“Even” is a top Brazilian construction company. My job was to manage all digital channels, overseeing a 7-digit digital marketing budget.- In 7 years, more than 1,000 flats and offices were sold through digital channels. - The digital sales rate compared to traditional sales grew from 12% (2010) to 35% (2016). The main source of sales was the Lead Generation through digital campaigns (PPC, display, social, e-mail, landing pages and affiliates). I have also managed the company’s websites, social media and SEO with a team of 3 people and external agencies.

I had planned digital projects for Pepsi in Latin America. Working with local agencies from each country, digital campaigns and microsites highlighted Pepsi music and sports sponsorships respecting the culture from each territory. The campaigns were pushed through PPC, display and social media.Clients: Natura, Pepsi, Itaú, Telefonica, Gol Airlines

Sandero Stepway was the first car in Brazil launched using only digital channels. I had managed a 6 month campaign with special microsites, banners, PPC, YouTube and social media. More than 100 banners, YouTube videos and a special website were produced in one of Brazil’s largest digital campaigns.

Development of the digital department of the agency, fostering digital transformation at the agency and at clients. Integrate digital and traditional campaigns and adapt Japan innovation to the Brazilian market. Clients: Sony, Toyota, Ajinomoto, Fast Shop

- Project management of digital campaigns for the clients- Time, budget, scope and KPI management- Clients: Pfizer, Samsung, MasterCard, Carrefour- Main case: Samsung was entering the Brazilian market and would like to increase the number of online subscribers. I have successfully planned and managed more than 10 digital campaigns (microsites, landing pages, PPC and display). In a Mother’s Day campaign, an online competition offered free cinema tickets for 2 people (mother and son/daughter), for a specific session. The best Mother’s Day messages would win the tickets. As a surprise, those messages were shown on the movie screen before the movie.

Plan, produce and run digital campaigns (PPC, Display, landing pages, websites, apps). Clients: Microsoft, Intel, AMD, Petrobras, AT&T, Colgate, United Airlines