Carlos Fernandez Email & Phone Number

The Universe

New Consulting Model: Focusing on Essentials for Every Business

São Caetano Do Sul, São Paulo, Brazil

- Planning, coordinating, and executing improvement, expansion, and renovation projects, ensuring strict compliance with deadlines and quality standards.- Comprehensive market and competition analysis to identify growth opportunities and provide strategic recommendations.- Leadership in evaluating and improving operational processes to maximize productivity and optimize costs.- Close collaboration with internal teams to ensure smooth adoption of implemented changes and promote a culture of continuous improvement.- Establishment and maintenance of solid relationships with suppliers and key partners.Management of social media, content, and retention and acquisition strategies for new customers.

Región Metropolitana De Santiago, Chile

- Strategic leadership in the marketing team of MG Motor Chile, focused on elevating brand presence and generating results in the Chilean market.- Development and execution of campaigns for product launches, retail initiatives, and brand enhancement, consistently surpassing goals and improving brand perception.- Leadership in comprehensive 360-degree campaigns across various channels, including TVC, radio, OOH, B2B, B2C, digital platforms, and social media.- Management of the brand's website, ensuring flawless e-commerce experiences and optimizing user experience.- Alignment of all marketing initiatives with the Annual Campaign Master Plan to maintain brand consistency and maximize impact.- Measurable Achievements: Positioning of the MG brand among the top 10 best-selling brands in Chile and the leading Chinese brand with the highest Top of Mind in the market.

Chile

- Strategic Leadership: Empowering Chevrolet brand projects and client ventures of General Motors through innovative strategic planning and execution, driving business growth and market expansion.- Comprehensive Campaign Management: Spearheading the implementation of 360-degree campaigns across diverse sectors including product launches, financial services, retail, and brand enhancement, ensuring maximum market impact and ROI.- Market Management Expertise: Successfully managed General Motors markets across Chile, Peru, Bolivia, Paraguay, and Uruguay, overseeing market penetration strategies and driving market share growth.- Procurement Excellence: Ensuring seamless procurement processes and strict adherence to global brand guidelines, optimizing resource allocation and maintaining brand integrity across all initiatives.- Effective Partner Coordination: Collaborating closely with various client partners to streamline communication channels and ensure a unified approach to marketing strategies, fostering strong relationships and enhancing campaign effectiveness.- Adaptability and Market Customization: Tailoring global and regional campaigns to meet the unique needs of each market, driving localized success and maximizing brand relevance and resonance.- Measurable Achievements: Chevrolet led the market in sales and had the best-selling cars in Chile in the Hatchback, Sedan, SUV, and other segments. Among the top 5 brands in the automotive market's Top of Mind.- Measurable Achievements: My contributions played a role in achieving the remarkable success of the globally pitched LATAM Airlines account within the IPG (Interpublic Group). Additionally, I spearheaded New Business Development initiatives within the agency.

- Coordination, supervision, and delivery of online and offline projects with precision and excellence.Close collaboration with prominent clients such as General Motors and Ripley to develop and implement effective marketing strategies.- Recognition for contributions to client success and collaboration resulting in promotion to Director of Accounts and New Business.- Measurable Achievements: Chevrolet was the market leader in sales and had the best-selling cars in Chile in the Hatchback, Sedan, Pickup, and other segments. Among the top 5 brands in the Automotive market Top of Mind.

Región Metropolitana De Santiago, Chile

- Management of distinguished clients, including General Motors (Chevrolet), Ripley (Retail), Capel and Alto del Carmen (Alcoholic Beverages), TVN (TV Channel), and Bci-Tbanc (Bank).- Conducting informative meetings and maintaining daily relationships with clients, promoting solid partnerships and ensuring customer satisfaction.- Development of reports and project monitoring to track and evaluate campaign performance, providing valuable insights to optimize strategies and generate results.- Monitoring and control of campaign execution to ensure on-time and on-budget delivery, consistently meeting and exceeding client expectations.- Measurable Achievements: Recognition as the Best Account Executive of the Year and Gold Effie award with the Spark GT model launch campaign.

Sao Paulo Brazil

- Daily management of CRM and direct marketing tasks and projects for clients such as FedEx, Itaú, and DaimlerChrysler AG.- Development and implementation of effective strategies to drive customer engagement, loyalty, and conversions.- Collaboration with multifunctional teams to ensure smooth execution and delivery of campaigns.

2000, Comunicación Social - Publicidad Y Marketing

Diplomado, Diploma En Integración Digital, Cursando Diploma

Activities and Societies: Digital Integration

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