Carlo Francois Opperman Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

Cape Town, Western Cape, South Africa

Cape Town Area, South Africa

1. Developed a comprehensive Visual Merchandising Playbook as we call it andfacilitated extensive training in each of the branches on the principles of each storefixture.2. VM store visits – all locations visited within a 4-week cycle. Focused on identified in eachlocation a “go-to” person to provide feedback on VM standards andexecution of weekly Marketing brief. This is to ensure stores are actioning promotions and campaigns as required.3. Sales analysis – In dept understanding of our top 300 brands in store, doing shelf counts on space a brand occupies and with that I can provide trade densities per store per month on these top brands. This information is discussed with the Merchandising team monthly and problematic brands identifies and stock moved to better location based on sell through rates.4. All Branding and Window displays in our stores. I sell branding in stores monthly;we have a wide variety of branding opportunities that Suppliers can use tohave amazing campaigns.5. All cosmetic work on the stores to ensure that our stores remain world class.6. Movement of fixtures to ensure better customer flow, relay of merchandise toensure departments remain intact with introduction of new brands throughoutthe year.7. 2021 Projects – Due to COVID-19 some of the projects I planned has beenpostponed, however they include the below focus points:- Increasing average basket value by R50 in each store.- Training team on ways to cross sell, up sell and Impulse purchases.8. Learning and Understanding Hamleys the new brand acquired late 2020.Developing a VM Guide, introduction to the guide and identifying the keyperson in each store that will look after the Marketing and VM requirements.

Cape Town Area, South Africa

Duties and Responsibilities:• Ensuring marketing campaigns and operational requirements for the campaigns are met to ensure success.• Hiring agencies to help with activities within campaigns planned, includes determining the best fit within the timeframe for the campaign. Ensuring all elements are in place when campaign goes live.• With competitions I’m tasked with analysing the entries, announcing the winner, making contact with the winner and ensuring the winner receives their prize.• Planning monthly radio adverts with the guidance from our buying team.• Compiling data needed for reports, includes social media analytics, foot counts, retail turnover on campaigns, analytics on emailers. Submitting to Brand Manager for changes and additional data required for the reports.• Setup a quarterly customer survey. After completion analyse the data, building a presentation based on the analytics. Working out NPS (Net Promoter Score) based on the responses received. Allocating feedback to the relevant departments to call and resolve complaints.• Supporting Brand Manager in regards to setting up meetings, booking boardrooms, etc.• Updating our Royalty database weekly, ensuring that database shows the growth.• Ordering marketing elements to ensure stores continually have Royalty cards, gift cards, balloons, etc. • Booking promotional courts before store openings for brand awareness in the mall.• Printing of the opening specials and ensuring delivery happens on time to the new store.• Hiring a Distribution agency to handout the opening specials around the mall maximising brand awareness.• Hiring opening entertainment such as face painters, balloon sculptors, etc.• Hiring red carpet and stanchions so that new customers are welcomed like royalty.• Hiring a photographer to capture special moments on the day.• Sending marketing collateral to the store such as gift card holders, snapper frames. Ensuring company mascot and character costumes arrive in time.

Menlyn Park Shopping Centre Pretoria

Murrayfield Pretoria

Gezina Pretoria

Education record

Education record