Cezska Leong Email & Phone Number

Kuala Lumpur, My

• Developed and maintained fleet, warehouse and manpower dashboards to provide actionable insights on key operational metrics for the country team and leadership• Mentored 10+ team members in SQL query writing and dashboard creation, fostering a data-driven culture• Designed and launched a new workforce model which resulted in 67% reduction in cost. Built end-to-end process from recruitment to workforce payment automation with validation for employee shifts, incentives and fraud validation. Leveraged data analysis to optimize workforce allocation and resource utilization.• Designed and implemented a data-driven theft prevention and recovery model, resulting in 80% reduction in vehicle loss rate. Utilized data analysis techniques to identify patterns and anomalies indicative of theft and develop effective prevention strategies.• Successfully launched and managed 4 operating areas, consistently maintaining an average utilization rate of at least 70%. Leveraged data insights to optimize operations and resource allocation for maximum efficiency• Launched a new vertical — a subscription-based model and grew user base to 270 active rentals within 5 months

Malaysia

Malaysia

Kuala Lumpur, Malaysia

Selangor, Malaysia

– User Acquisition –Implemented tracking for user acquisition, optimized campaigns:• Increased number of monthly signups by 300%• Reduced cost per signup by 50%• Increased conversion rate by 50%– UI/UX –As part of my work contract, I was required to spend 20% of my time working for Supplybunny (e-com for wholesale groceries)• Researched and made recommendations for UI/UX improvements• Developed mockups• Create specifications for UI/UX changes

Kuala Lumpur, Malaysia

– Google SEM –Meticulously overhauled the entire Google AdWords account and significantly improved ads performance:• Increased CTR by 60.5%• Increased search impression share by 35%• Reduced cost per lead by 23.66%• Increased conversion rate by 38.13%– Facebook Paid Ads –Ran remarketing ads and targeted users according to customers’ buying journey:• Reduced cost per lead by 84.44%– Data Architect –Created and automated dynamic funnel reports using Google Sheets QUERY language• Reduced time taken for reporting• Minimized human error

Kuala Lumpur, Malaysia

– Business Development –• Sourced for potential vendors– Website Administration –• Assisted in website upgrade• Perform simple statistical work eg. checking database, cleaning up and verifying data– Marketing –• Devised and executed online marketing campaign• Assisted in marketing events such as exhibitions, roadshows and "LocalUsher Fun Trips"– Content –• Design and executed marketing collateral to support social media campaigns and offline marketing campaign• Manage, write and publish quality original content for website and social media channel• Video editing

Digital Marketing Quantum Degree

Bachelor’S Degree, Business Administration And Management, General

Dean's List (2014-2017)