Cristina Murray Email & Phone Number

Cleveland, Oh, Us

Houston, Tx, Us

Key Competencies:► Marketing: Brand Strategy | Integrated Marketing | Digital Marketing | Media Planning | Product Development & Positioning | Social Media | Customer Service | Change Management | Trade Show Planning | Digital Assets | Product Management | Event Planning | Marketing Operations► Communications: Internal & External Communications Consultant | Public Relations | Content Marketing ► Leadership: Leadership Coaching | Talent Acquisition | Mentoring | Budget Management | Project Management | Strategic Planning | Relationship Building | Sponsorship Development

Pittsburgh, Pa, Us

Continued previous role while adding leadership of Customer Service and marketing and support strategy for Collision Services. Served as communications leader within global business unit, corporate communications, and sales. Oversaw customer service operations to assist with product ordering and support calls.Scope: Continued management of marketing team and added customer service team (29) and collision services team (7). Provided leadership coaching for managers and assisted with long-term strategic planning. Worked with marketing and sales leadership to drive increased customer satisfaction. ► Accelerated adoption for transition from legacy to Oracle R12 operating system. Assisted in managing transition and worked with team on messaging that was delivered to customer service and sales reps.► Developed long-range plans including cross-training, and implementation of real-time feedback tool. ► Assisted in implementation of customer inventory management tool. Liaised with IT and project manager to develop branded materials and messaging for launch. Acquired needed support staff for tool’s launch.► Defined future initiatives for digital transformation of global business unit as part of management team.

Pittsburgh, Pa, Us

Enhanced market position within U.S. and Canada. Led vision and execution of communications programs, branding campaigns, promotions, product launches, labeling designs, and other integrated communication tools. Mentored and coached team of eight employees, including digital marketing team, creative and trade show/events, and served as mentor for females joining PPG. Worked as part of global marketing communications and corporate liaison.Sales & Marketing Operations► Reduced costs with automated email marketing campaigns and website postings. Increased speed of distribution by 31 days. ► Increased efficiencies and lowered expenses by streamlining media asset storage system and relocating advertising material assets from field warehouse to new, responsive supplier.► Assisted in cultivating corporate sponsorships including custom car builders and painter celebrities, product endorsements relationship with Team Penske Racing, John Force Racing, Goodguys and others. ► Maximized efficiencies for marketing budget and came in below plan 10%-12% each year by effectively managing vendors, agencies, and marketing consultants. ► Optimized trade show/conference budget. Consistently developed top-tier booths and events by overseeing planning, execution, logistics, site inspections, and contracts.Marketing & Brand Strategy► Catapulted new product, waterborne paints, to #1 market position within 18 months. Developed sales promotion program and tool.► Achieved #1 position at all major outlets by repairing and building relationships. ► Developed and implemented digital strategy. Modernized websites, adding functionality including advertising ordering tool and online product catalog. Managed SEO expert.► Spearheaded social media and content marketing strategy. Promoted brands by increasing engagement and number of followers for Facebook, Instagram, and LinkedIn.► Grew distribution for Repaint Reporter, only paint brand magazine for the marketplace.

Pittsburgh, Pa, Us

Master’S Degree, Marketing

Bsba, Marketing