Caroline Fletcher Email & Phone Number

Washington, DC

• Own Shopify Plus on-site experience and operations, maintaining a CVR of 2.5%+
• Create, launch, and supervise cross- and up-sells, resulting in 12% revenue lift
• Optimize PDPs for conversion, obsess over the customer journey, and reduce friction points to lift CVR.5% overall
• Compile and analyze weekly data-driven sales reports and re-merchandize site based on findings
• Launch brand’s first bundles and monitor performance and product mix, creating 11% AOV lift
• Lead agile cross-team collaboration to ideate, QA, and implement best-in-class DTC practices

Raleigh-Durham-Chapel Hill Area

• Actively conduct daily operations of high AOV Shopify company, including fulfillment, marketing, inventory, web development, imports and exports, B2B relationships, accounting, and growth planning
• Direct Shopify performance and implement growth strategies with a focus on increasing conversion
• Project managed the research, development and launch of 5 new DTC outdoor gear products
• Secured partnerships with 2 multi-billion dollar brick and mortar retailers
• Fulfill and scale relationships with 10+ international and domestic retail partners (including Amazon)
• Lead marketing team, optimizing email flows and campaigns, creating a 36% email revenue increase YoY

Raleigh, North Carolina, United States

• Balanced 8 clients to grow 7-figure digital DTC and B2B eCommerce verticals
• Built and ran successful artisan belt company (andadorshop.com) including independent Shopify setup, imports, fulfillment, marketing strategy, product design and growth
• Managed operations, growth, and product development of Lawson Hammock Company
• Launched and managed listings on Amazon Seller and Vendor Central for multiple brands

Raleigh, North Carolina, United States

• Wrote, published and optimized SEO-driven content across owned review sites
• Built SEO-informed content creation system using tools like Ahrefs, Moz, and Semrush for team of 5
• Created virtual assistant team to increase content output

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

Chapel Hill, NC

• Operations management of 3 fitness centers ensuring safety and security of facilities
• Oversight and organization of 100+ employees – delivering personalized feedback and coaching, promoting an improved customer experience
• Public communications ambassador for Campus Rec facilities – providing customer relations to patrons
• Manage events of up to 900 attendees, providing customer service and issue resolution

Charlotte, North Carolina Area

• Gained experience with media distribution across multiple markets for clients
• Maintained and regularly updated distribution lists and promotion logs
• Compiled research report on current QSR & Fast Casual trends, as well as current social media usage by platform
• Assisted in pre-production planning and day-of needs for video & still photography shoots
• Built audience profiles segmented by value systems using Simmons to drive strategy for running- focused campaign
• Conducted competitive research for tourism destination and presented key findings related to industry trends and issues

Chapel Hill, NC

• Oversee operations of two separate recreation facilities used by over 400 patrons daily
• Manage 7 employees per shift, overseeing equipment rental, facility upkeep, and admission

Chapel Hill, NC

• Created a clean, safe and inclusive environment for patrons at reception desks, equipmentcheckout counters, and activity areas

Chapel Hill, NC

• Dr. Kurt Gray's Mind Perception and Morality Lab
• Developed methodology and independently ran participants through study entitled “Confessional Reluctance: The Paradox of Zero-Tolerance Policies”
• Identified, analyzed, and coded trends in political transcripts for archival study
• Sorted, rated, and identified correlational trends in approximately 7,200 responses measuring “Creativity and the Quantification of Free Thought”

Charlotte, North Carolina Area

• Compiled and analyzed forensic trends for database related to ordered mental healthevaluations for internal and external publication
• Recorded and tracked Juvenile Court ordered forensic evaluations

Bachelor Of Arts - Ba, Advertising

Bachelor Of Arts - Ba, Psychology