BRAND/PRODUCT MANAGEMENT, DIGITAL MARKETING/STRATEGY/CUSTOMER EXPERIENCE: A commercial life sciences marketing leader with 20+ years of progressive pharmaceutical marketing experience and a track record for leveraging strategic, analytical, and creative talents to drive demand and consistently meet or exceed revenue targets. Proactively seeks customer insights that drive effective strategy. Experience spans the product lifecycle -including Launch! - across a variety of primary care, hospital, and specialty products. Broad functional area expertise, digital prowess, and a deep understanding of HCPs, Consumers/Patients, and Payers/Channels.I am energized by the opportunity to devise innovative solutions, and excited by advances in the use of technology and digital health to facilitate drug development and to improve the quality and delivery of care to people around the world.Competencies include: HCP and Consumer (DTC)/Patient (DTP), and Payer marketing, strategy and positioning, digital marketing, message development, social media, promotional planning and execution, portfolio optimization, business planning, market research/customer insights, market access/payer marketing, agency/vendor relationship, budget management, cross-functional leadership, and collaboration with internal and external stakeholders.