Chase Ezell Email & Phone Number

Focused on helping SMB's audit and optimize digital channels for maximum lead capture, conversion, SEO, and other goals, with particular experience and energy in the B2B marketplace. Very experienced in creating marketing strategies and frameworks to ensure marketing and sales alignment and success, including inbound best practices. Fractional CMO to small businesses who want a senior marketing voice on the leadership team without a full-time need.

Nashville, Tn

Golden Spiral is an integrated marketing agency focused on meeting the unique needs of B2B companies in the technology arena. Established in 2011, we are headquartered in Nashville, TN and serve a client base that spans the nation. We excel at translating complex tech-driven offerings into market-focused solutions that speak to buyers' real needs. • Facilitated demand generation and nurturing tactics to drive engagement and new business, both for Golden Spiral and our clients in B2B technology • Assisted clients/team in articulating scope of work, proposal development• Created marketing strategies and tactics for new and existing clients • Directed internal resources in the execution of marketing and campaign plans• Valued part of leadership team contributing to operational, growth, and people strategies• Led content strategies, SEM/SEO, Hubspot marketing/CRM

Planned, executed, analyzed and adjusted all things web marketing for subscription-based website MyTotalMoneyMakeover.com (now EveryDollar.com):• Strategic and tactical execution of marketing campaigns, promotions, and messaging on Daveramsey.com (primary membership lead source) • Messaged, executed, and optimized email campaigns and landing pages to membership and other leads lists • Created lead generation, capture and nurturing tools, in addition to form abandon campaigns and retargeting• Developed content marketing strategy and positioning with content team• Created and implemented SEM (PPC and SEO), social advertising (facebook) campaigns• Closely collaborated with design, technical, and product development teams to execute effectively and efficiently

Nashville, Tn

Instrumental in year-over-year growth for this web-centric MarCom agency. Defined operational processes, such as project management flow and resource allocation, and focused on lead capture (sales and marketing) and client nurturing (account management) strategies:• Account management and nurturing with strategic accounts such as ExxonMobil, Corrections Corporation of America, Invisible Fence, Renal Advantage, and others • Worked with new clients to develop web marketing and content strategies, value propositions, and branding; managed all tactical execution • Strategized with development team to create online tools for resource/project tracking, budget estimating, and RFP response templates. • Analyzed web trends for key accounts to drive recurring revenue and ongoing optimization projects• Managed team of 5 at the peak of growth

Franklin, Tn

Innovative market disruptor in the executive recruiting industry focused on connecting job candidates and decision makers in the Nashville area via email and website. Co-founder of this unique web-based start up charged with the design and development of website, web processes, email marketing and sales lead generation, and daily operations and communications: • Developed website architecture and led design team from Cabedge in site buildout and database functionality; created messaging and positioning • Created and launched weekly email campaigns of job candidates to decision makers using Emma • Optimized website for search engine positioning and keyword search• Created a host of sales and business development communications supporting lead generation and closings• Co-created extensive business plan, budget, new market roll-out strategies, and other tactics

eLearning company that captured, enhanced, and extended digital learning, marketing, and training events. Notable clients include GE Medical Systems, Johnson & Johnson, GSK, Hilton, University of Florida College of Pharmacy, Department of Defense, and other corporations, universities, and non-profit associations:• Led the strategy, execution and analysis of B2B email marketing campaigns; results represented $2 million in sales (20% of total projected sales) • Primary liaison and consultant with DigiScript clients in the development of multi-channel marketing tactics to increase consumer awareness and utilization of DigiScript product • Created targeted email campaigns for pharmaceutical clients such as GSK, AstraZeneca, and Lilly; success led to significant lead referrals and innovation within the Pharma Marketing Code.• Additional responsibilities included development of multimedia product tutorials, cohesion of web and printed marketing collateral, client case study development, strategic product planning, pricing, and positioning, and web/print content development

Startup online retailer providing premier outdoor clothing, equipment, and information for adventure sports enthusiasts. Began in 1996, in partnership with Knoxville-based River Sports Outfitters, as first e-commerce specialty outdoor store on the web. Named as “Best of the Web” by Forbes and Time in 2000: • Increased sales, brand awareness, and customer acquisition via online and offline marketing strategies including e-mail newsletters, banner and print advertising, content, and affiliate marketing • Led the web development team in recreating e-commerce website, improving length of time on site from 4 to 14 minutes and average order size from $98 to $168• Extended GearPro brand and increased incremental product sales by cultivating the company’s extensive affiliate program to over 700 partner web sites – accounted for 25% of gross revenue • Designed and deployed monthly targeted email newsletters• Additional responsibilities included market research, sales forecasting, and strategic marketing planning and budgeting