As a Senior Paid Acquisition Specialist at Eskimi, I lead and execute online marketing campaigns across various channels and markets. I leverage my expertise in Google Analytics and Google Ads to optimize the performance, reach, and ROI of the campaigns, and report on the results and insights. I also collaborate with internal and external stakeholders to align the campaign objectives, strategies, and budgets with the clients' goals and expectations. Before joining Eskimi, I worked as a Group Performance Manager at Havas Media Group Poland, where I managed a team of online marketing specialists and oversaw the delivery and quality of multiple projects for key accounts. I also worked as an Online Marketing Consultant for several businesses, providing them with tailored solutions and recommendations to improve their online presence and visibility. I have a degree in Inżynieria produkcji from Politechnika Warszawska, where I learned the fundamentals of production engineering and management, as well as the skills and tools to analyze and optimize complex systems and processes. I am passionate about online marketing and its potential to create value and impact for businesses and consumers. I enjoy learning new trends and technologies in the field, and applying them to my work. I am also committed to continuous improvement and professional development, and always seek feedback and opportunities to grow my skills and competencies.