Curtis Ferguson Ii, Ed.D., M.B.A., M.S. Email & Phone Number

Los Angeles, Ca, Us

Appleton, Wi, Us

Develops recruitment and admissions initiatives to meet enrollment targets.Regularly analyzes data, competitive landscape, and enrollment trends to shape, guideand direct enrollment planning and objectives.Creates and executes targeted digital marketing and marketing strategies to includepaid search, pay-per-click web and mobile advertising, and geo targeting to generateinterest and engagement with key student and applicant segments.Develops comprehensive messaging for all phases of the enrollment process, working incollaboration with university teams and partners, to support all marketing channels(social media, advertising, affiliate, search, etc.)Works with marketing teams across the university to guide development and creation ofadmissions materials, micro websites and other materials, as appropriate, to drive leadgeneration, application volume, student success and conversion.Designs and leads the overall student acquisition and success process to promotestudent success, student engagement, student retention, and ongoing student success.Support the VP, Enrollment in promoting a culture that focuses on equitable access,inclusion and belonging, holistic student success, and data-informed policy and practicesin service to enrollment, retention, and graduation goals.Work with campus stakeholders to develop and implement broad strategic enrollmentinitiatives to support both institutional and systemwide goals for equitable access,retention, and graduation.Partner with the Office of Institutional Research to develop and track metrics, andevaluate the effectiveness of strategic enrollment initiatives and goals.Ensure compliance with applicable policies and procedures related to strategicenrollment management.Create and sustain a culture with staff that promotes excellent communication, healthygroup process, and goal-centered accountability.Train, and supervise professional staff necessary to carry out strategic enrollment

Los Angeles, Ca, Us

Developed recruitment and communication strategies for multicultural and underrepresented students that integrated with the overall recruitment and communication plan.Engaged with internal and external diversity-related organizations that supported the University's strategy.Served as liaison to internal multicultural support and alumni organizations.Identified and coordinated Undergraduate Admission relationships with the national database of community-based organizations, leading territory managers to facilitate relationships in their respective assigned territories.Identified appropriate outreach activities for engagement to meet the University's mission and strategic plan.Coordinated and led programs within Undergraduate Admission recruitment and yield efforts for enrolling students of color.Led training that contributed to a work environment that encouraged knowledge of, respect for, and development of skills and strategies to engage with those of other cultures and backgrounds.Provided mentorship, leadership, and guidance for entry-level professionals in areas pertaining to multicultural recruitment.Researched and guided implementation of appropriate best practices for multicultural student recruitment within Undergraduate Admission.Provided timely and relevant reports regarding measurable outcomes and goals.

Greencastle, In, Us

Created and implemented a three-year multicultural recruitment strategic plan that increased student of color enrollment from 19 percent to 24 percent Managed recruitment in Indianapolis, Indiana and the southeast United States, which includes conducting information sessions, visiting high schools, completing admission interviews, and following up with prospective students and parentsSupervised, trained, and evaluated staff, and served as chair for the multicultural recruitment teamServed as an academic advisor for students on academic warning Traveled to South Korea and Pakistan for international recruitment, which increased applications from each country by 40 percent

Ithaca, Ny, Us

Managed Multicultural Programs for 200 students; including academic, career, financial, and personal advising. Coordinated and provided current student data to admissions to help inform multicultural recruitment and selection strategies.Managed all facets of the Prefreshman Summer Program, including course selection, activities, and supervising 2 program assistants.Advocated for multicultural students at academic review meetings with faculty and administration; including, monitoring academic progress for at-risk students and generating annual reports.Managed and oversaw SHA Higher Education Opportunity Program (H/EOP) and compile reports to meet NYS requirements.Served as the liaise with the Committee on Special Educational Projects (COSEP) and the Office of Academic Diversity and Inclusion (OADI) to bring campus-wide programming and opportunities to SHA students.Advised the National Society of Minorities in Hospitality (NSMH), Cornell Chapter.Developed and oversaw a programming budget of over $45,000/yr.

Ithaca, Ny, Us

Managed Multicultural Programs for 200 students; including academic, career, financial, and personal advising. Managed all facets of the Prefreshman Summer Program, including course selection, activities, and supervising 2 program assistants.Advocated for multicultural students at academic review meetings with faculty and administration; including, monitoring academic progress for at-risk students and generating annual reports.Managed and oversaw SHA Higher Education Opportunity Program (H/EOP) and compile reports to meet NYS requirements.Managed multicultural recruitment including, recruiting from diverse populations, counseling on the college application and selection process. Advised the National Society of Minorities in Hospitality (NSMH), Cornell Chapter.Develop and oversee a programming budget of over $45,000/yr.

Ada, Oh, Us

Managed multicultural recruitment including, recruiting from diverse populations, counseling on the college application, selection, financial aid process, and meeting specific enrollment goals. Managed recruiting for specific geographic regions in Michigan, Chicago, IL, and all states west of the Mississippi River. Conducted information sessions, and followed up with prospective students and parents.Provided support for multicultural students and worked directly with the Office of Student Services on retention and student support.Designed promotional advertising/media for multicultural recruitment.Coordinated events including, open houses, admission days, and on/off campus programs and receptions.Co-edited a grant for multicultural recruitment mentorship program; awarded a yearlong grant from Ohio Foundation of Independent Colleges.Supervised, trained, and evaluated 11 student workers.

Ithaca, Ny, Us

Supervised and managed 2 residence halls with a summer population of 175 students.Supervised, trained, and evaluated 1 professional staff, 2 senior student workers, and 21 program assistants.

Kingston, Ri, Us

Designed a section of the University’s new strategic plan that incorporates diversity programming, staff development, and general cultural competency for the URI Residential Life Department.Managed the university condos. Supervised and managed the Rainbow Diversity House, which is a living community dedicated to social justice. Supervised, trained, and evaluated 2 RAs

Providence, Rhode Island, Us

Supervised and managed 3 residence halls with a summer population of 400 students and 14 RAs.Participated in on-call rotations and responded to emergency through Brown’s campus.Coordinated fire drills, and managed chaperones assignment for entire summer program.Voted Most Distinguished Community Director for the summer.

New London, Ct, Us

Identified top “multicultural” high schools in the US and targeted regional and national non-high school programs.Read applications, and participated in the committee selection process.Developed a partnership program curriculum for 9th and 10th graders.

Oberlin, Oh, Us

-Conducted interviews and gave tours to prospective students.-Worked on special projects such as help organize and coordinate the student of color visitation weekends.-Hosted prospective students, and wrote follow-up e-mails and postcards to prospective students.

Oberlin, Oh, Us

• Helped promote community and unity in the first-year residence hall through monthly programming and attending weekly hall council meetings.• Received and completed weekly reports pertaining to the residence hall.• Received the award for Most Improved RA in May 2005

Doctor Of Education - Edd, Organizational Leadership

Human Services, General

M.B.A., International Business

M.S., Human Development- College Student Personnel

B.A., Classics

Classics