Conrad Macdonald Email and Phone Number

Responsible for designing, implementing and maintaining digital analytics solutions for all online grocery web and app properties. Supports the Product Managers, Product Designers, Merchandizers, Marketers, and Operations Specialists on all reporting needs.

Liaises with the development teams and acts as lead internal contact for initiatives in development with tracking / analytics or data collection component including Adobe Analytics, comScore and Krux DMP.Consults on and oversees implementation as well as conducts QA activities on premium brands including: Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY®, and Showcase.Assists in the administration of Adobe Analytics for websites and apps including: generating reporting specifications, configuring report suites, and setting up processing rules.Provides ad-hoc insights, analysis and reporting to Sales, Content and Marketing teams that support revenue generation and data-driven decision making.Helps develop and automate report templates and dashboards, as well as helps shape a stakeholder-focused reporting strategy. Tools Used: Adobe Analytics (Omniture), Adobe Ad Hoc (Discovery), Adobe Report Builder, MicroStrategy, comScore, Charles, Fiddler, Pulse Debugger, Confluence and JIRA.

Lead Digital Analyst for Bravo, Comedy, CTV, Discovery, E!, Gusto, Much, MTV, and Space.Responsible for coordinating reporting deliverables for Entertainment/Lifestyle Brands and organizing analytics insights as required by stakeholders. Ensures the quality, accuracy and evolution of Adobe Analytics (Omniture) tracking. Identifies trends and elements of differentiation versus existing content strategy and competition. Coordinates with cross-functional teams and vendors to ensure flawless execution of product delivery with sound analytics implemented for websites, apps (iOS, Android, BlackBerry, Windows) and emerging platforms (Xbox, Smart TV, Apple TV etc). Conducts QA testing on updates to each platform and logs bugs that are found. Provides assistance and training to extended team members to revolutionize analytics into a consulting role rather than a help desk.

Responsible for auditing client data and generating high quality recoverable claims. Performs audit procedures that include identifying and defining issues, developing criteria, reviewing and analyzing evidence.Researches and identifies potential claims outside of the concept where additional recoveries may be available. Suggests, develops and analyzes high quality, high value concept and or process improvement, tools, etc. Supports the development of audit concepts.

Gathers relevant information through reports and analytical tools to assist in the monitoring of business activity and trends and ensure compliance with corporate standards, regulatory obligations, and business objectives at the national, regional, and account levels. Maintains various underwriting reports, technical tools, guidelines and manuals in support of Head Office underwriting management and field operations. Participates in loss experience reviews, market research and competitive reviews and assists in developing reports to support rate planning, product and program initiatives. Participates on assigned project teams and other duties, as required to assist in implementing and achieving functional objectives.