At CommentSold, the largest live video commerce company outside Asia, I simplified complexity to unlock growth and create value. Leading go-to-market strategies and multi-channel revenue initiatives, we maintained $1.1 billion in Gross Merchandise Value (GMV) in 2023 across direct sales, partnerships, white-label solutions, and reseller business lines. Our unique products tailored for creators and small businesses, like the "business-in-a-box," introduced predictable recurring revenue and empowered entrepreneurs to succeed.Halving Customer Acquisition Cost (CAC) required a blend of creativity and discipline—streamlining SEM, SEO, and distribution strategies. Simultaneously, redefining customer education and coaching improved Net Revenue Retention (NRR) by over 20%.I built an energized, collaborative team culture where everyone understands their role and the bigger picture. By removing bottlenecks and championing accountability, we have defined “success” by delivering on the numbers while creating opportunities for customers and employees.

TeamViewer GmbH was founded in 2005, with global headquarters in Germany, and is fully focused on development and distribution of high-end solutions for online collaboration and communication. Teamviewer has more than 2.5 Billion devices connected in 200+ countries. We have more than 46 million connected at any one time and over 750,000 devices activated daily. Our software is currently available in more than 30 languages across the globe. As President of the Americas I was responsible for the full P&L for North America, South America and Latin America. The responsibilities include all Marketing, Inside Sales, Enterprise Sales, Channel Partnerships, Customer Support, Human Resources and Operations.I led the Americas region, encompassing 28 markets and 38% of global revenue. Scaling regional revenue from $37 million to $172 million within four years required a team-first approach and a laser focus on execution. Transitioning from perpetual licenses to a SaaS subscription model, we achieved a 96% customer conversion rate and laid the foundation for one of the largest IPOs globally in 2019.We expanded revenue channels through mid-market, enterprise, and reseller launches, growing channel revenue from 2% to over 20% of regional sales within two years. Along the way, I championed a culture of transparency and shared purpose, ensuring every team member understood how their work contributed to our success.Teamviewer went public in September 2019 - TMV.de - in the largest European IPO of 2019. This was the largest IPO in Germany in 20 years and the largest software IPO offering ever. Teamviewer went public with a market cap of ~5.3 billion Euros ( ~$ 6 billion). Beginning Q4 2020 Teamviewer is a member of the MDAX and trades on the DAX with a market cap of ~ 8 billion euros (~ $10 billion).

Investing is about more than capital—it's about believing in bold ideas and the people behind them. At 2512 Elves Family Office, We focus on calculated risks, fostering innovation, and empowering visionary entrepreneurs to thrive. Meeting founders, celebrating their successes, and contributing to transformative growth across industries energizes me. Our portfolio reflects a commitment to strategic diversification and aggressive growth, with investments spanning technology, consumer goods, sustainability, and more. INVESTMENTS:Direct Investments:✦ Hawaii Coffee Company✦ Kagwerks✦ Pyramid Biosciences (acquired by Biohaven - BHVN)✦ Proletariat (acquired by Blizzard - (MSFT))✦ ZincFive, Inc.✦ gearUP✦ Burgerville, LLC✦ Bridgetown Natural Foods✦ Appex✦ Outpost✦ Cart.com✦ Second Nature✦ Purely Elizabeth✦ Creditspring✦ JobGet✦ Postscript✦ US Bitcoin Corp (merged with Hut 8 (Hut 8))✦ CoinList✦ FreshBooks✦ TAPPP✦ The Route Beauty✦ Bitvore✦ SecurityScorecard✦ WHOOP✦ Appcues✦ DataRobot✦ Currency Cloud (acquired by Visa(V)✦ Omaha National✦ Orchard✦ EVRYTHNG (acquired by Digimarc)✦ Fracture (acquired by Summit Partners)✦ Cocktail Squad (bankrupt)✦ Plastiq (Bankrupt)✦ Splash Financial✦ AppThis (acquired by Mundo)✦ Jet SweepFund Investments:✦ Focus Growth✦ Delta-v Capital Fund 4, Fund 5✦ Drive by DraftKings✦ Two Lanterns Venture Partners✦ Permira - Funds P7, P8, PG1, PG2✦ New Form Capital✦ Emerald Park Capital✦ Spanos, Jesse, Barber - Fund 1, Fund 2✦ Bat Shit Crazy Ventures (formerly erli Ventures)✦ Emerald Park Capital✦ Wavemakers Partners✦ DCM - Fund 4, Fund 5✦ Milestone Partners - Fund 2, Fund, 3, Fund 4, Fund FS✦ Wavemakers Partners✦ Archetype - Fund 1, Fund 2

(Sold to Mundo December 2018)Formerly the Chief Business Officer. I am an Investor and Executive Advisor to the Company and Founders. I am involved in a strategic manner with the founders on growth, market, product and business and corporate development. AppThis is a global business that provides mobile App recommendation to consumers in over 200 countries through its ad units placed all over the mobile web and within other apps. AppThis operates a proprietary algorithm utilizing data analytics that decisions the best app out of the over 40,000 in its platform for both the user and the experience for the publisher. The AppThis machine learning platform continues to learn from and apply the analytics from the successful installs and post-install utilization. The mobile web and in app units are both standard and native in format providing both publishers and app developers accretive monetization of their mobile inventory without annoying banner ads or non brand safe direct response campaigns.In less than two years over 2 million apps are downloaded a month through the proprietary AppThis recommendation and decisioning platform.

Spent a year helping an investment grow from ~$1.4 mm in revenue to over $18 mm in revenue. Worked with the Co-Founders to build a global operation with offices in London, Israel and a China strategy. Built a a sophisticated operation ready to scale and compete on a global stage..AppThis is a global business that provides mobile App recommendation to consumers in over 200 countries through its ad units placed all over the mobile web and within other apps. AppThis operates a proprietary algorithm utilizing data analytics that decisions the best app out of the over 40,000 in its platform for both the user and the experience for the publisher. The AppThis machine learning platform continues to learn from and apply the analytics from the successful installs and post-install utilization. The mobile web and in app units are both standard and native in format providing both publishers and app developers accretive monetization of their mobile inventory without annoying banner ads or non brand safe direct response campaigns.In less than two years over 2 million apps are downloaded a month through the proprietary AppThis recommendation and decisioning platform.

LifeLock is the leading provider of proactive identity-theft protection products and services for consumers—and consumer risk-management services for enterprises. Our identity theft protection and remediation services help provide some peace of mind for our nearly 4 million members.As Partner Revenue Officer (PRO) - I am responsible for managing, growing and driving all revenue coming through our partner channel. This channel is responsible for nearly 50% of LifeLock's overall revenue. The focus is on five channels - Co-Marketing, Affiliate, Embedded, Employee Benefit and Breach. We focused the business to target eight industry verticals which some have a few sub-categories. Rebuilt the leadership with top performers from throughout the industry to create the most talented, high-performing team in the industry.Additionally, managed the account management, sales operations, forecasting and pricing, sales engineering, customer retention and account operations. Over 1,200 global accounts focusing on new member acquisition, retention, ARPU growth and satisfaction.I redefined how we approached partner revenue by focusing on clarity, alignment, and execution. We grew partner-driven revenue by 30% year-over-year, with partner channels doubling their contribution from 20% to 40% of total company revenue. This success was rooted in rebuilding the go-to-market organization and expanding partnerships to over 200 across diverse sectors, achieving revenue contributions of 40% and gross margins of 70%.Reducing customer churn by 50% involved more than data-driven insights; it required empathy and understanding. By educating customers and listening to their needs, we created lasting relationships that drove retention and satisfaction. ( LifeLock (now Gen) was acquired by Symantec for $2.7 Billion in February 2017)

TruEffect is a data and ad technology company with a patented-technology platform that enables marketers to leverage their customer relationship data to improve their display advertising performance and cost of performance. TruEffect connects customer data with content, targeting, measurement, and media in ways never before possible.As the only company able to seamlessly deploy First-Party data web-wide, we provide targeting, measurement, attribution, data mobilization, and ad serving all within a single platform. Our services are available on a hosted, managed, or licensed basis.TruEffect has become the market leader by growing its customer and usage base to over 195 countries globally. Grew Revenue >50% a year for three years. Closed large partnerships with Charter Communications, Ancestry.com, Viking River Cruises and Camelot Communicatons among others. Opened offices in NYC, California and Chicago. Launched both enterprise and self-serve platforms in order to satisfy Enterprise, Mid-Market and SMB level customers.Raised Series A round in 2013 at a $30 mm valuation and in 2014 raised $5 mm from Charter Communications at a $96 mm valuation.

(Company Sold to Callidus Cloud (now Part of SAP))

Manage all Operations for the leading technology company in the Online and Offline Data Measurement, Targeting and Analytics Field. Oversee Enterprise Product, Marketing, PR, Privacy, Analytics, Sales Support and Order Management. Launched new verticals with 100% YoY growth in Telco, Financial Services and Travel. Optimized and rebuilt DLX Network, Data Solutions, Reporting and IO services. Drove business to ~40% growth YoY with minimal opex growth and Increased gross margins. Launched internal process systems for CRM, IO approvals, marketing, recruiting and intern programs. Negotiated and managed Enterprise 3rd party and strategic operational partnerships. (Datalogix was acquired by Oracle for $1.1 Billion)

Currently Manage the Partnerships and Operations for our Global Broadband Business, Search Affiliate & Toolbar Business, NA Mobile Business as well as our Strategic Partnerships.

Built and managed the eCommerce and Direct merchant business divisions for Solidus Networks. Headed all aspects of the business and grew to nearly 75,000 merchants customers both online and brick and mortar.

Head up Business Development, E-Commerce, Sales and strategic deals that increase or develop existing and new revenue lines. Additionally, where we can increase our exposure in other channels in order to grow our user base.