campaigns. Managed digital content/social media strategy, banner advertising, marketing partnerships, and eCommerce/Affiliate offering. Headed up development of online products, closely cooperating with engineering. Hired and supervised 6 engineering/marketing staff. Successfully sold CleanTechies to 350 Media in 2014.
  • Johnson & Johnson (Ethicon Endo-Surgery)
    European Marketing Manager
    Johnson & Johnson (Ethicon Endo-Surgery) 2007 - 2008
    New Brunswick, Nj, Us
    Played key role in multimillion-dollar technical product launch. Analyzed customer motivations to identify key barriers and enablers for product adoption. Spearheaded project to drive adoption of innovative new sales approach.
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  • The Boston Consulting Group
    Mba Intern
    The Boston Consulting Group 2006 - 2006
    Boston, Massachusetts, Us
    Developed two business cases for AstraZeneca and CoopNorway, interviewing senior managers in Europe, India, and Guatemala on strategic CSR projects. Published by the EU in Business & Poverty: The global CSR casebook.
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  • Xing.Com
    Marketing Strategy Consultant
    Xing.Com 2006 - 2006
    Hamburg, De
    Played key role on global team of four MBA students from IESE and INSEAD to develop internationalization strategy and business case for Turkish market entry.
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  • Dhl
    Global Media Manager
    Dhl 2004 - 2005
    Bonn, De
    Served as liaison between Global and Regional Headquarters, facilitating communications, aligning team on strategic goals, and providing consistent messaging. Served as official spokesperson of board member.
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  • Dhl
    Marketing Communications Manager
    Dhl 2001 - 2004
    Bonn, De
    Managed marketing communications activities of global air and ocean freight business unit in Germany. Created marketing materials, including flyers, Internet/Intranet copy, merchandising, direct mailings, speeches, and presentations.
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  • Porter Novelli
    Public Relations Trainee
    Porter Novelli 2001 - 2001
    New York, Ny, Us
    Assisted in consulting global high tech companies and startups, including Analog Devices, HP, and Siemens.
    View

Ceylan Thomson Skills

Marketing Communications Sustainability Strategic Planning Direct Marketing Social Media Product Marketing Public Relations Media Relations International Project Management Lead Generation Customer Acquisition Online Marketing Email Marketing B2b Marketing B2c Marketing Cross Functional Team Leadership Cross Cultural Strategic Partnerships Cleantech Online Advertising Marketing Management Product Management Strategy Program Management Go To Market Strategy Management Crm Team Building Marketing Strategy Digital Marketing Social Media Marketing Seo Marketing Social Networking Sem Leadership Start Ups Entrepreneurship Saas B2b Product Development Enterprise Software Business Strategy Project Management Consulting Business Development

Ceylan Thomson Education Details

  • Iese Business School
    Iese Business School
    Entrepreneurship
  • The Ohio State University
    The Ohio State University
    Diplomatic History
  • Boğaziçi University
    Boğaziçi University
    Turkish History And Politics
  • Freie Universität Berlin
    Freie Universität Berlin
    Politics

Frequently Asked Questions about Ceylan Thomson

What company does Ceylan Thomson work for?

Ceylan Thomson works for Ceylan Thomson Marketing Consulting

What is Ceylan Thomson's role at the current company?

Ceylan Thomson's current role is Marketing Consultant and Fractional CMO.

What is Ceylan Thomson's email address?

Ceylan Thomson's email address is ce****@****ies.com

What is Ceylan Thomson's direct phone number?

Ceylan Thomson's direct phone number is +141521*****

What schools did Ceylan Thomson attend?

Ceylan Thomson attended Iese Business School, The Ohio State University, Boğaziçi University, Freie Universität Berlin.

What are some of Ceylan Thomson's interests?

Ceylan Thomson has interest in Environment, Education, Children.

What skills is Ceylan Thomson known for?

Ceylan Thomson has skills like Marketing Communications, Sustainability, Strategic Planning, Direct Marketing, Social Media, Product Marketing, Public Relations, Media Relations, International Project Management, Lead Generation, Customer Acquisition, Online Marketing.

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