Business Intelligence & Data Analytics Manager
- Proposed and championed a Data Analytics initiative, introducing the company’s first AI-powered price recommendation system, utilizing cutting-edge cloud-computing services.- Built and led four-person Data Science team in creating descriptive, predictive and prescriptive models based on market research and qualitative insights, detecting profit margin opportunities.- Analyzed user behavior data and conducted customer segmentation for the e-commerce platform, providing insights that led to a 10% increase in sales.- Led BI team in applying best practices and improving delivery standard. Based on business priorities and strategic plans, developed 10+ BI models. Optimized the existent models with reduced response times and enhanced views.- Controlled marketing budget, managing investments not only in market research studies, but also in trade-related data. - Oversaw the execution of comprehensive research studies, including surveys, focus groups, and data analysis.