Carlos Fernández Email & Phone Number

Ciudad De México, Cdmx, Mx

México Df

Directly reporting to shareholders. 40 direct and indirect reports, including the sales force of 5 people. Lead from the development of the business plan for the creation of the company, to market studies, technical and financial estimates, sales and profitability strategies, sales team coordination, implementation and supervision of financial and construction controls, networking government contacts, paperwork management.

Ciudad De México, Distrito Federal, México

• I helped to generate more than 280 million pesos in sales in 3 months. • Developed strategic sales and marketing plans with projections above 2,400 million pesos. Consultancy for the coordination of auctions, development of strategic plans and sales leadership. Review and Analysis of compliance with the OECD Recommendations Regarding Consumer Protection in Electronic Commerce for the protection of customers or participants in electronic auctions. • I helped to generate more than 280 million pesos in sales in 3 months. I coordinated 3 face-to-face auctions with "Sentido Social" in Los Pinos, despite the COVID-19 health crisis, taking care of health protocols. • Developed strategic sales and marketing plans with projections above 2,400 million pesos. Hammer auctions, online and closed envelope.

Mexico City

• Increased sales by ~ 12% per year, reversing 2 years in decline.• Increased the participation in shelf (Share of Shelf) by 15% from 2011 to 2014.• Obtained an increase in sales of 20% (more than 10 million pesos per year).• Increased the sales volume at Tiendas Garcés (Super Kompras) by 25% from 2013 to 2014.Reporting to the Regional Manager of the Central Zone of the country. Responsible for the southern area of ​​Mexico City, Hidalgo and Ecatepec, with more than 100 self-service stores, I had more than 40 people in my charge.• Increased sales by ~ 12% per year, reversing 2 years in decline. I conducted direct negotiations with regional managers of the Walmart, Chedraui and Soriana chains, establishing stronger relationships.• Increased the participation in the shelf (Share of Shelf) by 15% from 2011 to 2014. This, in the categories of dry food, wet food and care and treats in stores in my area, through store redistribution and promoter times, which allowed me to negotiate with managers and heads of sales floor the increase of participation in the shelf.• Obtained an increase in sales of 20% (more than 10 million pesos per year). By implementing new display points in the checkout area for the Pedigree, Whiskas and DentaStix brands (Pouches, Care & Treats). Recognized as the only Executive at the National Level to comply 100% with the indicators of additional exhibitions in all the stores under his charge.• Increased the sales volume in Tiendas Garcés (Super Kompras) by 25% from 2013 to 2014. • As KAM of the regional account, I implemented a growth plan with bundle packs, accompanied by the “Primer Festival Canino Super Kompras”, in which I managed to place the Pedigree and Whiskas brands as the sponsoring brands of the event " Corre con tu Perro " with exposure in digital media and TV.

Mexico City

• Recovered more than 50% of the overdue portfolio (more than 60 days) and reduced payment times from 21 to 5 days.Reporting to the Collections Manager. Responsible for reviewing current credits for more than 5,000 million pesos, improving payment times, reducing overdue portfolio and organizing all physical customer documentation and their digital backup to servers for their availability and immediate consultation on the intranet.• Recovered more than 50% of the overdue portfolio (more than 60 days) and reduced payment times from 21 to 5 days. I implemented stricter formats for the survey and registration, by the engineers of the physical-financial progress of the construction works (our clients worked with PEMEX on oil-platform projects mainly), to have greater control over the dispersions requested by the clients. 500 Million Pesos were recovered by successfully executing this strategy.

Mexico City

• Generated incremental sales of approx. 2,000 million pesos / year (between 10% and 30% vs Year Aug).- Increased sales by 60% (12 million pesos) in the Food Service category in Q1-Q2 of 2010.- Reduced inventory days from 56 to 28 (50%).- Increased In-stock indicators between 1% and 6%.Reporting to the Replenishment Manager for the Grocery area nationwide and in charge of the categories of Paper, Baby Care, Pets and Restaurants.• Generated incremental sales of approx. 2,000 million pesos / year (between 10% and 30% vs Year Aug).- Increased sales by 60% (12 million pesos) in the Food Service category in Q1-Q2 of 2010. I negotiated with the main consumer goods and food manufacturer to finance a market study at the national level, giving this manufacturer preference in the Share of Market. Based on the study, I implemented regionalization of skus, modification of counts and transfers between stores.- Reduced inventory days from 56 to 28 (50%). I made a logistics proposal (without any impact on the supply chain) to the main suppliers of each category, consisting of delivering in beds instead of pallets to reduce vendor-packs. This in turn reduced delivery times (-10%), returns (-25%) and discontinuations (-30%) and raised the Fill-Rate of suppliers by 5% on average.- Increased In-stock indicators between 1% and 6%. By giving daily maintenance to the replenishment system, running daily reports of sales and timing, I automated 100% effective order suggestions, achieving that the In-Stock in my categories was 98.5% on average. I was recognized as “Best Replenisher of the Month” in an average of 6 times out of every 10 months.

Mexico City

Reporting directly to the CEO, responsible for supervising more than 50 people. Management of work personnel, assignment of activities, control of materials, I managed to negotiate the signing of contract numbers generated by the client to process the prompt payment for more than 250 million pesos of the works carried out on the second floor of Casa Palacio Antara and a rooftop booth of Palace de Hierro Durango.

Mexico City

Reporting to the National Sales Manager. Analysis and sales forecasts, effective communication with customers to agree dates and percentages of price changes, make price changes, update our SAP platform regularly scheduling the maintenance of the product catalog.

Executive Mba

Bachelor Of Science - Bs, Ingeniería Industrial