LipCo Foods is a multifood corporate brand that includes companies and brands previously present in the SuperDrob and CPF Poland Groups.

In my role as National On Premise Director, I have been giving wings to people and ideas.The consumer has always been at the heart of everything I do based on data, insights and daily observation of a rapidly changing world.I'm experienced Sales and Marketing professional with expertise in New Business Development, Sales Operations, Product Development, and Business-to-Business (B2B) sales.- With an efficient and effective team, I have doubled volume shares and increased value shares in the last ten years, while remaining the category leader in the On Trade and Festivals landscape. We ended 2022 with +10% volume growth vs. BP2022 and +20% distribution growth vs. YAGO."Success is not final, failure is not fatal: it is the courage to continue that counts." - Winston Churchill- I created and managed budgets and forecasts, ensuring P&L targets were met and exceeded.- I Managed the sales pipeline, implementing strategies to increase conversion rates and drive overall sales growth and worked with cross-functional teams to design and execute a comprehensive sales strategy - 3 x 3 years missions over last decade.- I Implemented a data-driven sales strategy, leveraging data and insights to drive targeted and effective distribution programs and sales campaigns."Data is a treasure, and like all treasures, its value must be discovered and its worth defended." - Brett Hurt

• I carried out Sales Plans - Ex- Factory, and Re-Sale in subordinated Region• My role was crucial in instrumental driving P&L improvement through effective cost management and revenue growth initiatives (+3 mio PLN net in 3 years)• I've managed Sales Team (consisting of 7 Sales Representatives) covering a quarter of Poland (major cities: Warszawa, Płock, Włocławek, Toruń, Olsztyn, Białystok)• I was representing Poland in international Sales and Marketing Projects (Market Segmentation, POS Composer Tool) • I developed strategy for the On Trade Department – "New Product on the Beer Market" Achievements :- annual assessments on the 4th level in 1-4 scale – "High Potential"- triple winner of the internal Champions League and double winner of the "Yellow Shirt Leader"- year by year dynamic sales increase in volume and value vs. YAGO on decreasing keg market - creating the well motivated Sales Team and getting new Key Accounts such as the Accor Group.

• Negotiated agreements and cooperation frameworks with local and state Food and Beverages nets• Participated in developing sales and marketing strategies under annual Business Plans• Was solely responsible for the “Flight Club” and “Perfect Serve” projects• Reported sales and marketing results weekly, and monthly• Maintained business relationships and led sales projects with the main clients and food/catering warehouses• Trained, monitored, developed motivational systems, and evaluated employees

• Represented the company and ensured that the brand was positively received• Negotiated agreements with the most important partners/contractors • Introduced and was responsible for the „Red Bull Vodka” project• Maintained business relationships with various food/catering warehouses • Maintained a list of employees and wrote up employee reports via the „on-line reporting” system • Was solely responsible for the „Red Bull Flair Academy” – a bartender training course in the „working flair” style of bartending• Trained new employees and developed motivational strategies

• Initiated and maintained business relationships with clients• Negotiated contract terms with primary partners• Organized promotional materials for the Gauloises brand• Organized the „Club Liberte” promotional events for the Gauloises brand• Wrote up sales reports