Christine (Chris) Flaherty - Cmo Email & Phone Number

Indianapolis, In, Us

Lancaster, Pennsylvania, United States

Woodstream Corporation has a broad portfolio of pest control and outdoor brands like Victor mouse traps, Terro ant baits, Perky Pet bird feeders & Safer Brand lawn, garden & pest control products. In my role as Chief Brand & Marketing Officer, I'm responsible for P&L delivery, new product development, marketing communications, media investment as well as consumer research, analytics & insights. I lead a team of 40 professionals across brand management, graphic design, analytics, consumer research, engineering, and project management disciplines.

Indianapolis, Indiana, United States

As the executive marketing leader (CMO) of Heartland FPG, a privately held CPG company, I oversaw a portfolio of 3 business units: 🔷 RETAIL - selling Splenda-branded CPG products in sweetener, drink mix, protein shakes and coffee creamer categories to US & Canadian food, mass, club, drug, and dollar retailers.🔷 AWAY-FROM-HOME & FOOD SERVICE - selling Splenda branded products to Operators, Restaurants & Distributors.🔷 PRIVATE LABEL - manufacturing and selling of sweeteners and liquid drink mixes for US & Canadian Retailers.As CMO I led a department of 25 total team members, including a 6-person internal creative agency:✅ Splenda brand annual & multi-year strategic planning✅ Branded communications: consumer-facing media, social media, healthcare professional marketing ✅ Public relations & Consumer event planning✅ Retail marketing including Retailer media networking investment, Retailer search, shopper marketing, and omni-channel strategy✅ B2B Marketing in the Food Service/Away from Home spaces, including supporting sales calls, new item launches, trade show & event planning✅ Internal creative agency management and design for packaging, eComm content, and social media✅ Agency partnerships in the media, creative development, social media and PR spaces✅ Consumer research, insights, and analytics✅ New product development and in-market launchesI instituted Brand Management at Heartland/Splenda in place of the previous executional and tactical marketing department including a culture turnaround, employee training & development, and creation of the Consumer Insights department. ⭐I’m also proud to have led Splenda growth initiatives that generated +7% $-sales and +2 $-share points over the past 2 years. ⭐

Cincinnati, Ohio, United States

As a Senior Brand Director at Procter & Gamble (a leading multi-national Consumer Packaged Goods (CPG) company in the Fortune 50 with total revenues of $82 billion) I owned the P&L for "9 Elements" Fabric & Home Care mega-brand (Spring 2021 launch) as well as the innovation and insights leader for P&G’s portfolio of Fabric & Home Care products competing in the natural, better-for-you, plant-based segment, which totaled $500 million in annual sales. My role was created to close P&G’s 26-point share gap vs. existing natural cleaning brands (Mrs. Meyers, 7th Generation, Method) – representing a $600 million size of prize.In this role I:✅ I developed and launched a new Fabric & Home Care cleaning brand - 9 Elements - through an internal P&G start-up✅ Managed a 15-person, multi-functional team - including brand, design, sales, finance, consumer research & R&D✅ Developed a multi-year innovation pipeline✅ Shared Consumer research and insights with Retail partners to lead Retailer thinking in the space

Cincinnati, Ohio, United States

As the P&L leader of the +$300 million North American Mr. Clean business I: ✅ Directly managed a 5-person brand team✅ Led direction-setting and prioritization for a cross-functional team of + 20 people , including sales, finance, consumer research and R&D✅ Developed & executed promotion and marketing strategies as well as supporting investment choices✅ Led new product development & in-market launches✅ Led agency partnerships in media, creative development and PR spaces along with creative development ✅ Annual planning and media investment⭐ Though a multi-year tenure on the business I led a decisive, sustained business turnaround growing sales +9%, +20%, +17%, +9% in consecutive years via developing a new communication and media strategy, launching new products and establishing new white space distribution in new sales channels. Mr. Clean turnaround story shared as best-in-class success story by P&G CEO, CFO & CMO with Investors and Trade Press – Sept ‘19 Barclays, Dec ‘19 AdAge, Feb ‘20 CAGNY. Results recognized with 2018, 2019 & 2020 “Best of Brand” award from CMO, Marc Pritchard. ⭐

Cincinnati, Ohio Area

As the Brand Manager of Shopper Innovation, I was the leader of a multi-functional innovation team responsible for Retailer partnerships to drive omni-channel and eCommerce success in response to Shopper behavior evolving to be more digitally and eComm focused. I managed test & learn partnerships with multiple Retailers in order to optimize their websites and apps for consumables shopping:🔷 Amazon (.com, Pantry & Fresh) 🔷 Babies ‘R Us 🔷Costco, to optimize websites & apps for consumables shopping. I also developed best-in-class digital & mobile circular guidance, and led company-wide “How to Win in eCommerce” trainings.

Cincinnati, Oh

I was part of a cross-functional brand team responsible for managing day-to-day operations of the $1B Febreze business. I led the Febreze car air freshener launch, grew the Febreze equity by developing marketing communications, and managed the +$40 million annual media plan investment.⭐Within 6 months of launching Febreze car air fresheners, the product line reached a +30 $-share and greatly exceeded pre-launch sales forecasts.⭐

Greater Phoenix Area

I was part of a cross-functional team dedicated to integrating Iams, Eukanuba, & Innova pet food brands into PetSmart & PETCO’s marketing and merchandising plans. ✅ Managed shopper marketing relationships with P&G Pet Care’s #2 and #4 customers: PetSmart & PETCO✅ Launched Innova, a newly acquired brand for P&G Pet Care, at PetSmart & PETCO✅ Established and managed P&G Pet Care's Pet Specialty channel associate training, responsible to increasing associate recommendations of Iams, Eukanuba & Innova pet food products

Dayton, Ohio, United States

I was part of a cross-functional brand team responsible for managing day-to-day operations of the $1B Iams business. I was responsible for:✅ Business performance tracking, including: sales, merchandising and distribution trends, competitive monitoring, volume forecasting and share reporting. ✅ Project managing the on-time delivery of new product launches. ✅ Developing merchandising recommendations across multiple channels (specialty, grocery, mass, club).

Los Angeles, California, United States

I worked as a systems engineer in a Yoplait yogurt manufacturing plant responsible for yogurt filling lines tracking and efficiency.

Lagrange, Georgia, United States

I worked in the maintenance and reliability department of a polypropylene film (food packaging) manufacturing plant. I was responsible for developing a preventative maintenance tracking system.

Ms, Engineering

Mba, General Business

Bs, Engineering