Ceynur Nak Email & Phone Number

Oak Park, Il, Us

Oak Park, Il, Us

Türkiye, Italy, Usa

Saint Paul, Minnesota

Istanbul, Turkey

Central Eastern Europe Middle East Africa (CEEMEA) Reporting to Sales & Marketing Operation Leader in CEEMEA

Istanbul, Turkey

3M Company, Central Eastern Europe (CEE) Reporting to Sales & Marketing Operation Leader in CEEMEABuilding the strategy and curriculum of sales learning & development as well as Sales Comptency framework in CEE. Revitilization of CFS and design of two Brand New Programs: Professional Selling Skills and Advanced Selling at Point of Purchase. Leading and leveraging the global initiatives such as Cracking The Sales Mngmt Code . Leading the deployment of Global Sales Competency Assessment Pilot in CEE. VILT Sales Competency design to build awarenss both for VILT Learning Solutions and Competencies. Coaching and mentoring.Selected Contributions:Pionereed and implemented the End-user Key Account Program in Russia, Poland, Turkey. Customized and organized as IBG Way to Market workshop in TurkeyDesigned and implemented the IBG Way to Market workshop for Central Eastern Europe (CEE).Built the Sales Coaching Playbook, coordinated Sales Coaching Organization in CEE leading its monthly management rhythm to drive efficient growth and keeping it sustainable.Revitalized Customer Focused Sellling, penetrated 90% of the sales reps led the certification of the Sales Coaches for self-sufficiency in the region.Led and leveraged Cracking The Sales Management Code in the region right after its launch in the USA with 80% penetration of the target audience. Contibuted to the design and implementation of the Country Business Leaders & Business Development Managers development program as well as the Area Development Program within CEEMEA

Istanbul, Turkey

Reporting to Corporate Learning DirectorManaging the Modern Trade, Immediate Consumption and Trade Marketing Capability Development Department by leading 3 direct report associates. Responsible for development and implementation of executive programs and/or projects to meet the specific needs of 10 Coca-Cola İçecek (CCI) countries within Central Asia and the Middle East including Pakistan. This position provided leadership in building organizational capabilities and developing strategies to impact the business growth in these countries.Selected Contributions:Designed and conducted courses like: Situational Leadership Shopper Marketing & Merchandising Shopper Driven Category Management Revenue Growth Management Insight to action Effective Retail Messaging Targeted Selection CCI Marketing Summit Mini-MBA Proposing and Negotiating from strength Sales AcademyOrganized and facilitated three different Financial Courses welcoming 112 associates from all around the world within the Coca-Cola System. 21 countries have been participated to the program.Produced “Marketing Fundamentals Program” which reached 550 associates within CCI countries. The program has been acknowledged by TCCC Japan and China.Initiated and led “Shopper Marketing and Merchandising” project in CCI and cascaded it down within the countries.Initiated and led “Insight to Action” project within the CCI and TCCC Turkey BU. The outcomes are being adapted within the customer business plans successfully.Pioneered Mini-MBA program for selected future leaders which led to graduating 110 professionals graduated in the company.

Conducted training courses throughout the globe and taught exclusively Colgate employees in Belgium, Italy, Greece, Bulgaria, Hungary, Poland and Turkey. Selected Contributions:Played an important role in the generation of new global program Customer Marketing 5Ps (Price, Promotion, Placement, Product, POP & Media).Achieved 4.8 average out of 5 on the evaluation results which encompasses 500 participants in 7 different countries in teaching Proposing and Negotiating from strength curriculum.

Istanbul, Turkey

Reporting to Sales DirectorLed all three sales channels and four categories of the company. Managed trade expenses to maximize net sales and operational profit. Provided price list and promotion plan in a high inflationary environment. Monitored of competitors to benchmark increasing not only the shelf intake but also balancing average selling price of the products. Developed customized plans to boost the distribution and awareness of the products.Main Responsibilities:Implementing and explaining the importance of 5Ps (Product, Price, Promotion, Placement, POP & Media) Leading successful implication of targeted ASPs (Average Selling Price) of all categoriesGtN (Gross to Net) Management ( Managing Trade related expenses)Channel Based Sales Management Channel Based Promotional ActivitiesChannel Based Merchandising ActivitiesCoordination with Finance, Logistics, Marketing and Field SalesPOS (Point of Sale) AnalysisCategory Management

Greater New York City Area

Reporting to Drug Sales DirectorProvided a high level of category management and leadership to support Walgreen and Eckerd drug stores. These two accounts were within the top 4 chain drug accounts in the US and represented 46% of Colgate’s US drug sales generating $101 million in 1999. Achieved strong growth in sales dollars (41% for Eckerd and 28% for Walgreens). My main responsibility were in the following areas:• Financial Management• Brand Strategies and priorities• Account Planning• Category Analysis and New Item introductions• Shelf Management: “Fair share of shelf”• Promotional Analysis• Communications• Efficient AssortmentAwarded “You Can Make A Difference Award” on Colgate’s Golden Standards’ in category management and successful implementation of a new product line.

Istanbul, Turkey

Reporting to Drug Sales DirectorResponsible for managing a sales channel by developing business plans to maximize opportunities among existing and potential national key accounts. Strengthened long term relationships leading to increased sales and customer service. Planned innovative promotional programs in order to gain incremental business. Monitored market information and competitor activity. Negotiated prices and contracts. Implemented strong commercial and mutually beneficial systems and controls. Improved unit sales volume, market share and product profitability.Selected Contributions:30% increase in sales compared to last year in first quarter50% increase in sales for one existing customerExceeded budgeted sales by 200% using targeted promotional activityAccomplished new listings and increased penetration by 14% in the existing channel

Istanbul, Turkey

Reporting to PresidentOrta Anadolu is the largest and the most prestigious denim manufacturer in Europe. Its major customers are Levi’s, Lee & Wrangler (VF Group), Replay. Main Responsibilities:Coordinated production planning & control, sales & marketing and customer service, in addition to maintaining the flow of information between each function and the president.Selected Contributions:Established an inventory, production and sales reporting system which enabled top management to plan sales taking into consideration the existing inventories and future production.⎫ Developed a system for consolidating sales planning.Increased efficiency in production scheduling from 65% to 85%.Developed a "Target Customer" program to recognize key customers.Implemented "partnership" programs with key customers.Structured monthly sales and marketing meeting to coordinate export and domestic marketing programs.

Master Of Business Administration (Mba), General Management And International Marketing

Activities and Societies: Scholarship

Bachelor Of Science (Bs), Chemical Engineering

Education record