Claudio F. Alonso Email & Phone Number

Buenos Aires Province, Argentina

In my current role as the Head of Customer Engagement & Insights at Strata Analytics, my leadership approach is centered on driving innovation and ensuring a clear direction for our practice areas, with a particular focus on leading from the front in emerging fields. The main goal of my department is to utilize data, customer insights, and technology to create effective customer engagement initiatives for our clients. We use data-driven insights to design and execute strategies that enhance customer experiences and foster lasting relationships. I've structured a dynamic team comprising experts in:• Campaign Optimization & Customer Experience• Marketing Automation• Performance & Insights• CDP & MarTech IntegrationsThis collaborative team structure delivers very good results and enables us to stay at the forefront of industry advancements. Additionally, I oversee projects with cross-functional teams, collaborating with Data Ops, Advanced Analytics and Cloud Architecture contributors. Moreover, I actively participate in generating proposals and the sales process, contributing to our company's growth and success.

As the Head of Marketing Solutions and Technologies at Strata Analytics, I served as the executive and technical lead for solutions involving BI, Data, and Marketing Automation for Strata and its customers, primarily in the telecommunications, banking, and retail sectors. My responsibilities also included project management and delivery.I was accountable for guiding the evolution on the field as well as for leading requirements analysis, architectural design, development, and implementation of solutions for marketing interactions, including direct marketing campaigns, stimulus/rewards, surveys, and other relationship instances. These solutions were seamlessly integrated with digital channels and transactional systems, embracing new technologies like Big Data and Cloud Services. I also ensured data availability for the analytics team, supporting data-driven decision-making.

In 2020 Telecom created a Data Office, and my team and I centered our attention on CustomerIntelligence. Our projects included not only the evolution of Real Time Campaigns and Customer Journeys, but also the inclusion of digital media (web and apps as channels and as source of information and events) and our first steps to the cloud.

Buenos Aires, Argentina

Personal is completing its merger with Telecom, to which Cablevisión is now added. During that process I came to be in charge of 3 Business Intelligence areas:• Data Science & Analytics• Customer Intelligence Automation• GIS (Geographic Information Systems) More than 20 analysts, developers, and statisticians compose these 3 areas. We work to build solutions that support needs across the converged organization and seek to enhance the analytical capabilities of the company through emerging technologies such as Big Data and Hadoop. My main function is to collaborate with key stakeholders (mainly Marketing managers) to explore and design new ways to use the combination of this areas, focusing on improving our knowledge about every customer and on achieving goals usually related to the customer base growth, loyalty, billing and collection. Some of our projects are listed below:• Real-Time Campaigns• Payment Risk scores in the front-end• Geo-based technical pre-feasibility• Convergent View of Customers• Convergent Segmentation

Buenos Aires, Argentina

Working in the Business Intelligence department and leading a team of 14 (own employees, third-party, and an outsourced Software Factory), my main focus was to facilitate and manage the analysis and development of Business Analytics solutions in the company, working with waterfall and agile methodologies, where I performed as a Product Owner as well as a Functional and Technical Leader, ensuring the quality of the produced software and delivery time. Among my achievements:• Campaigns: Implementation of the system, design and development of processes to populate the campaigns datamart, integrate with contact channels and automate the calculation of conversion rates. We also performed an adaptation to send NPS surveys after each interaction in the commercial offices to understand the customer experience. The whole work was done by my team.• Segmentations: on value, on recharge habits, on ussage type. To improve our customer base knowledge. The segmentation was built by the marketing team, while the integration and the automation was done by mine.• Marketing Intelligence predictive models: Customer Retention, Cross-Sell & Up-Sell. To spend the campaigns budget more efficiently. The models were built by the marketing team, while the integration and the automation was done by mine.• Collection Intelligence predictive models: Payment Risk: Application, Behaviour, Collection. In this stage only for internal purposes. The models were built by my team, as well as the integration and the automation.• Social Network Analysis. The work was completely done by my team, the request came from Marketing.• Time series: Sales Forecasts, Inbound Calls Forecasts for attention centers. The work was done by my team.

Buenos Aires, Argentina

Coordinate and control the IT systems management in order to ensure the right usage, performance and security related to them and their committed services. The people working under my responsibility were specialists in the following technical profiles:• Databases• Data Networks• Voice Networks• Hardware• Operating Systems

During my tenure I successfully completed several projects. Among them, these are some of my favorites:• OLAP & Data Warehouse implementation.• Trouble Tickets Software implementation for 3 different management areas.• Adaptation of systems that process the Mobile Switch Centers' call detail files to include additional checkings related to the comparison of file headers with both, file contents and daily resumes.• Business core systems statistical analysis reports.

Comprehensive Oracle databases administration (versions 8i & 9i on UNIX platforms) including:• Engine and tools installation• Database instances creation• Security management• Maintenance tasks• Support for developers on databases issues• Troubleshooting• Patch fixes• Performance & Tuning• Disaster recovery

Argentina

Working for the Polar Group (currently part of the Andina Group), my main duty was the BASIS II implementation project (BASIS II was then the Coca-Cola world-wide commercial software, hosted on AS/400 platforms).I was part of a 4 members team in charge of the implementation on 4 factories and 21 warehouses (widely distributed across the Argentine Patagonia), assigned not only to the technical part of the project (system configuration, programs customization, backup & recovery tasks, troubleshooting, etc.) but also to process re-engineering (pre-sales, inventory, logistics, payments, etc), teaching training courses, users support, and integration with other tools and BI software.At Coca-Cola Polar, I was also a very active part in the first implementation of Microstrategy DSS in Argentina.

Olivos - San Isidro

I worked teaching Microsoft Office and Programming Languages (C and Visual Basic)

Master, Market Research And Data Mining

Project Manager, Project Management

Bachelor, B.Sc In Information Systems (Licenciado En Sistemas De Información)