Christine Fleming Mcisaac Email & Phone Number

New York, New York, United States

Promoted to lead the marketing team after reorganization. Re-envisioned marketing strategy to align with the new direction of the company, new CEO, and smaller team, including two Marketing Directors, one Digital Marketing Manager, five freelancers, and, indirectly, the three-person design team.

New York, New York, United States

Led the coordination, project management, and execution of Sadlier’s marketing campaigns, which include omnichannel, lead generating digital marketing and print collateral across three disciplines. Supported the content development for the website with the goal of SEO optimization. Managed the design team to ensure they deliver all marketing projects—catalogs, brochures, sell sheets, emails, website, image assets—on time and reflecting Sadlier’s branding and standards. Oversaw the business end of the marketing design projects, including working within established budgets, and vetting and coordinating with outside printers, freelancers, and other vendors.

Created and delivered three courses (live, virtually, and online): Creative Copy Live Online Course, Copywriting Essential Online Module, Content Marketing Online Module.

Founded and directed this consulting firm that partnered with companies to plan and execute marketing and sales campaigns, edtech training, and editorial solutions. Projects included product management; market research; organization, planning, writing, and execution of marketing strategy and tactical plans; developing or revitalizing web and social media presence; strategizing sales plans; creation of market guides for sales team and in-house staff; research and development of teacher resources; writing children’s books; and implementation of and training on products in school districts.

Mba, Marketing

Ba, Communications